Mapendo | Blog

What is Incrementality and Why it's becoming central in User Acquisition in 2026

Marketers are shifting towards more aggregated and privacy-based methodologies, and this is where the concept of incrementality gains prominence: 71% of advertisers consider it the most important KPI in retail media networks and in the user acquisition field.

Cecilia Cavazzuti

April 27, 2026

Leading finance app Moomoo boosted FTDs 2X with Mapendo's UA platform

When Moomoo reached out to Mapendo, they wanted to increase their market share in the U.S. by acquiring new users at scale. Especially, they were looking for valuable users, who would trade frequently and increase in-app revenue.

Roberto Tranquilli

April 24, 2026

User Acquisition: 4 tips to look for new growth partners

How can app developers find new user acquisition partners? We suggest focusing on 4 core dimensions, which are essential in today’s context of mobile advertising industry, before making a decision.

Cecilia Cavazzuti

April 23, 2026

How to Evaluate UA Partners to Grow Your App?

The present article explains how to strategically approach user acquisition for the most effective results. You will also find out more about partner evaluation, performance evaluation and effective strategies to put in place in order to support app growth.

Martina Sbrighi

March 31, 2026

CPI and CPA: When Does Each Deliver the Most Impact for Your App?

When is it best to use CPI instead of CPA? The following article offers valuable insight on the matter, heling you navigate mobile app install campaigns.

Martina Sbrighi

March 20, 2026

#1 puzzle app unlocks massive growth with Mapendo’s ROI-focused UA platform

Mapendo has partnered with one of the top-ranked gaming app in the US app store. This case study aims at illustrating the results Mapendo obtained in this campaign, satisfying the client's high-performance expectation.

Martina Sbrighi

March 16, 2026