Mapendo | Blog

The Role of Mobile User Acquisition in 2026: Trends and Strategies

Learn how mobile user acquisition works and expand your knowledge on the most effective acquisition channels, the fundamental role of AI and the importance of a solid user acquisition strategy.

Martina Sbrighi

February 12, 2026

Super Bowl LX 2026: Top UA Strategies for Sports Apps Growth

This article breaks down proven growth strategies and highlights the best betting apps to capitalise on Super Bowl LX before, during, and after kickoff.

Margherita Rossi

February 6, 2026

Maximizing App Success: A Complete Guide to In-App Purchases

Discover how in-app purchases turn free users into high-value customers, explore real-world examples from top apps, and learn how data-driven strategies can maximise app revenue.

Margherita Rossi

February 2, 2026

Mastering In-App Advertising: From Impressions Increase To Revenue Optimization

This article provides a comprehensive overview of how in-app advertising works, the main ad formats, and the best practices to maximise revenues while preserving a positive user experience.

Margherita Rossi

January 20, 2026

Turning data into profit for your app: The Strategic Value of Attribution Tracking

Learn how attribution tracking works and why it is the key to identifying marketing channels that actually drive conversions.

Margherita Rossi

January 8, 2026

The blueprint of app growth: scaling users in 2026

A data-driven recap of the digital market in 2025:The article outlines how these shifts are setting the strategic foundations for growth, efficiency, and competitiveness in 2026.

Margherita Rossi

December 29, 2025