CPA optimised campaigns
Within 60 days we switch to CPA and dramatically improve the ROI of your campaigns. Our algorithms have been trained for the past 3 years to optimize the traffic according to the client’s KPIs, maximize User Retention and generate post install sales & actions.
Transport app: the transport authority for a capital city in Southern Europe wants to spread digital tickets on Smartphones.
First 6 weeks
We have actived 5 channels with local audiences at the city level
CPI campaign, around 5000 installs + 700 digital accounts for ticketing actived
8 more weeks
Our algorithm optimized the traffic channels improving Conversion Rates
CPA campaign, 9000 app installs, 3000 digital accounts in 2 months. 12000 ca touch ins to enter the transit system
We reduced de CPA for digital ticketing accounts creation by 26%
4 more weeks
Our algorithm has optimized spending in order to maximixe new ticketing account + top-ups
4610 top-ups per month
We almost doubled the number of top-ups in the third month!