What is user acquisition for fintech apps
User acquisition for fintech apps has changed over recent years, switching from CPI to CPA app install campaigns. This risk-averse pricing model makes user acquisition for fintech apps more profitable, by choosing valuable in-app events as payable conversions. Indeed, how to decrease CPA is the billion dollar question all fintech apps try to answer in user acquisition.
Fintech apps categories
Fintech apps has become a generic word to group all finance-related apps. However, there are different categories amongst fintech apps, such as trading apps (which includes cryptocurrencies), online banking apps and remittance apps. The biggest difference for user acquisition is the post-install event set as CPA conversion. While online banking and remittance apps often target registration from new users, trading apps aim at transactions.
How to design an effective user acquisition strategy for fintech apps
Running CPA app campaigns usually takes longer to scale volumes compared to CPI, since more data is necessary to optimize the campaigns towards post-install events down in the user funnel. Therefore, an effective user acquisition strategy for fintech apps needs to constantly rotate and update creatives, especially when there are referral programs and promotions.
Mapendo’s AI-powered technology
By leveraging A.I. algorithms, Mapendo targets only users who are more likely to generate in-app events like registration or first time deposit and transactions. All app campaigns are automatically optimized towards clients' KPIs such as CPA, ROAS, etc. Contextual targeting and dynamic ad units make sure to show high-impact ads to reach your ideal audience worldwide.
Fintech Apps' Growth Driven By Mapendo
Remittance App Paysend Gets +176% Registrations With Mapendo's Programmatic Platform
Paysend's challenge was acquiring not just new customers, but users who'd send money via their app. These are high-quality users, who generate money and add value to their clients. Paysend's mission was a North America- and Western Europe-targeted user acquisition campaign for iOS.
Mapendo Scaled The Installs Volume 4 Times In 5 Months For UK-based Financial App Monese
Throughout the partnership, Mapendo optimized CPA campaigns every day. They decided to keep the app sources that were delivering the most relevant events in the app funnel
UK-Based Fintech App Leverages Mapendo To Expand In Key Middle East Markets (GCC) Growing Its User Base
Our client wanted us to boost their user base growth by expanding in and conquering new markets, especially GCC (Gulf Cooperation Council) countries such as Saudi Arabia and United Arab Emirates.
Read our success stories and latest resources on fintech apps
How to Grow Your App with a Mobile DSP
A mobile DSP (Demand Side Platform) is a software automation tool used in mobile advertising. Mobile DSPs allow to gather, combine and analyze very large datasets to execute mobile advertising campaigns.
Get the Latest Mobile User Acquisition Report for 2023
This report will provide actionable insights that will equip marketers with the tools they need to improve their mobile acquisition efforts and conquer the world of mobile app marketing in 2023 and beyond.
Mobile App Marketing Plan in 2023: a Step-by-Step Guide
Mobile app marketing can bring some important benefits to your app, such as an increase in revenues and ROI and the growth of the user base, which will help you win the competition in the market.
6 KPIs To Measure The Performance Of Your Fintech App's User Acquisition Strategy
In the article we are going to take a deeper look at fintech apps, and what are the specific KPIs that will help you build the best performing fintech app
User Acquisition For Fintech Apps: A Deeper Look
Fintech has evolved into a mammoth field, with enough sub-niches and trends to meet any advertiser's mobile user acquisition strategy's goals.
Mapendo Scaled The Installs Volume 4 Times In 5 Months For UK-based Financial App Monese
Throughout the partnership, Mapendo optimized CPA campaigns every day. They decided to keep the app sources that were delivering the most relevant events in the app funnel
The State Of Fintech Apps In 2022
In 2021 fintech apps reached 573.1 million downloads in the US, up nearly 19% from 481.9 million in 2020. With the industry booming, we decided to take a look at the most stand out trends of 2022.
