Programmatic DSP for ROI-driven user growth
Leverage our machine learning powered platform to scale your clients’ user acquisition campaigns. Our proprietary OpenRTB bidder helps acquire high-quality users while ensuring full transparency and brand-safety.
Programmatic solution for your clients’ campaigns
Mapendo’s fully managed DSP buys ad placements from premium programmatic ad exchanges, providing mobile apps with new users worldwide. Full transparency and brand safety are ensured by our team of mobile app marketing experts, who take care of every app campaign from start to finish. We offer complete support, insightful reports and ensure the highest quality performance.
ROI-driven app campaigns powered by machine learning
Every campaign is automatically optimized towards the clients’ KPIs such as ROI, retention rate, CPI, CPA, etc. ML algorithms adjust traffic acquisition in real time, while monitoring budget spend, impressions and clicks according to your clients’ requests. By unlocking the power of contextual targeting, Mapendo’s platform helps brands reach their ideal audiences, even post-IDFA. Last but not least, we support SKAdNetwork and deliver high-quality SKAN conversions.
High-impact creatives dynamically optimized towards ROI
We provide users with tailored experiences, generating dynamic ads based on user engagement data. Our platform builds effective multi-page ad units, by combining video ads, playables and static or dynamic end cards. By automatically testing 1000+ different combinations in real time, our highly-engaging creatives are optimized to drive user engagement and ROI. Adding SKOverlay to the mix, we bring unmatched results to iOS campaigns.
Read our success stories and latest resources on user acquisition for mobile apps
Luni and Mapendo started their partnership with the goal of increasing Omada’s iOS users across multiple countries, mostly in western Europe. When ramping up user acquisition activities, their main concern is to avoid wasting money on users who only give the app a try and quit shortly after having downloaded it.
In this article we’re going to explore how cost per install affects mobile game advertising, cost per install benchmarks by country and platform, and differences between mobile games and non-gaming apps.
After a general outline to illustrate the fundamental guidelines for an effective mobile games creative campaign, this article will help you orientate in the 2023 digital advertising landscape by exploring specifics of mobile games creatives for your app promotion.
Paysend’s challenge was acquiring not just new customers, but users who’d send money via their app. These are high-quality users, who generate money and add value to their clients. Paysend's mission was a North America- and Western Europe-targeted user acquisition campaign for iOS.