Mapendo | Blog

Cost per Install vs Cost per Action: How to Choose

App install campaigns are run based on different goals and one of the most important aspects of managing a successful campaign is measuring the performance and evaluating its effectiveness.

Laura Podaru

January 21, 2025

Lightricks boosted new subscribers worldwide by leveraging Mapendo’s global inventory

Mapendo launched CPA campaigns to promote Facetune, targeting iOS users in the US and aiming at converting them into new paying subscribers. During the initial phase, multiple creatives were tested, mainly videos and banners.

Roberto Tranquilli

January 21, 2025

What is Cost per Install: the ultimate guide for 2025

Cost per Install (CPI) is a Key Performance Indicator (KPI) widely used in mobile user acquisition to measure the effectiveness of campaigns aimed at attracting new users.

Laura Podaru

January 20, 2025

Paid User Acquisition for Mobile Apps: Top Strategies for 2025

User acquisition is one of the key aspects for the success of any mobile application. In a competitive app market, being able to acquire new users is crucial to ensure growth and monetization of the app.

Laura Podaru

January 17, 2025

How Brain Craft scaled its subscribers in the US with Mapendo’s CTV performance-based campaigns

Brain Craft partnered with Mapendo to run UA campaigns for 2 of their apps, GIF Maker and No Crop. They were looking for user acquisition platforms to reach new valuable audiences, meeting their post-install KPIs and generating a positive ROI.

Roberto Tranquilli

January 15, 2025

Mobile Ad Networks: How To Grow Your App

In this article, we’ll break down what Ad Networks are, how they work, and the different types available. You’ll also learn why they’re a powerful tool for growing your app, from smart pricing models to optimizing user acquisition campaigns.

Giada D'Aloja

December 13, 2024