Mapendo | Blog

CTV For User Acquisition: Everything App Marketers Need To Know

CTV is emerging as a powerful tool in the world of digital advertising, particularly in user acquisition (UA). User acquisition through CTV involves leveraging ads to attract new users or customers via connected devices, offering a unique opportunity to engage with an increasingly tech-savvy and diverse audience.

Alice Costa

December 5, 2024

App Growth Strategies 2024: The Ultimate Guide.

In this article you can find various strategies for app growth, including the importance of understanding your audience, setting marketing goals, and using both organic and paid methods to attract and retain users. It also mentions user acquisition channels, the role of Demand Side Platforms (DSPs), and how to track key performance indicators (KPIs) to measure success.

Giada D'Aloja

December 3, 2024

Mobile Attribution Tracking Explained: How App Tracking Works

Mobile attribution tracking allows mobile apps to measure and analyze how users discover and interact with them, providing valuable insights into the effectiveness of their marketing campaigns. With this data, companies can make informed decisions, optimize their strategies, and ultimately enhance user experience and engagement.

Alice Costa

November 29, 2024

Mobile App Trends 2025: Stay Ahead Of Innovations

In 2025, mobile apps will not only be smarter and more efficient but will also offer more immersive, personalized experiences. From the integration of artificial intelligence (AI) and the rise of augmented reality (AR) to the widespread adoption of 5G, these developments in mobile app trends will redefine mobile technology.

Alice Costa

November 22, 2024

How to Promote Your App: Essential Strategies for App Promotion

Mobile app promotion encompasses all marketing efforts, both organic and paid, aimed at attracting users to your app and standing out in the highly competitive mobile app market. Learn how to attract the right users and keep them coming back

Giada D'Aloja

November 22, 2024

Black Friday 2024: The Ultimate Guide For Effective User Acquisition

Black Friday has evolved into one of the most anticipated shopping events of the year, and for mobile apps it presents a golden opportunity to capitalize on the surge in consumer shopping activity. With millions of people searching for the apps with the best deals, it’s the perfect moment for apps to shine, as they can leverage this high-demand period to offer personalized promotions and exclusive discounts, directly to users’ devices.

Alice Costa

November 19, 2024