Mapendo | Blog

How to Maximize User Acquisition for Sports Apps: Key Strategies and 2025 Trends

The sports app market is growing rapidly, fueled by the increasing interest in sports betting and fantasy sports apps. With the global sports betting market projected to reach $77.87 billion by 2025, user acquisition for sports apps is crucial.

Laura Podaru

February 21, 2025

User Acquisition for Subscription Apps: Top Strategies for 2025

User acquisition for subscription apps is a crucial factor in driving long-term growth and profitability. Unlike one-time purchase apps, subscription-based models rely on a steady influx of paying users to sustain revenue. Effective acquisition strategies go beyond increasing downloads, they focus on attracting high-value users, encouraging conversions, and maximizing retention.

Laura Podaru

February 18, 2025

Mobile Games CPI Rates 2025: Key Insights to Boost User Acquisition

CPI for mobile games is an essential metric as it helps developers and marketers assess the effectiveness of their user acquisition strategies. As mobile gaming continues to grow rapidly, with over 4.41 billion downloads in January 2025 and paid app installs expected to reach $94.9 billion by the end of the year, understanding CPI for mobile games becomes even more important in 2025.

Laura Podaru

February 14, 2025

App User Acquisition Cost: the Ultimate Guide for 2025

In the mobile marketing industry, understanding app User Acquisition Cost (UAC) is essential for maximizing the effectiveness of user acquisition campaigns. With mobile users spending 4.2 trillion hours on apps last year, competition for user attention is fiercer than ever.

Laura Podaru

February 12, 2025

6 Effective Strategies to Acquire Users for your Apps

In an increasingly competitive market, user acquisition strategies for apps are essential in order to attract new users and maintain a steady flow of installs and engagement through targeted advertising campaigns.

Laura Podaru

February 10, 2025

Sociaaal increased new high-quality users by 3X with Mapendo's CTV and programmatic UA campaigns

Sociaaal apps like Litstick and Celebs both had a very large user base in the US. Therefore, they partnered with Mapendo to discover new sustainable ways to acquire and engage high-LTV audiences.