Mapendo Blog

Your daily fix of Mobile App Marketing trends and industry insights

Exclusive Insight Into The Best Creative Metrics To Perfect Your App Install Campaign

Creatives are important when setting up an app install campaign and can genuinely make a difference if you want to succeed. However, having outstanding and successful creatives alone won't take you over the finish line, you need to optimize your creatives and overall app install campaigns to draw in those high ltv users.

Mapendo Team

June 23, 2022

How To Gain LTV Users : Key Takeaways From Our Mobile Games Success Stories

Driving up your high-quality users and focusing on mobile game user retention strategies is the best way to increase your ltv users. To look at this we decided what better way than to take a deep dive into some of our success stories with some mobile games apps

Mapendo Team

June 22, 2022

Fintech App Growth: Trends And Best Practices To Enhance Your App User Acquisition Strategy

Follow as we unravel why there has been such unprecedented growth in the Fintech app industry; taking a closer look at what the best practices for achieving customer acquisition are ,and also the most recent trends that can help you with your fintech app customer acquisition strategy.

Mapendo Team

June 20, 2022

Discover How Mapendo Maximized ROAS For Simulation Mobile Game With Best Performing Creatives And Machine Learning Optimization

An international game developer entrusted Mapendo with promoting one of their mobile apps, a simulation-based mobile game, available worldwide for both iOS and Android platforms. 

Roberto Tranquilli

June 17, 2022

The Beauty Of The Game: How Live Sport Events Help Boost App Marketing Efforts For Fantasy Sport Apps

We at Mapendo wanted to look at and analyze data in order to understand the impact of big live sport events on algorithms and app user acquisition campaigns. By doing so we will demonstrate how live events such as NBA games have a direct impact on mobile user acquisition for fantasy sports apps.

Mapendo Team

June 16, 2022

Why is Cost Per Install less risky for advertisers? And how does CPI change per country? Discover now

CPI (cost per install) is one of the most widely used mobile app marketing measures and most common payout model for app install campaigns. And rightfully so. You could have the best app on the market, but if you are not using CPI to grow your user base effectively, your app won't be long lasting.

Mapendo Team

June 15, 2022

Are you looking to grow your app? Get our user acquisition report 2022
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