Mapendo | Blog

Score the Best Deals: Black Friday 2025 essential shopping apps to download

Make your Black Friday shopping smarter, faster, and more rewarding- from price trackers to fashion and beauty essentials- all the app you must have in your smartphone

Margherita Rossi

November 20, 2025

Shopping Apps in Q4: Own the Season, Win the year

Explore how to unlock all Q4 growth opportunities and how to turn the seasonal peak into lasting results.

Margherita Rossi

November 14, 2025

The Ultimate User Acquisition Strategy: how to profitably grow your app

Discover the key tools and elements of a winning user acquisition strategy and learn how to apply them to achieve real results

Margherita Rossi

November 10, 2025

User Acquisition: a must-have for your app’s success

In this article, we are gonna explain everything you need to know about user acquisition and how it can effectively make your business grow

Margherita Rossi

November 5, 2025

How to Lower CPI Without Sacrificing User Quality

Learn how today’s top UA teams are reducing Cost Per Install (CPI) without compromising on user quality—and how you can do the same using AI-powered optimization, smarter targeting, and creative innovation.

Nurailym Adilkhan

April 24, 2025

User Acquisition 2025: AI, Creatives, CTV — or All of It?

This article explores how forward-thinking growth teams are using the combined power of artificial intelligence, advanced creative testing, and CTV campaigns to drive sustainable user acquisition — and why ignoring any one of these elements means falling behind.

Nurailym Adilkhan

April 18, 2025