All Articles By Laura Podaru

Cost per Install by App Category: 2025 Trends

Understanding Cost per Install (CPI) by app category is crucial for advertisers that aim to develop effective user acquisition strategies and optimize ad spend. Each app category has unique characteristics that significantly influence CPI, depending on factors such as competitiveness, target audience, and user engagement potential.

January 13, 2025

2025 Cost per Install by Country: Rates and Insights

CPI by country refers to the variation in Cost Per Install (CPI) across different geographic regions, influenced by local economic conditions, user behavior, and market dynamics. As mobile advertising continues to grow globally, understanding these regional differences is essential for advertisers to optimize their user acquisition campaigns.

January 13, 2025

How to Maximize User Acquisition for Sports Apps: Key Strategies and 2025 Trends

The sports app market is growing rapidly, fueled by the increasing interest in sports betting and fantasy sports apps. With the global sports betting market projected to reach $77.87 billion by 2025, user acquisition for sports apps is crucial.

January 13, 2025

User Acquisition for Subscription Apps: Top Strategies for 2025

User acquisition for subscription apps is a crucial factor in driving long-term growth and profitability. Unlike one-time purchase apps, subscription-based models rely on a steady influx of paying users to sustain revenue. Effective acquisition strategies go beyond increasing downloads, they focus on attracting high-value users, encouraging conversions, and maximizing retention.

January 13, 2025

Mobile Games CPI Rates 2025: Key Insights to Boost User Acquisition

CPI for mobile games is an essential metric as it helps developers and marketers assess the effectiveness of their user acquisition strategies. As mobile gaming continues to grow rapidly, with over 4.41 billion downloads in January 2025 and paid app installs expected to reach $94.9 billion by the end of the year, understanding CPI for mobile games becomes even more important in 2025.

January 13, 2025

App User Acquisition Cost: the Ultimate Guide for 2025

In the mobile marketing industry, understanding app User Acquisition Cost (UAC) is essential for maximizing the effectiveness of user acquisition campaigns. With mobile users spending 4.2 trillion hours on apps last year, competition for user attention is fiercer than ever.

January 13, 2025

6 Effective Strategies to Acquire Users for your Apps

In an increasingly competitive market, user acquisition strategies for apps are essential in order to attract new users and maintain a steady flow of installs and engagement through targeted advertising campaigns.

January 13, 2025

How to Acquire high-LTV users for Finance Apps

In recent years, the success of finance apps has been driven by technological advances, the spread of smartphones, and the growing demand for simple and accessible financial services. These apps have revolutionized money management simplifying once-complex tasks and eliminating the need to go to the bank.

January 13, 2025

Best Finance Apps for 2025

Finance apps are digital platforms that enable both individuals and businesses to access, manage or gain insights into their finances, as well as make financial transactions. These apps have made financial services more accessible by offering a wide range of features, from mobile payments and transfers to budgeting and investment tools.

January 13, 2025

User Acquisition for OTT Platforms: Best Strategies

OTT platforms have transformed the way users consume media content, becoming an integral part of daily life of millions of people around the world. In order to attract new users and expand their subscription base, these platforms also actively engage in user acquisition campaigns.

January 13, 2025

What are Streaming Ads: the Ultimate Guide

Streaming Ads are digital ads that are shown while you are watching a video or listening to audio content on internet-connected devices. These types of ads are a powerful tool for user acquisition, since they can reach highly targeted audiences through streaming platforms.

January 13, 2025

Mobile Games Trends in 2025

Over the past few years, the mobile games industry has undergone significant changes and this evolving market is reflected in the revenue trends and consumer spending patterns that emerged in 2024, showcasing both challenges and opportunities for developers.

January 13, 2025

CTV for User Acquisition: Best Strategies for Apps in 2025

In recent years, the use of connected TV (CTV) has grown due to the increasing use of over-the-top (OTT) platforms as an alternative to traditional cable and satellite services.

January 13, 2025

Cost per Install vs Cost per Action: How to Choose

App install campaigns are run based on different goals and one of the most important aspects of managing a successful campaign is measuring the performance and evaluating its effectiveness.

January 13, 2025

What is Cost per Install: the ultimate guide for 2025

Cost per Install (CPI) is a Key Performance Indicator (KPI) widely used in mobile user acquisition to measure the effectiveness of campaigns aimed at attracting new users.

January 13, 2025

Paid User Acquisition for Mobile Apps: Top Strategies for 2025

User acquisition is one of the key aspects for the success of any mobile application. In a competitive app market, being able to acquire new users is crucial to ensure growth and monetization of the app.

January 13, 2025

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