From CPI to CPA

Within 60 days we switch to CPA and dramatically improve the ROI of your campaigns

CPA optimised campaigns

Sophisticated marketers work on CPA

Within 60 days we switch to CPA and dramatically improve the ROI of your campaigns. Our algorithms have been trained for the past 3 years to optimize the traffic according to the client’s KPIs, maximize User Retention and generate post install sales & actions.

Case Study

Public Transportation

Transport app: the transport authority for a capital city in Southern Europe wants to spread digital tickets on Smartphones.

Explore

1

First 6 weeks


We have actived 5 channels with local audiences at the city level


CPI campaign, around 5000 installs + 700 digital accounts for ticketing actived

Optimise

2

8 more weeks


Our algorithm optimized the traffic channels improving Conversion Rates


CPA campaign, 9000 app installs, 3000 digital accounts in 2 months. 12000 ca touch ins to enter the transit system


We reduced de CPA for digital ticketing accounts creation by 26%

Scale

3

4 more weeks


Our algorithm has optimized spending in order to maximixe new ticketing account + top-ups


4610 top-ups per month


We almost doubled the number of top-ups in the third month!