Mobile App Marketing Glossary

Mobile App Marketing is a world with its own distinct language, which can be tricky for both newcomers and experts. However, a thorough understanding of the terminology is essential to the success of your app install campaign and to your app user acquisition strategy. Knowing every secret of real time bidding or the benefits and drawbacks of attribution technologies is the key to grow your app with high-quality users.

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Our team here at Mapendo has put together a comprehensive mobile app marketing glossary in order to help you succeed in the industry. We have defined everything from general subjects like user acquisition and media buying to specific terms such as SKAdNetwork and probabilistic attribution.

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We hope this glossary can help both advertisers and marketers navigate through the ever-changing mobile advertising landscape, where every acronym has its own unique meaning. Every update, like Apple’s iOS 14.5, can suddenly shake things down and introduce new topics.

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Whether you are new to the industry or just want to expand your knowledge, we welcome you to take a deep dive into Mapendo’s Mobile App Marketing Glossary, along with the other resources on our site like case studies and reports.

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