Mapendo | Blog

Should Newly Launched Apps Try Rewarded UA?

Rewarded UA breaks a new app's cold-start paradox by delivering the initial install velocity, reviews, and event data needed to exit ad platform learning phases and kickstart ASO. Once tracking and store momentum are established, budget should shift to scalable, performance-based programmatic channels.

Angelica Marchetti

November 11, 2026

How to Scale Post-Install Events (CPA) Without Inflating Your CPI in Fintech Apps

Fintech apps can avoid inflated CPIs by optimizing ad bidding for high-frequency Day-0 milestones—like identity verification or linking a bank account—instead of scarce, delayed first-time deposits. Pairing these early signals with pre-qualifying ad creatives filters out unmotivated clicks, keeping baseline acquisition costs low while driving genuine converters.

Angelica Marchetti

November 5, 2026

Upjers found new high-intent paying users with Mapendo

Upjers and Mapendo started working together on the app Zoo 2: Animal Park to acquire new paying users. Mapendo’s optimization strategy has delivered upon Upjers’ expectations over time, consistently meeting their D-90 ROAS target while even doubling the ad spend in the best months.

Roberto Tranquilli

November 2, 2026

Which Shopping Apps Will Dominate Black Friday 2026?

Leading shopping apps dominate Black Friday by automating discounts and flexible payments, but long-term success requires optimizing for post-install purchases over high-churn downloads.

Angelica Marchetti

November 2, 2026

When Should E-Commerce Brands Scale Shopping App UA Before Black Friday?

Waiting until Cyber Week triggers soaring CPMs and the "Cold Start" penalty. Learn how a 4-to-6-week early ramp-up helps ad algorithms train efficiently, lowers acquisition costs, and turns early downloads into peak holiday revenue.

Angelica Marchetti

October 29, 2026

Is Rewarded Channel Worth It for Mobile Games User Acquisition?

Rewarded channels drive low-risk user acquisition and rapid ASO boosts for mid-core mobile games using multi-step CPE milestones. Learn how to structure milestone ladders and prevent post-reward churn.

Angelica Marchetti

October 26, 2026