Mapendo | Blog

Affiliates VS. Programmatic for Sport & Betting Apps Growth: Which to Use When?

Affiliate marketing provides a low-risk, CPA-driven foundation of pre-qualified bettors ideal for quick baseline traction in newly launched markets. In contrast, programmatic DSPs reach untapped, casual audiences with real-time bidding around live matches, delivering the incremental scale needed once affiliate channels saturate.

Angelica Marchetti

October 20, 2026

How Should I Scale Mobile Games After TikTok, Meta, and Google Ads Stop Working?

Scaling mobile game UA on walled gardens like Google and Meta eventually stalls due to rising CPIs, creative fatigue, and auction competition. By expanding into independent programmatic channels with partners like Mapendo, studios can unlock fresh, fraud-free audiences and optimize spend directly for high-LTV, post-install events.

Angelica Marchetti

October 14, 2026

How Do I Know If I’m Wasting My User Acquisition Budget?

Acquiring cheap downloads is a waste of budget if those users never convert or generate revenue. The fastest way to protect your ad spend is by comparing live campaign metrics against real-time, vertical-specific benchmarks.

Angelica Marchetti

October 9, 2026

How Much Does User Acquisition Really Cost? Channels, Metrics and Industry Benchmarks

Paid User Acquisition drives mobile app growth by combining paid channels—from major ad networks to programmatic platforms—with pricing models like CPI and CPA. In this article, discover why measuring post-install actions and benchmarking your costs are critical to ensuring long-term profitability and high ROAS.

Angelica Marchetti

October 5, 2026

Upcoming mobile advertising events and conferences in 2026: the complete guide

In this article we are going to list 10 mobile advertising conferences which will take place between August and December, across multiple countries. From category-focused to industry-related events, there is plenty of choice.

Roberto Tranquilli

July 24, 2026

How is AI affecting mobile user acquisition ?

AI has been part of the mobile user acquisition industry for many years, especially in the form of machine learning algorithms leveraged by tech companies to optimize advertising campaigns. In this article we have listed three different user acquisition topics significantly affected by AI this year.

Roberto Tranquilli

July 20, 2026