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Most Popular Mobile Games in 2023: 10 Examples Across 3 Game Categories

As the end of the year approaches, we are here to present you 10 among the most popular mobile games in 2023 across 3 game categories: puzzle games, casual games, and strategy games. This article highlights the appeal and the strengths of these games, exploring their gameplay mechanics and popularity.

Giulia Zonno

November 14, 2023

Mobile Games Advertising: How Operating System and Geolocation Affect Mobile Games ROI

Discover the impact of Operating Systems and Geolocation on mobile games ROI. Understand the differences between Android and iOS, how geolocation influences advertising costs, and review ROI data for various countries. Gain valuable insights to enhance your mobile game marketing strategy. Check out the full article for an overview of these critical factors!

Giulia Zonno

November 14, 2023

La mia esperienza a Mapendo: cosa significa lavorare con noi

Mapendo accoglie sempre con grande piacere gli studenti dell’Università di Bologna che vogliono entrare nel vivo del mondo del marketing, e lo fa attraverso una proposta di tirocinio immersiva e coinvolgente. Carlo Indrizzi, studente di Lingue straniere, ci racconta com'è andato il suo tirocinio nel team marketing di Mapendo.‍

Mapendo Team

March 23, 2022

How To Choose The Best DSP In App Marketing Optimization

Choosing the right DSP for your mobile app marketing optimization can be a challenge and you may have many doubts about it. With this article about what Mapendo can bring as your partner, we will try to clear the air and shed some light on the topic.

Carlo Indrizzi

September 26, 2023

Mobile App Marketing: Crucial Tips For 2024

With 2023 coming to an end, we have deemed it necessary to gather the most important takeaways to approach 2024 with the right tools and mindset. Click on the link inside this article to download the complete PDF report, augmented with data!

Carlo Indrizzi

September 26, 2023

5 Examples of Successful App Marketing Campaigns for Mobile Games

Mobile games aiming for success need a good user acquisition marketing campaign. We will take a look at 5 examples of famous mobile games and see which creatives they use to acquire new users.

Carlo Indrizzi

September 26, 2023

Clicker Games: Meant To Be Simple, But Still Captivating

Clicker games must not be overlooked in the mobile gaming world, as they offer a unique chance of entertainment thanks to their easy and relaxing features. Let's see some examples of this sub-genre of the incremental games category and understand the differences from idle games, with a final glimpse at a possible advertising strategy.

Carlo Indrizzi

September 26, 2023

What Is User Acquisition (UA): 5 Tips to Run Effective App Campaigns

If your goal is to run a successful user acquisition campaign, this article is for you! For mobile apps to thrive in such a competitive market, carrying out effective marketing activities and advertising campaigns is essential. Here, we show you different key strategies that you can implement to achieve a long-term success.

Giulia Zonno

November 14, 2023

7 Effective Mobile Games Ads to Improve Your Advertising Strategies

How many times have you come across numerous mobile games ads while playing on your mobile? This is exactly what you are going to read about in this article. Here, we will offer you a comprehensive exploration of 7 effective games advertising strategies that have proven to be particularly impactful.

Giulia Zonno

November 14, 2023

Predicting 2024: Ad Formats Performance In Mobile App Marketing

Keeping track of the best ad formats to employ in your mobile app marketing strategy will be highly beneficial for your 2024 chances of success. Read this article to know what the best performing formats of 2023 were and to find out about the rising trends of 2024.

Carlo Indrizzi

September 26, 2023

The Best Mobile Games Ads for 2024

As we approach 2024, it's vital to acknowledge the importance of strong advertising campaigns for tackling new challenges and seizing opportunities within mobile app marketing. In light of this, here you will read about the best mobile games ads for this new year and have the chance to better know Mapendo’s ad technology for video and playable ads: Dynamic Ad Units.

Giulia Zonno

November 14, 2023

Black Friday 2023: 6 Effective User Acquisition Strategies for Your App

It's almost time for Black Friday and we've got the perfect guide to help you get the most out of your marketing campaign! We've got the essential strategies you need to know, from attracting new customers to optimizing app store search results. Don't miss out on the chance to make the most out of this shopping season!

Viola Zannarini

October 3, 2023

Cost Per Install By App Categories In 2024

With 2023 starting to wrap up and the mobile app marketing world getting more and more competitive by the hour, now more than ever it is fundamental to know everything about one of the most employed pricing model in the business, Cost Per Install, to get ready fo 2024. In this article, we will find more about the variations of Cost Per Install across different app categories.

Carlo Indrizzi

September 26, 2023

Mobile Games Advertising KPIs: Top 5 Metrics to Monitor

In this article we’ll present five crucial KPIs to monitor that can determine the success of your mobile game advertising: Retention Rate (RR), Life-Time Value (LTV), Average Revenue Per User (ARPU), Return On Investment (ROI), and Return On Ad Spend (ROAS). Constantly monitoring allows you to collect crucial information about the performance and success of your mobile game advertising and implement effective improvement strategies.

Giulia Zonno

November 14, 2023

Cost Per Install By Country In 2024

Cost per install is one of the most popular pricing model in mobile app marketing, suitable especially for those who want to increase their user base. With this said, it is always necessary to bear in mind that CPI varies around the world, so it becomes mandatory to know the disparity between different countries in 2024 in order to better adjust your budget.

Carlo Indrizzi

September 26, 2023

Best Black Friday Apps: the Go-To Shopping Solutions for 2023

With the holiday season around the corner, Black Friday buzz is in the air and apps like Flipp, eBay and Fetch Rewards can bring exclusive discounts and incredible deals right to your fingertips, making your holiday shopping a breeze. So, explore these apps for a stress-free and successful Black Friday shopping experience!

Viola Zannarini

October 3, 2023

How Mapendo's Dynamic Ad Units are Increasing ROI for Mobile Games

Introducing Dynamic Ad Units: Your secret to captivating audiences and boosting user engagement. Stand out in the mobile advertising world and elevate your ROI with seamless, eye-catching experiences.

Viola Zannarini

October 3, 2023

Mobile Attribution Models And The Role Of AppsFlyer In App Marketing

Mobile attribution is a fundamental part in the world of app marketing, made even more complex by the emergence of recent regulations that protect user privacy. Let's analyze some models with which mobile attribution is performed, also considering the contribution of platforms like AppsFlyer, and how they comply with data protection laws.

Carlo Indrizzi

September 26, 2023

Best Halloween Apps 2023: Our Top Spooky Picks

Whether you're a Halloween enthusiast or just looking to add some eerie fun to your life, these are the best Halloween apps of 2023, and they're here to take your celebrations up a notch. From Zombies, Run! to Vampify, they promise a chillingly good time. Get ready to embrace the spooky season with these top Halloween apps and let the haunting begin!

Viola Zannarini

October 3, 2023

Halloween 2023 And Mobile Games: 8 In-Game Events Not To Miss

October has arrived, and with it, the haunting season of Halloween draws near. And if you're a fan of both fang-tastic thrills and video games, there's only one thing you must do: find out which games launch Halloween events within their eerie realms.

Carlo Indrizzi

September 26, 2023

Best Mobile Games Ads: High-Impact Ads Across 7 Game Categories

Enter the dynamic realm of mobile game ads as we explore the primary gaming categories, encompassing immersive Interactive Stories, intricate Puzzles, and exhilarating Action games. Along the way, we'll examine popular games such as Genshin Impact and Candy Crush, shedding light on the mysteries of the mobile game world.

Viola Zannarini

October 3, 2023

Top 10 Mobile Games of 2023: A Journey Through These Blockbusters

Step into the thriving world of mobile gaming in 2023, where games like Monopoly GO, Genshin Impact, and Royal Match shine with innovation and profitability. Join us as we explore the top-grossing mobile games that shaped the year.

Viola Zannarini

October 3, 2023

Best Mobile Games Ads that We Like

Let's jump into the mobile gaming world with some awesome examples of user acquisition campaigns. From "Royal Match" to "Gardenscapes" and "Candy Crush," we'll check out how these ads can tap into our emotions, making us want to install and get lost in these awesome gaming experiences.

Viola Zannarini

October 3, 2023

How to Build the Best Ad Unit for Mobile Games User Acquisition

To succeed in mobile game user acquisition, UA mangers need to prioritize creative materials and wise budget allocation. Explore strategies like engaging ads, emotional connections, A/B testing, and dynamic solutions that help optimize ROI in the mobile game industry.

Viola Zannarini

October 3, 2023

Creatives' A/B Testing and User Acquisition for Mobile Games: Best Ad Formats 2023

In 2023, selecting the right creatives is crucial for mobile game user acquisition. Different game categories have preferred creatives, and crafting a successful strategy requires effective A/B testing, thoughtful creative selection and understanding of user engagement.

Viola Zannarini

October 3, 2023

Demand Side Platforms: What is it? How does it work?

A demand side platform, also known as DSP, is basically an operating system which lets advertisers buy digital advertising with a completely automated process. To be more specific, it is a technological platform that allows marketers to be linked directly to publishers who are selling their ad inventory through a marketplace.

Mapendo Team

March 23, 2022

Playing for Keeps: Top 3 Mobile Gaming Ad Trends of 2023

This year the competition for mobile gamers' attention will be fierce and advertisers have no choice but to level-up their mobile game advertising strategy. In 2023, the world of mobile game ads will see many exciting trends, from interactive gameplay to personalized ads. It's time to step up your game and unleash creativity in new and exciting ways that will captivate mobile gamers around the world. Let’s explore the top trends in mobile gaming ads that will help you leave your competitors in the dust!‍

Chiara Patrizi

February 22, 2023

Mobile Games CPI Rates 2023: How to Stay Ahead of the Curve

In the world of mobile gaming user acquisition, advertisers are fighting to win the hearts and wallets of gamers everywhere. With the stakes higher than ever, the cost per install (CPI) has become the ultimate battleground. Let's dive into the world of Mobile Games CPI rates and find out what has changed. 

Chiara Patrizi

February 22, 2023

Mobile App Promotion: 7 Tips To Successfully Grow Your App In 2022

Mobile App promotion refers to all of the app marketing activities, both organic and paid, designed to bring users to your app and to face the fierce competition in the mobile app industry. There are plenty of app marketing strategies to promote your app and grow your user base.

Roberto Tranquilli

February 8, 2022

UPDATE - Mapendo Job Posting

We’re writing this statement in order to let you all know that we’re NOT looking for a digital specialist and we’re NOT reaching out to people via whatsapp or any other channel offering job contracts.

Mapendo Team

March 23, 2022

Grow Your Mobile Game With a DSP: What Does It Take ?

Mobile DSPs have proven a successful user acquisition tool for many mobile games in recent years. Most demand side platform companies help mobile apps grow providing them with sophisticated targeting capabilities, A.I.- powered optimization and automation. 

Roberto Tranquilli

February 8, 2022

Mobile User Acquisition Report 2023: Best Strategies to Grow Your App

In 2023, mobile user acquisition is expected to be a crucial component of any successful mobile marketing strategy. The mobile industry has seen exponential growth over the past few years, and the trend is expected to continue in the coming years. As a result, mobile user acquisition has become more competitive, and companies will need to be more innovative in their approach to stay ahead of the curve.

Roberto Tranquilli

February 8, 2022

Dicono di noi: il mio racconto di Mapendo

Chiara Patrizi racconta la sua esperienza di tirocinio curriculare per l'università Alma Mater Studiorum di Bologna all'interno di Mapendo, dove ha potuto lavorare assieme al marketing team. Scopriamo insieme quali attività ha svolto e cosa significa lavorare a Mapendo!

Mapendo Team

March 23, 2022

4 Strategies to Unlock Success in Mobile Games Marketing

Nowadays, mobile games are a serious business, and game developers have to strengthen their marketing strategies to stay ahead of the curve. With millions of apps vying for the attention of mobile users, promoting your mobile game has become a challenge. In this article, we'll take a deep dive into the world of mobile games marketing, providing you with the best practices to level up your mobile game. Let's get started!

Chiara Patrizi

February 22, 2023

Try, Download, Play: Why Playable Ads Are Winning in Mobile Games Marketing

Are you an advertiser tired of watching potential customers swipe past your ads faster than you can say 'download our game'? Playable Ads are here to help! Not only they provide a sneak peek of the gameplay experience but also offer a engaging way to capture the attention of your target audience. So make yourselves comfortable and find out more about how to level up your mobile game with playable ads!

Chiara Patrizi

February 22, 2023

CPA App Campaigns: The Golden Ticket for Advertisers in Mobile App Marketing

Are you tired of spending your advertising budget on clicks and impressions, only to see little to no results? Well, fear not, because that's where CPA comes in. The cherry on top is that with CPA campaigns, you don't have to worry about wasted ad spend on users who don't actually engage with your app. So, let's talk about why CPA is so important and the advantages it brings to the table.

Chiara Patrizi

February 22, 2023

Mission: Installs Possible! 4 Tips to Increase Your App Installs

Want to see your app skyrocket in popularity? With over 2 million apps available in the App Store and Google Play, it can be a challenge to stand out and attract users.Getting people to actually download your app is the ultimate challenge for any app developer. But fear not, we've got you covered! In this article, we'll share some proven strategies to increase your app installs and get your app noticed. 

Chiara Patrizi

February 22, 2023

Ready, Set, Acquire: Mobile Gaming User Acquisition in 2023

Let's face it, in the world of mobile gaming, it's not just about how good your game is, it's about how many users are playing it. User acquisition can make or break a game, and developers and publishers are constantly seeking new and innovative ways to attract players. To be successful, you need to be creative, strategic, and have a bit of luck on your side. In this article, we'll see the latest developments and how user acquisition for mobile games will change in 2023.

Chiara Patrizi

February 22, 2023

Don’t Get Left Behind: How to Scale Your Mobile User Acquisition Campaign with Managed DSPs

In the world of mobile advertising, and specifically user acquisition campaigns, we often speak of campaign managers who are in charge of managing them. Effective campaign management is crucial for any mobile app business that wants to maximize the ROI of its advertising efforts. But what exactly is campaign management? In what activities does it consist? In this article not only will I look at the crucial aspects of setting up a mobile user acquisition campaign, but also what day-to-day management means.‍

Chiara Patrizi

February 22, 2023

Dicono di noi: la mia esperienza a Mapendo

Come accade ormai da diversi anni, Mapendo continua a mettere a disposizione di studenti e studentesse dell'Università di Bologna, offerte formative di tirocinio all'interno della propria azienda. In cosa consistono le attività giornaliere svolte all'interno di Mapendo ?Beatrice Bursese, studentessa dell'Università di Bologna, racconta la sua esperienza come tirocinante nel team marketing di Mapendo.

Mapendo Team

March 23, 2022

Get Ahead of The Game: 5 App Marketing Strategies You Need to Know in 2023

As the app market continues to grow rapidly, it becomes increasingly challenging for businesses to attract and retain users. This calls for a well-crafted app marketing strategy that can help you get ahead of the competition. In this article, I will take you through 5 crucial steps to create an app marketing strategy that works in 2023.‍

Chiara Patrizi

February 22, 2023

Dicono di noi: lavorare a Mapendo

Da tempo Mapendo apre le porte a giovani studenti e studentesse interessate al mondo del marketing delle app e dell’intelligenza artificiale offrendo opportunità di tirocinio in collaborazione con l’università. In questo articolo, Elena Strappato, studentessa dell’università di Bologna, ci racconta la sua esperienza di tirocinio con il nostro team di marketing.

Mapendo Team

March 23, 2022

This is Us: Why You Should Pick Mapendo for Your App Growth

If you landed on our blog and in search of information about what we do and who we are, you are in the right place at the right time. This interview with Lorenzo Viscanti, one of Mapendo’s founders, will illustrate the essentials of our job at Mapendo’s, the made-in-Italy tech company that will help your apps acquire high-quality users with its A.I. for app growth.

Elena Strappato

November 30, 2022

Sky’s the Limit: How to Grow Your Mobile Game in 3 Steps

Marketing a mobile game app can be a daunting task, but with the right strategies and tactics, it can be a highly rewarding one. In this article, we'll explore 3 best practices in mobile game app marketing to help you grow your mobile game and stand out from the competition.

Chiara Patrizi

February 22, 2023

Budget, Users & Beyond … What is User Acquisition? 3 Things You Need to Know

What is user acquisition for mobile apps? You may have read thousands of articles about it, and all of them probably focused on two main goals of any user acquisition campaign: budget optimization and the quality of users. In fact, in a fast-growing industry such as the mobile app market, where billions of apps are constantly facing one another in a last-blood duel on the app stores, a survival mood and a golden strategy are necessary to hit the mark and win the fierce competition.

Elena Strappato

November 30, 2022

From Zero to Hero: Strategies to Increase Your App Users

Are you struggling to get your app off the ground and attract a loyal customer base? You’re not alone. In today’s competitive market, it’s not enough to simply create an app and hope users will download and engage with it. You need a solid strategy to increase your app users and build a loyal customer base. But where can you start?

Chiara Patrizi

February 22, 2023

Best App Marketing Tips to Scale your 2023 User Acquisition

Have you come up with the most innovative app but you lack the right app marketing tips to promote it? You have no idea of how to rank your product on the app store, but you would like to make it visible to as many users as possible, wouldn’t you? If you need the answers to all these questions, don’t waste any other time, and let’s read our article to discover the app marketing tips to scale your 2023 user acquisition campaign.

Elena Strappato

November 30, 2022

Too Expensive to Handle? 5 Tips to Decrease Your Mobile Advertising Spend

The current global economic situation is forcing all companies to review their budgets and expenditures, therefore, in this article, we'll take a closer look at the trends and strategies to decrease mobile advertising spend. We'll explore the different types of mobile channels that are being used, and the role of targeted advertising, data analytics, and ad optimization in reducing mobile advertising spend.

Chiara Patrizi

February 22, 2023

Dating App Promotion: All You Need is Marketing

Although the pandemic surge in 2020 has deferred in-person romantic dates for almost two years, not only have not people lost interest in dating apps, but even global installs have increased. So has the competition on the market. This article seeks to define a dating app promotion strategy with respect to the state of dating apps after the pandemic outburst while exploring the best marketing trends for your dating app promotion in 2023 to stand out from the crowd for your uniqueness and authenticity.

Elena Strappato

November 30, 2022

Game On: Strategies for Creating Killer Mobile Game Ads

Mobile gaming has become a massive industry, with millions of people playing games on their smartphones every day. As a result, mobile games ads have become the most effective way for businesses to reach their target audience. In this article, we will explore the world of mobile game ads and take a closer look at the most popular ad formats for mobile games and what features ads must display to be more appealing and compelling.

Chiara Patrizi

February 22, 2023

The Importance of CPI in Mobile Games: Most Effective Actions to Increase your ROI

Cost per Install (CPI) is a marketing metric that measures the cost of acquiring a new mobile app user who installs the app on their device. It is commonly used in mobile app marketing to determine the effectiveness of different advertising campaigns and to compare the costs of acquiring users across different advertising channels.

Beatrice Bursese

November 23, 2022

Metrics That Matter: How a Lower CPI Boosts ROI in Mobile Games

Advertising your mobile game is vital to get your potential users to know your product, however the current economic downturn is no help for the mobile game industry. The recession leads users to invest less and less money on mobile game apps, and this can be quite a problem for advertisers. For this reason it is necessary to get creative in order to find up to date strategies to boost mobile game profitability.

Chiara Patrizi

February 22, 2023

Crunching The Numbers: Strategies to Lower Your Mobile Game User Acquisition Costs

In times of economic downturn, mobile game developers are forced to tighten their belts and make tough decisions about where to allocate their resources. With budgets shrinking and competition increasing, companies must carefully consider the costs and best strategies for an effective User Acquisition strategy for their mobile games. In this article, we'll explore which factors have an impact on UA costs and which strategies can be used for optimizing user acquisition efforts for your mobile game in a tough economic climate.

Chiara Patrizi

February 22, 2023

Level Up Your Strategy: Mastering App Marketing for Mobile Games

Mobile gaming has become a massive industry, with millions of players worldwide spending countless hours immersed in their favorite games. However, as the industry has grown, so too has the competition, making it essential for mobile game developers to have a solid marketing strategy in place to help their games stand out in a crowded market. In this article, we'll explore 7 best practices for mobile game marketing in 2023 to help developers stand out and succeed in this dynamic industry.

Chiara Patrizi

February 22, 2023

Mobile App Launch Strategy: Pro Tips to Scale New Users

The marketing process is probably one of the most challenging aspects of the app creation process, followed by design and development. All are decisive steps for any mobile app launch strategy and user acquisition campaign. This article aims to insist on fundamental marketing moves for your mobile app launch strategy and user acquisition so that you can get off on the right foot.

Elena Strappato

November 30, 2022

Gaming App Growth in 2023: Users Under the Spotlight

The new data privacy era, the economic downturn due to the war and the rise of inflation, including a general change in macro trends, have negatively impacted the market, affecting overall app installs and consumers behaviors. Despite these complications, according to the new AppsFlyer report, the gaming app industry still proves resilient with a gaming app install ad spend reaching £26.7 billion on a global level. For this reason, marketers will have to come to terms with all the changes taking place, by being flexible and focusing on their users. The purpose of this article will be to outline the best strategies you can adopt in 2023 to speed up your gaming app growth and hit the mark.

Elena Strappato

November 30, 2022

Get the Latest Mobile User Acquisition Report for 2023

App Marketing industry registered an impressive growth in the past year, with mobile ad spend 14% higher than 2021. $336B were spent in mobile advertising, confirming its crucial role in mobile user acquisition strategies. As a result, new app downloads grew too, surpassing 250 billion and following the positive trends of the previous years.

Roberto Tranquilli

February 8, 2022

The Definitive Guide To Mobile App KPIs 2023

Tracking and analyzing the correct mobile app KPIs also allow advertisers to optimize their user acquisition efforts, allocating their budget only on the most profitable sources and leveraging high-quality users in order to increase ROI since day 1. 

Roberto Tranquilli

February 8, 2022

Mobile Game Advertising: The Best Strategy to Be Ahead of The Pack in 2023

The last couple of years have seen rapid advances in the field of the mobile game market. The growing popularity of this industry has also implied the vertiginous increase in a cut-throat competition. For this reason, more than ever, developers need an effective mobile game advertising strategy for succeeding in their user acquisition campaign and standing out in the crowded mobile game market. Having said that, the purpose of this article is to highlight the key factors for a good mobile game advertising strategy in 2023, so that you can learn the ropes and corner the market!

Elena Strappato

November 30, 2022

Why is Cost Per Install less risky for advertisers? And how does CPI change per country? Discover now

CPI (cost per install) is one of the most widely used mobile app marketing measures and most common payout model for app install campaigns. And rightfully so. You could have the best app on the market, but if you are not using CPI to grow your user base effectively, your app won't be long lasting.

Lorenzo Viscanti

July 31, 2020

App Marketing Strategy For 2023: 3 Successful Tips

How often have you searched for apps in the Google or Apple store and decided to download one app rather than another? Well, all these activities are strictly connected with the Mobile App Marketing strategy, which describes all the marketing campaigns specifically designed for acquiring app users and increasing revenue.

Lorenzo Viscanti

July 31, 2020

What You Must Know About Paid Mobile User Acquisition In 2022

In Mobile Marketing, paid user acquisition is simply a set of non-organic activities, performed by apps, with the goal of acquiring new users. Is a form of advertising mostly done to drive installs and bring users to the store page of the app.

Mapendo Team

March 23, 2022

Boost LTV (Life-Time Value) For Mobile Games

LTV stands for Lifetime Value, and is a way of calculating the value of a new user. The LTV is how much that user is predicted to be worth to your app, over their whole relationship with your app. Read on as we delve into how to boost your LTV for your mobile games

Mapendo Team

March 23, 2022

Mobile App Marketing Plan in 2023: A Step-By-Step Guide

Have you ever wondered what drives you to download one app rather than the others that result in the app store? Overall, the apps that appear in the top search results in Google or Apple stores are more likely to be installed. They occupy that strategic position thanks to an accurate mobile app marketing plan which helps with the acquisition of users for apps.

Beatrice Bursese

November 23, 2022

6 KPIs To Measure The Performance Of Your Fintech App’s User Acquisition Strategy

Key performance indicators (KPIs), as their name implies, are crucial for determining how well your mobile app is working and how well you are applying your app user acquisition strategy. In the article we are going to take a closer look at fintech apps, and what are the specific KPIs that will help you build the best performing fintech app.

Mapendo Team

March 23, 2022

No Need for Future Shock: What We Can Expect from the Mobile Games Market in 2023

Despite all the hurdles, mobile games still represent a field that keeps dominating the entertainment industry generating $184.8B with a consumer base spending nearly $ 90B spent on mobile game downloads. The purpose of this article is to illustrate the most relevant trends that marketers and app developers cannot but follow to win the competition and stand out in the market.

Elena Strappato

November 30, 2022

Retention Rate: The Key To Success For Mobile Games

When it comes to UA strategy for mobile games, there are several metrics (KPIs) to measure and track to obtain information about your mobile game’s performance. All KPIs are different, because they provide you with data related to a specific area. The retention rate is arguably the most important metric to measure whether your campaign is hitting the mark or not.

Chiara Patrizi

February 22, 2023

Hyper-Casual Games: Best Practices For An Effective UA Strategy

The mobile gaming industry is rapidly expanding worldwide, this burgeoning growth has inevitably led to the development of a large number of game categories, such as strategy games, casino games, hyper-casual games and many others. In such a competitive industry, advertisers’ challenge is to stand out and reach the top position in the search pages. However is not an easy task, especially without a well-structured User Acquisition strategy. 

Chiara Patrizi

February 22, 2023

The Best Ad Creatives Strategies to Promote Mobile Games in 2023

Over the last few decades, the mobile games universe has grown so widely popular to become one the world’s most favorite gaming forms, and the primary source of growth in the digital game market. After a general outline to illustrate the fundamental guidelines for an effective mobile games creative campaign, this article will help you orientate in the 2023 digital advertising landscape by exploring specifics of mobile games creatives for your app promotion.

Elena Strappato

November 30, 2022

In-App Marketing Strategies for Your 2023 Campaign Optimization

In 2023, the number of app downloads is expected to grow up to 299 billion. In such a highly competitive business, app developers cannot but rely on advertising strategies and in-app marketing activities to bring out the best in their products to acquire new users and win the competition. For this reason, and for you to emerge, finding the most effective in-app marketing strategy for user acquisition campaigns and investing in campaign optimization will be of crucial importance.

Elena Strappato

November 30, 2022

App Advertising Costs: 3 Key Issues To Consider For Your UA Campaign

How much does App Advertising cost? This is probably one of the most common questions that arises when talking about Mobile App Promotion. Understanding how much an Ad Campaign costs is a tough nut to crack for advertisers. Therefore, in this article we’ll go through some crucial aspects you need to know about App Advertising Costs.

Chiara Patrizi

February 22, 2023

Apps That Knew Too Much? Why Privacy Policy Does Matter in App Tracking Contrasting Issues

Any discussion about personal data is always involved with privacy concerns and controversial issues. Since iOS 14.5 brought in the new privacy policy to regulate access to the users’ ID and personal data through their consent, the digital ecosystem has changed into a more privacy-oriented and user-friendly environment.

Elena Strappato

November 30, 2022

Grow Your Mobile Game App With a Winning User Acquisition Strategy

Mobile gaming continued to run the entertainment industry in 2022, generating billions in revenue. In such a high-competitive field, as well as a good product you will need a killer User Acquisition Strategy to gain your potential users’ attention. You’ll have to stand out amongst your competitors with a tight UA strategy that can endorse the success of your mobile game app.

Chiara Patrizi

February 22, 2023

Mobile App Growth with Paid User Acquisition: 4 Tips for a Killer UA Strategy

Driving new users to download and engage with your mobile app is key for its success and growth. If you want to increase your app visibility and enhance your ASO (App Store Optimization), a well-structured Paid User Acquisition strategy is crucial. Here are 4 tips for a killer UA strategy.

Chiara Patrizi

February 22, 2023

User Acquisition KPIs: Everything You Need to Know for a Successful App Campaign

Key Performance Indicators (KPIs) are metrics that are calculated in order to get an accurate understanding of how well your Mobile User Acquisition campaign is doing over a span of time. They can help you reach the most successful outcomes for your business. In this article I will show you some of the most important Key Performance Indicators for your UA strategy.

Chiara Patrizi

February 22, 2023

What Does It Take to Develop a Successful App Marketing Campaign ? 7 Tips to Grow Your App

Developing and executing a successful app marketing campaign is crucial for ensuring that your app reaches its intended audience and gains traction in a highly competitive app marketplace. However, achieving success in app marketing requires careful planning, strategic execution, and continuous optimization.

Roberto Tranquilli

February 8, 2022

App Marketing Campaigns Strategy: 6 Unconventional Techniques

Mobile app marketing strategy refers to the strategies and techniques used to promote a mobile application to potential users while driving app downloads and engagement. It is about interacting with customers and figuring out your potential to communicate effectively with them.

Beatrice Bursese

November 23, 2022

How to Promote an App: 5 Essential Steps

Achieving a successful app campaign means to stand out among the millions of competitors and it is crucial to reach a successful paid user acquisition strategy. But how can you promote an app with a successful app install campaign and catch your users’ eyes?

Chiara Patrizi

February 22, 2023

The Best Mobile DSPs for App Marketing in 2023: a Revolutionary Road

When it comes to user acquisition techniques, what has radically reshaped the process of ad buying and selling is an evolving technology you need to have a handle on to fierce the competition in mobile app marketing. Mobile DSPs (Demand Side Platforms) as powerful automation tools utilizing artificial intelligence have optimized and revolutionized the advertising ecosystem.

Elena Strappato

November 30, 2022

Gaming App Marketing: The Best Tips For An Effective Mobile User Acquisition Strategy

Without a doubt, we are in the golden age of mobile games. In the last few years, the industry of mobile games has become the biggest vertical in every key metric of mobile user acquisition. The gaming app business is booming, and mobile games constitute a quarter of all iOS App Store apps.

Beatrice Bursese

November 23, 2022

How the Hell Do Free-to-Play Mobile Games Make Money? Everything You Always Wanted to Know About It (*But You Never Dared to Ask)

When app developers launch a free-to-play mobile game on the market, the real challenge is to face the multiple financial efforts that players may not see. Development costs can be high, and developers need to make the ends meet and find resources to guarantee a quality product while virtually ensuring that users will not pay to download the app they have crafted.

Elena Strappato

November 30, 2022

Pay Per Install Networks: The Differences Between Programmatic And Affiliate

Pay per install campaigns play an important role in the promotion of mobile apps, especially mobile games, as they involve paying a publisher a fixed amount for each installation of an app as a result of the ad shown. This new procedure has helped many developers with the acquisition of new users and the growth of their apps.

Beatrice Bursese

November 23, 2022

Effective Mobile App Promotion Strategies You Need To Know In 2023

The term app promotion refers to mobile app marketing and the process of advertising a specific app. If you are an app developer, a strong mobile user acquisition strategy is crucial for the promotion of your app in the Google App Store or the Apple Store.

Beatrice Bursese

November 23, 2022

Mobile App Marketing Insights: Multi-Creative Optimization in the Post-ATT World

Since the release of Apple’s iOS 14 in 2021, the world of mobile app marketing has changed. Indeed, working with a small amount of data available, it has been necessary to rethink the whole creatives framework and develop innovative creatives tools such as multi-creatives optimization. This new testing solution has proven to be an efficient and rewarding strategy for marketers to adjust to the privacy-ruled creative framework.

Elena Strappato

November 30, 2022

Promote Your App: How to Use Targeting and Retargeting to Get it Right

However obvious it may look, targeting and even retargeting operations are two essential abilities you cannot do without if you want to improve your app. This article will bring you up to speed with all you need to know about it.

Elena Strappato

November 30, 2022

How to Promote Your App: Our Strategy in 4 steps for Your 2023’s Mobile Advertising Campaign

“Mobile app promotion” refers to all mobile marketing strategies aimed at bringing new users to your product. If you want to promote your app effectively by scaling up the volume of users, both paid and organic activities do it for you.

Elena Strappato

November 30, 2022

2023’s Mobile UA Strategies: How to Strike a Balance Between Monetization Metrics and Privacy Needs

Considering the new challenges that the digital market is going to be faced with in 2023, it will be even more important for advertisers to keep relying on metrics and measurement despite «the privacy tidal wave» that has been striking the market since the summer 2021.

Elena Strappato

November 30, 2022

Mobile App Marketing Channels: How To Grow Your App

App marketing means promoting your mobile app in order to grow your user base and your business too, by getting users to engage with the app and to generate revenues, either through ads or in-app purchases.

Roberto Tranquilli

February 8, 2022

App Marketing Techniques: The Role of Mobile Measurement Partners (MMPs)

It is an imperative for app developers to rely on paid app marketing techniques to drive new users and acquire loyal and high-quality customers. To do so, the first essential step would be to integrate with Mobile Measurement Partners or MMPs

Elena Strappato

November 30, 2022

CPI App Campaigns: The Most Comprehensive Guide To Cost Per Install

Mobile user acquisition can be defined as the strategy employed to drive new users to an app. This strategy includes various possible activities such as paid media marketing, owned media marketing, and app store optimization (ASO).

Beatrice Bursese

November 23, 2022

CPI App Campaigns’ Optimization: How To Get It Right!

Cost per install (CPI) is a predetermined price for which every advertiser agrees to pay the publisher every time a user installs their app. This model is used in app campaigns because it represents one of the most used metrics in app marketing, and it is different from CPA, which refers to a pricing model where advertisers pay media sources a fixed rate based on some post-install events or generated by the user.

Beatrice Bursese

November 23, 2022

Mobile App Marketing Best Practices

Mobile app marketing has become an essential part of any business' digital marketing strategy. In this article we will focus on best practices for app campaigns measurement.

Lorenzo Viscanti

July 31, 2020

Pay per Install

Pay per install campaigns have become a popular method since a few years for app developers to drive growth and gain new users for their mobile apps. These campaigns work by making users install an app as a result of showing ads. The app developer pays a set amount for each successful installation, hence the name "pay per install."

Lorenzo Viscanti

July 31, 2020

Paid User Acquisition: The Essential Steps For An Effective App Campaign

How can advertisers face the growing competition on the Apple App Store and Google Play Store, seeing the increasing number of apps available on the market?

Elena Strappato

November 30, 2022

All About Creatives Strategy For a Successful App Paid User Acquisition Campaign

Creatives can be defined as powerful persuasive digital tools designed to entice users not only to click on the ad, but also to install and convert. Within the framework of the app paid user acquisition campaign, Creatives can highly persuade people to view, hear, and interact with the ad.

Elena Strappato

November 30, 2022

Paid User Acquisition For Apps: How to Choose Between Mobile DSPs and Ad Networks?

One essential step in a paid user acquisition campaign is to cooperate with the right acquisition partners, in other words, intermediaries that enable advertisers to acquire new users through marketing activities. When working within the field of app install campaigns, especially in programmatic campaigns, you can select between mobile DSPs and Ad Networks.

Elena Strappato

November 30, 2022

CPI VS CPA: Some Tips To Grow Your App Install Campaign

An app install campaign is a user-acquisition-focused activity which aims to generate installs adopting the best payout model for the optimization of the app campaign. The essential goal of an app install campaign is motivating people to download the app and encouraging them to produce in-app events and generate revenues.

Beatrice Bursese

November 23, 2022

CPI Campaigns: Top 3 Benefits For User Acquisition

Every app developer must deal with marketing strategies to target mobile users to download their app. CPI campaign is what you need to adopt if you want to increase the number of users of your app.

Beatrice Bursese

November 23, 2022

What Does It Take To Start A Successful CPI App Campaign

An app install campaign is a strategy tailored to acquire users to download your app. Growing the user base of your mobile app is getting more and more important if you want to be competitive in the current mobile app world. The focus of an app install campaign is also to get high-quality users who really engage with the app generating revenues.

Beatrice Bursese

November 23, 2022

Examples Of Mobile App KPIs For User Acquisition

Mobile apps generate a huge amount of data based on users’ in-app activity, from sessions and registrations to purchases and ads views. App developers are able to track and monitor all these post-install events by integrating with Mobile Measurement Partners (MMPs) such as Appsflyer, Adjust and Singular.

Roberto Tranquilli

February 8, 2022

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