By combining programmatic advertising, artificial intelligence and a team of experienced campaign managers, we run UA campaigns with no risk for you through our DSP.
At the beginning of the campaigns our algorithms gather data on a massive scale and find useful insights about users behaviours, targeting and more.
During the learning phase, our A.I. is also focused on testing to see which creative performs better and where.
After the first learning phase our ML algorithms can take important and unbiased decisions to optimize traffic acquisition based on IAPs and IAA-related metrics.
This way, we target mostly paying and high-LTV users, increasing both ROAS and retention rate.
After the first two phases, our algorithms start scaling and dramatically improve your app performances.
In this phase our A.I. platform reaches a tailored & targeted audience, while always testing new inventory.
Our A.I. checks and filters each ad space before the bid is placed in an auction to guarantee your creatives land only on brand-safe apps. We can also whitelist/blacklist bundles and provide full transparency.
We run engaging creative formats like video & playable ads, combining them in multi-page ad units. Our ML-driven platform identifies and runs the best ads, while constantly testing the others.
As fraud continuously evolves we are best in class in suppressing all suspicious traffic. We are also fully compliant with the best third party anti-fraud services such as Appsflyer's P360.
