Mapendo | Blog

Mastering In-App Advertising: From Impressions Increase To Revenue Optimization

This article provides a comprehensive overview of how in-app advertising works, the main ad formats, and the best practices to maximise revenues while preserving a positive user experience.

Margherita Rossi

January 20, 2026

Turning data into profit for your app: The Strategic Value of Attribution Tracking

Learn how attribution tracking works and why it is the key to identifying marketing channels that actually drive conversions.

Margherita Rossi

January 8, 2026

The blueprint of app growth: scaling users in 2026

A data-driven recap of the digital market in 2025:The article outlines how these shifts are setting the strategic foundations for growth, efficiency, and competitiveness in 2026.

Margherita Rossi

December 29, 2025

Cost per Install 2025 : the ultimate report to grow your app worldwide

Discover everything you need to know about Cost per Installation in our latest financial report - from key factors driving CPI variations to how it differs across regions worldwide.

Margherita Rossi

December 4, 2025

Score the Best Deals: Black Friday 2025 essential shopping apps to download

Make your Black Friday shopping smarter, faster, and more rewarding- from price trackers to fashion and beauty essentials- all the app you must have in your smartphone

Margherita Rossi

November 20, 2025