Mapendo combines 10+ years of mobile growth experience with deep vertical expertise to help global agencies meet diverse client requirements.
One of the main challenges for agencies partners can be lack of clear information and control where the traffic is coming from. When media buying happens externally, it becomes harder to ensure the budget is spent according to their clients’ requirements.
As agencies manage clients’ budgets and work with external traffic partners, it could be hard to have full control over fraud risk from traffic sources. At the same time, fraud prevention is usually one of the client’s key concerns, especially in selected verticals such as finance.
It can be challenging for agencies to find partners that provide stable traffic quality, consistent delivery, and real optimization beyond basic volume generation. Few partners can optimize toward meaningful post-install events and long-term campaign quality.
Mapendo as a performance-based platform, with our ML-driven technology, optimizes campaigns toward not just installs but various post-install events based on each client’s KPI. We can work with either CPI or CPA pricing models.
Our experts manage the entire campaign process, from setup and launch to daily monitoring, optimization, and scaling. This let our agency partners to reduce operational workload while still delivering strong performance to their clients.
We help our agency partners meet their clients' needs with our diversified inventory. We test multiple traffic channels through our proprietary platform and identify the best performing ones based on the given KPIs and budgets.
As Mapendo is already integrated with most major MMPs, it makes campaign setup and tracking smooth and efficient. Partners can monitor real-time campaign data directly through their MMP, while our team optimizes based on reliable performance signals.
Mapendo has experience across key app verticals such as finance, gaming, shopping, betting, and so on. We can support our agency partners with understanding different client’s specific needs, funnel structures, and optimization challenges.
Mapendo always focuses on clean and reliable traffic, with strong fraud control processes in place. Having solid experience working with fraud prevention tools such as Protect360 and we help agencies reduce fraud risk while protecting client budgets.
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