Marketing

Blog
>
Marketing

How To Gain LTV Users : Key Takeaways From Our Mobile Games Success Stories

Driving up your high-quality users and focusing on mobile game user retention strategies is the best way to increase your ltv users. To look at this we decided what better way than to take a deep dive into some of our success stories with some mobile games apps

Mapendo Team

March 23, 2022

The Beauty Of The Game: How Live Sport Events Help Boost App Marketing Efforts For Fantasy Sport Apps

We at Mapendo wanted to look at and analyze data in order to understand the impact of big live sport events on algorithms and app user acquisition campaigns. By doing so we will demonstrate how live events such as NBA games have a direct impact on mobile user acquisition for fantasy sports apps.

Mapendo Team

March 23, 2022

How To Pick A Demand Side Platform (DSP) Best Suitable For Your App Install Campaigns

With so many new mobile DSPs launching in the last 5 years, you might be wondering how agencies, marketers, and advertisers decide which one to use. Well, the following are some of the crucial elements that you should consider when selecting a mobile DSP for your app install campaign.

Mapendo Team

March 23, 2022

ROAS VS CAC: What Is The Best Metric For Your App Install Campaign?

Mobile app marketing ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost) are two of the most critical metrics to watch when running app install campaigns, with each being a great performance metric in its own right.

Mapendo Team

March 23, 2022

Mobile User Acquisition In A Post-IDFA World: Everything You Need To Know

In this data driven world, the key to having an effective mobile user acquisition is by developing the best mobile UA strategies. Better than your competitors, and powerful enough to thrive in this dynamic market.

Mapendo Team

March 23, 2022

1 Month Countdown To Apple’s iOS16 Announcement Begins (And What This Means For Your Mobile User Acquisition)

Apple’s annual Worldwide Developers Conference (WWDC) will take place in less than one month, beginning on the 6th of June, and lasting for 4 days. As every year, one of the biggest announcements will be the official unveiling of the iOS update, this year the iOS16.

Mapendo Team

March 23, 2022

A Guide To View-Through Attribution: Everything You Need To Know (And Why It Will Help Your App Install Campaign)

One of the key elements to take into consideration when designing an app install campaign and working for the app campaign optimization, is the attribution model used. In the context of mobile app marketing, attribution models are the different ways in which advertisers can attribute conversions and results to an advertising campaign.

Mapendo Team

March 23, 2022

Mobile Programmatic And Affiliate Marketing: What To Choose For Your App Install Campaign

In mobile app marketing, two of the most popular marketing channels are programmatic advertising and affiliate marketing. We will now take a look at the benefits and drawbacks of both models, and the main differences between them.

Mapendo Team

March 23, 2022

App User Acquisition Strategy: 4 Keys To Success

A strong app user acquisition strategy is fundamental to guiding users to download and open your app. This process requires a systematic and sustainable strategy that allows your business to target users who generate post-install events and ideally have lifetime value for your app.

Mapendo Team

March 23, 2022

Create A Successful App Install Campaign In 4 Steps

In the world of mobile app marketing, app install campaigns are focused on user acquisition, and the key to achieve a successful app campaign is to design an effective user acquisition strategy and constantly work for the app campaign optimization after the launch.

Mapendo Team

March 23, 2022

Media Buying: Meaning and Strategies (And Why Media Buying Planning Improves Your App Install Campaign)

In the digital advertising ecosystem, media buying is the activity of wholesale buying of digital advertising placements through negotiations and arrangements in order to optimize advertising campaigns’ spending and efficiency.

Mapendo Team

March 23, 2022

Most Downloaded Apps Vs Most Used Apps: What’s The Real Deal (And Why Mobile Apps Are Taking Over)

When it comes to games and entertainment, consumers have moved to mobile: improved connectivity and devices have made it easier to enjoy apps and the overall user experience. In 2021, successful games such as Roblox and Genshin Impact were increasingly popular among users.

Mapendo Team

March 23, 2022

5 Tips To Deliver A Perfect Report For Your App Install Campaigns

The first thing advertisers want to know when reading a report is whether or not their campaign is generating results. Therefore, measuring only impressions, clicks and conversion rates isn’t enough

Mapendo Team

March 23, 2022

How Algorithms Can Solve The Attribution Problem

We live surrounded by algorithms, and as the world, and internet, have grown exponentially in the past few years, these types of machine learning processes have become common for organizations of all kinds. But, what is an algorithm?

Mapendo Team

March 23, 2022

3 Reasons To Run Your App Install Campaign With A Mobile DSP

A mobile demand side platform is a technological platform that allows mobile media buyers to purchase programmatic mobile ad spaces. It is an independent platform which can help you create and manage your ad campaigns.

Mapendo Team

March 23, 2022

5 Best Demand Side Platforms

In the past few years, a major shift powered by technology has happened to the digital advertising and media buying industry, with a bigger adoption rate among SMEs and an ever-increasing usage rate of digital devices. It’s clear that the digital advertising landscape has been changed a lot by demand side platforms.

Mapendo Team

March 23, 2022

6 Upcoming Programmatic Trends

Through programmatic OTT advertising is practicable getting information of what kind of contents the consumers are used to watch, making it easier to shape a personalized advertisement in real-time. Marketers shouldn’t miss that opportunity to explore new ways to target the audience

Mapendo Team

March 23, 2022

Google Chrome FloC: how cookies will be replaced in 2023

After announcing its intention to ban tracking cookies on its very own Chrome browser by 2022, replacing them with a different tracking system based on group profiling, called FloC — Federated Learning of Cohorts — , Google decided to take a step back and procrastinate.

Mapendo Team

March 23, 2022

5 Takeaways From Apple's WWDC 2021

In this article we will go through the major updates announced throughout the conference: what will maps be, some info about the latest MacOs (named Monterey), Ipad’s new software called IpadOS 15, IOS 15 for the iPhone operating system and the new privacy features.

Mapendo Team

March 23, 2022

User Acquisition: Quality Matters More Than Quantity

Find the right users that will impact the revenue of your app, website or whatever. User acquisitions strategy should often look for true fans that will have an impact on their app and will lead to expansion. we call those true fans: High Quality users.

Mapendo Team

March 23, 2022

What is Affiliate Marketing?

Affiliate marketing is one of the hottest trends in online marketing today. But what is it exactly? There isn’t just one single and exact definition for “affiliate marketing”, but within the overarching category

Mapendo Team

March 23, 2022

The Difference between DSP and SSP

Demand side platforms (DSP) and Supply side platforms (SSP) are essential components of modern programmatic advertising's real-time bidding processes. Read as we explore these two platforms, offering some of the best practises when managing them.

Mapendo Team

March 23, 2022

Why is Cost Per Install less risky for advertisers? And how does CPI change per country? Discover now

CPI (cost per install) is one of the most widely used mobile app marketing measures and most common payout model for app install campaigns. And rightfully so. You could have the best app on the market, but if you are not using CPI to grow your user base effectively, your app won't be long lasting.

Mapendo Team

March 23, 2022

How Do Demand Side Platforms Help Advertisers Buy Ad Space More Efficiently?

Advertisers benefit greatly from using mobile DSP (demand side platforms) to execute their app install campaigns. Follow as we explore the five main benefits of using a mobile DSP

Mapendo Team

March 23, 2022

How To Leverage Programmatic Advertising For Your App Install Campaigns

Acquiring a large user base for a newly launched app is not easy, let alone gaining high-quality users. We will now see what is meant by high-quality users in the world of mobile apps, as well as how programmatic advertising can be a key strategy to identify and acquire them.

Mapendo Team

March 23, 2022

DSP, SSP, AD Exchange And More: Who Are The Key Players In Mobile Programmatic

n mobile programmatic, a DSP is a facilitator of the relationship between advertisers and publishers. Before the introduction of DSP, ads in the digital world were sold and bought by ad buyers through manual negotiations, while DSPs allow automation of this process.

Mapendo Team

March 23, 2022

What Are Mobile DSPs And Why You Should Opt For A Fully Managed DSP To Optimize Your App Install Campaign

Demand Side Platforms (DSPs) and Supply Side Platforms (SSPs) are the two parties involved in mobile programmatic, that is the technology allowing the automated buying and selling of ad inventory. We will now describe the main features of DSPs and SSPs, the mechanism behind the process of mobile programmatic, as well as the key benefits of running your app install campaign with a mobile DSP.

Mapendo Team

March 23, 2022

Programmatic App Campaign in 3 Steps (And How It Will Improve Your App User Acquisition Performance)

Programmatic app campaign can be the turning point of your app user acquisition strategy. It allows you to serve your ads on any app that has decided to opt for monetization and therefore, if you master it, your company will see the results and reap the rewards. Programmatic app campaign is a great way to boost your performance.

Carlotta Pasqualini

July 31, 2020

3 Best Real Time Bidding Platforms For Your App Install Campaigns

The introduction of Programmatic advertising and Real Time Bidding Platforms in the ad tech industry has significantly changed the way ad campaigns and app install campaigns are managed and monitored.

Mapendo Team

March 23, 2022

3 Reasons For Running App Install Campaigns With Programmatic Real Time Bidding

Nowadays, running app install campaigns with programmatic real time bidding is much more convenient. It is far quicker than the traditional media buying process specially in terms of optimizations, that are done by algorithms in real time, without any manual analysis nor manual integration of the source (that would require longer delays for optimizations).

Mapendo Team

March 23, 2022

Media Buying vs Programmatic Media Buying & Real Time Bidding: What Is The Best Choice For Your App Install Campaign

In the field of app install campaigns and mobile app marketing we often hear about Media Buying, programmatic media buying and Real Time Bidding (RTB). These are terms that are often confused about, but they all mean different things.

Mapendo Team

March 23, 2022

Real-Time Bidding Explained: What It Means and How This Form of Programmatic Buying Will Enhance Your App Install Campaign Performance

Real-time bidding (RTB) is a word that is being used more and more, but not everyone knows what it really means. It refers to the world of digital advertising and the purchase of traffic on the internet and it is:

Mapendo Team

March 23, 2022

Boost LTV (Life-Time Value) For Mobile Games

LTV stands for Lifetime Value, and is a way of calculating the value of a new user. The LTV is how much that user is predicted to be worth to your app, over their whole relationship with your app. Read on as we delve into how to boost your LTV for your mobile games

Mapendo Team

March 23, 2022

The Best Ad Creatives For Your Mobile Games User Acquisition Strategy

Mobile is now the primary driver of growth for digital games consumption, increasingly becoming the world's preferred form of gaming, and central to a robust cross-platform experience. In this post we will explore the most popular creative ads for mobile games, and have a look at user’s sentiment towards each of them. The key is engaging with something your users enjoy.

Mapendo Team

March 23, 2022

Mobile User Acquisition: The Best Strategies To Grow Your App

In the mobile marketing world, app install campaigns play a crucial role in the user acquisition strategy of every app developer. The app industry is growing faster and faster as shown by this data reported by Business Of Apps: in 2020 there were more than 140 billion app downloads.

Mapendo Team

March 23, 2022

Strategies For Creative Optimization: How To Make The Best Of Your Creatives And Run A Perfect App Install Campaign

When setting up an app install campaign, creatives play a big role, and they can actually make a real difference if you want to achieve success. Still, having good and effective creatives is not enough, and you may need different tools to work both on creative optimization and the overall app campaign optimization.

Mapendo Team

March 23, 2022

App Campaign Optimization: What You Need To Know (And How These 4 Tips Will Scale Your App Install Campaign)

The set-up and the optimization of an app install campaign are equally important when working for the creation of a successful app install campaign. Setting up the campaign means setting your goals, planning your strategy, deciding for your budget, creatives, CPI/CPA model, and so on.

Mapendo Team

March 23, 2022

App Install Campaign Creatives: A Complete Guide (And How It Will Help Your App Campaign Optimization)

When talking about app marketing, it is well known that every app install campaign, even after a carefully planned set-up and launch, needs to be optimized in order to deliver its full potential and generate not only installs, but also post-install events.

Mapendo Team

March 23, 2022

App Install Campaigns At Scale: How To Develop An Effective App User Acquisition Strategy

Before the launch of an app install campaign, advertisers and app developers often ask their marketing partners how long it will take for them to scale the volume of installs and new users acquired. That’s the million dollar question that this post will unravel

Mapendo Team

March 23, 2022

A Successful App Install Campaign Strategy: Follow These Steps For A Better App Campaign Optimization

Based on the goal you want to achieve, be it to grow your app user base or to increase your in-app revenues, you can decide to run app install campaigns on a CPI (Cost-Per-Install) basis or on a CPA (Cost-Per-Action) basis

Mapendo Team

March 23, 2022

How To Measure The Performance Of Your App Install Campaign: 4 Essential Metrics

Whether you are an app developer or an advertiser and you are looking for strategies to grow your app user base, you have certainly come across app install campaigns. Indeed, the goal of an app install campaign, as the name suggests, is to drive as many installs as possible and that’s not all

Mapendo Team

March 23, 2022

App Install Campaign Strategy: 3 Best Practices For Your App Campaign Optimization

Achieving excellent results in app install campaigns is not an easy task today, given both the fierce competition and the recent privacy-centric regulations that came with the release of Apple’s iOS14. That’s why it is necessary to put in place an effective app install campaign strategy.

Carlotta Pasqualini

July 31, 2020

Why High-Quality App Users Are Essential To The ROAS Of Your App Install Campaign And How To Get Them In Your UA Strategy

The million dollar question in mobile app marketing is how can we measure the success of an app install campaign, and there are multiple answers to this question

Mapendo Team

March 23, 2022

Creative Optimization For App Install Campaigns: How To Boost In-App Events

A successful app install campaign makes use of effective creatives in order to attract users and drive conversions. But what makes ads effective and why ? In every best practice list about ad creatives you will find creative optimization as the secret behind creatives’ success.

Mapendo Team

March 23, 2022

Creative A/B Testing: What It Is And Why It Is Crucial To App Campaign Optimization Strategy

Creatives play for sure a big role in any paid user acquisition strategy but what really makes them effective to the eyes of users ? Design ? Format ? Copy ?

Mapendo Team

March 23, 2022

Creative Rotation Strategies For Your App Campaign Optimization

When it comes to mobile app install campaigns, creatives are a key factor for achieving success. But producing effective creatives isn’t enough because users tend to pay less attention to what they see due to many reasons such as banner blindness.

Mapendo Team

March 23, 2022

3 Paid User Acquisition Challenges (And How You Can Solve Them)

In this article, we will look at the key challenges marketers face in the realm of paid user acquisition, and identify the key UA strategies that will help to mitigate these risks.

Mapendo Team

March 23, 2022

3 Reasons To Run CPI App Campaigns

The first advantage of running CPI app campaigns is pretty obvious and it refers to the primary goal of the app install campaign. Indeed, CPI app campaigns first of all help app developers to significantly grow their app user base.

Mapendo Team

March 23, 2022

From CPI To CPA App Campaigns: Everything You Should Know (And Why High-Quality Users Don’t Always Mean Volume)

In the mobile app marketing ecosystem there are many different strategies to help your user acquisition efforts. A lot of advertisers rely on app install campaigns they can run through Google, Facebook and programmatic partners.

Mapendo Team

March 23, 2022

CPI App Campaigns: Everything You Need To Know To Grow Your App User Base

If you are an app developer and are trying to grow your app user base, it is highly likely that you have come across the term CPI. So what is it and how does it help you ? All right, first things first we need to talk about app install campaigns.

Mapendo Team

March 23, 2022

Grow Your App Through CPA App Campaigns And Increase Your ROAS With High-Quality Users

In the context of ROAS for app install campaign, CPA app campaigns definitely play a major role. CPA, also known as Cost Per Action, is a type of pricing model where marketers pay ad networks or DSPs or media sources for certain conversions, actions

Mapendo Team

March 23, 2022

CPA App Campaigns: What You Need To Know

In Mobile App Marketing Campaigns, CPA, which stands for Cost-Per-Action, refers to a pricing model where advertisers pay DSPs or Ad Networks for a specific action that happened after users were shown their ad and had downloaded the app.

Mapendo Team

March 23, 2022

CPI vs. CPA Campaigns, User Conversion and Customer LTV

Conversions are important, but being profitable is the ultimate goal. You’ve run a campaign, spent time for creativity and other aspects. Users are downloading the app with frequency, but you notice that they are also abandoning your app right away. On one hand, conversions — such as installs — are coming in bulks; but post install actions are not.

Mapendo Team

March 23, 2022

View-Through Attribution vs Click-Through Attribution: The Essential Guide (and How To Use It To Optimize UA Campaigns for Your App)

In mobile app install campaigns, we have to make a clear distinction between two attribution models: View-Through attribution (VTA) and Click-Through Attribution (CTA). Each of which provides a different way of attributing an advertising campaign. Now let’s see exactly how both work in detail

Mapendo Team

March 23, 2022

What is View-Through Attribution? Does it Hurt Your Organic App Install ?

In mobile app install campaigns, conversions are attributed to ads via two attribution models: click-through attribution (CTA) and view-through attribution (VTA). The former measures a conversion when the user clicks on an ad and downloads the app within an attribution window

Mapendo Team

March 23, 2022

Advertiser Vs. Publisher

Advertisers are the owners of offers and are ultimately searching for users to and on their content. Publishers, on the other hand, provide quality traffic who will eventually convert the offers on which they land.

Mapendo Team

March 23, 2022

Mobile Programmatic: What You Need To Know In 2021

Programmatic advertising is an automated technology for media buying.And what does it mean? Over the years, programmatic has become a standard in the mobile and digital advertising landscape. It has made an “ancient” process easier, as before its existence, advertisers use to request proposals manually, negotiate wit the owner of the space and then strike a deal. This process could get tedious at times, complicated and time consuming.

Mapendo Team

March 23, 2022

What You Must Know About Paid Mobile User Acquisition In 2022

In Mobile Marketing, paid user acquisition is simply a set of non-organic activities, performed by apps, with the goal of acquiring new users. Is a form of advertising mostly done to drive installs and bring users to the store page of the app.

Mapendo Team

March 23, 2022

5 User Acquisition Strategies Post iOS 14.5

Acquiring new users is not easy. User acquisition pushes users to the app store, to download and open your app. But this does not mean that you have won. Installing your app, does not mean that users are using it. Remember that to generate ROI from UA, you must have an audience composed by high quality users, who generate post-install events.

Mapendo Team

March 23, 2022

How To Set Up A Successful App Install Campaign Strategy

A successful app install campaign doesn’t end with its launch, but it needs to be monitored over time and to be constantly improved. The initial strategy is a necessary but not sufficient condition for making effective user acquisition efforts.

Mapendo Team

March 23, 2022

How To Boost ROAS For Your App User Acquisition Campaigns

ROAS (Return On Ad Spend) measures the revenues generated from each dollar spent on app install campaigns. It can be computed as the ratio between the total revenues of an ad campaign and the total cost and it is believed to be good as long as it is positive.

Mapendo Team

March 23, 2022

What is SKAdNetwork?

Apple introduced the SKAdNetwork in 2018, basically it is a different approach to campaign measurement that limits how data at the user level is available to the app developer (or the ad network).

Mapendo Team

March 23, 2022

SKAdNetwork And iOS 14: How Did Post-Install Event Optimization Change?

With iOS 14 and the following changes in terms of mobile attribution carrying out a successful app install campaign becomes harder and harder. Apple’s iOS latest update brings with it big news: the ATT (App Tracking Transparency) prompt

Mapendo Team

March 23, 2022

Probabilistic Attribution In An iOS14 Ruled World: Why It Helps Your App Install Campaigns

What is attribution? Basically, mobile attribution (also known as multi-touch attribution) is how marketers understand the journey you take to arrive in their app and what you do once you’ve landed there

Mapendo Team

March 23, 2022

Privacy & Mobile Attribution: Mobile App Campaigns in the Privacy Era

People are increasingly asking for their privacy to be protected and authorities and big companies are responding. Apple before anyone. The changes Apple introduced in iOS 14 marked a turning point and a huge challenge for marketers and app developers alike.

Mapendo Team

March 23, 2022

The Ultimate Guide To Mobile Attribution: What It Is And Why It Is Essential To Your App Install Campaigns

Mobile attribution is the framework which connects users' interactions with mobile ads to events such as installs and in-app actions, which are the main goals of advertising campaigns.

Mapendo Team

March 23, 2022

Mobile Attribution In The Post IDFA World

2021 has been a pivotal year for the world of mobile app campaigns and user acquisition, and new privacy rules are one of the major changes that reshaped the industry. So let’s try to recap what’s happened and shed light on the biggest changes.

Mapendo Team

March 23, 2022

What you need to know about mobile attribution after IOS 14.5 (and what you can do about it)

An Attribution Model is the strategy a marketer/analyst uses to understand which action is responsible for a conversion. Understand what is working and what is not is the first step of a successful media plan. A Mobile Attribution Model is what data analysts use to understand what is/are the reason/s behind the higher number of downloads that your app is receiving.

Mapendo Team

March 23, 2022

Italian Startups From Italy to Silicon Valley: Listen To Mapendo’s Story On Made It Podcast

During the episode, Lorenzo had the opportunity to speak about the birth of Mapendo, an Italian startup which leverages A.I. through its proprietary platform in order to promote the apps of international companies, based mostly in the United States

Mapendo Team

March 23, 2022

Demand Side Platforms: What is is? How does it work?

A demand side platform, also known as DSP, is basically an operating system which lets advertisers buy digital advertising with a completely automated process. To be more specific, it is a technological platform that allows marketers to be linked directly to publishers who are selling their ad inventory through a marketplace.

Mapendo Team

March 23, 2022

The State Of Shopping Apps In 2022

Shopping apps have been hailed as the new frontier for retail ecommerce, with more consumers than ever turning to their smartphones to shop. Whether this is from the grip that the pandemic had on our lifestyle, turning many to their phones as the crux to connect to the outside world, or the rapidly growing technological advances, the lucrative opportunity that this offers for shopping app marketers to increase their mobile user acquisition is huge. 

Mapendo Team

March 23, 2022

The State Of Fintech Apps In 2022

The fintech app vertical has had an unprecedented number of app installs and engagement in the last year, and this trend is only expected to grow. Users are entrusting their most sensitive data to mobile apps now more than ever seen before.

Mapendo Team

March 23, 2022

The State Of Mobile Games in 2022

In 2021, the global mobile game’s market was worth $135.9 billion and this is projected to reach an astonishing $169.7 billion in 2025. This phenomenal growth is why we all need to be paying attention to the mobile games sector and the role of paid user acquisition.

Mapendo Team

March 23, 2022

Are you looking to grow your app? Get our user acquisition report 2022
Featured
App Install Campaign Strategy: 3 Best Practices For Your App Campaign Optimization
Categories
Mobile App Marketing Glossary
Case Studies
Strategy
Marketing
Technology
Are you looking to grow your app?
Download our user acquisition report for 2022
Mapendo SRL
Via Rizzoli 1/2, 40125 Bologna
Italy
VAT IT03249711205
SOLUTIONS
HomeUser AcquisitionTechnologyFully Managed DSP
resources
Case StudiesMapendo for GamesMapendo for ShoppingMapendo for FintechBlogContact
company
About UsCareersPrivacy PolicyCookie Policy