Case Studies

Upjers found new high-intent paying users with Mapendo

Upjers and Mapendo started working together on the app Zoo 2: Animal Park to acquire new paying users. Mapendo’s optimization strategy has delivered upon Upjers’ expectations over time, consistently meeting their D-90 ROAS target while even doubling the ad spend in the best months.

Roberto Tranquilli

Lihuhu Games scaled new users with ROAS over 100% with Mapendo

Lihuhu partnered with Mapendo in order to scale the user base of their mobile games with high-quality new users, starting with Hole Em All: Collect Master. Their goal was to get a steady daily volume of new iOS users, while optimizing the user acquisition campaigns towards ROAS D-14.

Roberto Tranquilli

Leading finance app Moomoo boosted FTDs 2X with Mapendo's UA platform

When Moomoo reached out to Mapendo, they wanted to increase their market share in the U.S. by acquiring new users at scale. Especially, they were looking for valuable users, who would trade frequently and increase in-app revenue.

Roberto Tranquilli

Sociaaal increased new high-quality users by 3X with Mapendo's CTV and programmatic UA campaigns

Sociaaal apps like Litstick and Celebs both had a very large user base in the US. Therefore, they partnered with Mapendo to discover new sustainable ways to acquire and engage high-LTV audiences.

Roberto Tranquilli

Lightricks boosted new subscribers worldwide by leveraging Mapendo’s global inventory

Mapendo launched CPA campaigns to promote Facetune, targeting iOS users in the US and aiming at converting them into new paying subscribers. During the initial phase, multiple creatives were tested, mainly videos and banners.

Roberto Tranquilli

#1 puzzle app unlocks massive growth with Mapendo’s ROI-focused UA platform

Mapendo has partnered with one of the top-ranked gaming app in the US app store. This case study aims at illustrating the results Mapendo obtained in this campaign, satisfying the client's high-performance expectation.

Martina Sbrighi

How Brain Craft scaled its subscribers in the US with Mapendo’s CTV performance-based campaigns

Brain Craft partnered with Mapendo to run UA campaigns for 2 of their apps, GIF Maker and No Crop. They were looking for user acquisition platforms to reach new valuable audiences, meeting their post-install KPIs and generating a positive ROI.

Roberto Tranquilli

Mapendo multi-page ads efficiently grew Once subscribers 4X

We’re delighted to share our latest user acquisition case study, chronicling our successful partnership with Social Discovery Group (SDG). Mapendo multi-page ads helped Once grow their subscribers 4X.

Roberto Tranquilli

Luni’s Omada App Decreases CPA by 26% with Mapendo

Luni and Mapendo started their partnership with the goal of increasing Omada’s iOS users across multiple countries, mostly in western Europe. When ramping up user acquisition activities, their main concern is to avoid wasting money on users who only give the app a try and quit shortly after having downloaded it.

Roberto Tranquilli

Remittance App Paysend Gets +176% Registrations With Mapendo's Programmatic Platform

Paysend’s challenge was acquiring not just new customers, but users who’d send money via their app. These are high-quality users, who generate money and add value to their clients. Paysend's mission was a North America- and Western Europe-targeted user acquisition campaign for iOS.

Roberto Tranquilli

USA’s Top Betting and Fantasy Sports' App dropped its CAC by 70% With Mapendo In A Single Quarter

High Level Results: +154% Install events, +289% Conversion Rate. We worked on acquiring high-quality users, who could generate in-app revenues by performing these post-install events. At the same time we tried to maintain our client’s Customer Acquisition Cost low, and thus improving the ROAS.

Mapendo Team

N°1 Cash Back App In The US Increases User Engagement 4X Thanks To Mapendo

High Level Results: +57% Installs, +372% Conversion Rate. Our goal was to maximise a high value KPI for the client, the number of First Scans, namely the action of scanning a receipt by using the mobile phone. We worked on boosting the rates of this type of post-install actions performed by acquired users, while also maintaining our client’s Customer per Acquisition Cost low, and thus improving their ROAS.

Mapendo Team

How A Clicker Game Increased ROI By 2x Switching To Video Creatives For App Install Campaign

Mapendo has been working with a well known idle game aiming at generating new downloads and new players. We’ve been starting running the campaign with banners, generating new installs at a very cost-efficient rate.

Mapendo Team

Mafia City Gets a 10x In-App Revenues increase thanks to Mapendo's platform

China-based game developer Yotta Games specialised in action strategy mobile games aimed at increasing its global presence. 250M+ users have already downloaded their games in 150 countries.

Mapendo Team

Hyper-casual Racing Game Gains 138% ROI With Mapendo’s ML-Powered Creative Optimization

Our client is a hyper-fast mobile game publisher, which also helps game developers to create new mobile games and climb the ranks in the app store. We agreed on running app install campaigns for a racing mobile game, which ranks among the top 100 apps in the category.

Roberto Tranquilli

Discover How Mapendo Maximized ROAS For Simulation Mobile Game With Best Performing Creatives And Machine Learning Optimization

An international game developer entrusted Mapendo with promoting one of their mobile apps, a simulation-based mobile game, available worldwide for both iOS and Android platforms.

Roberto Tranquilli

American Shopping App Jumps 3X In Registrations With Mapendo's CPA App Campaigns

The advertiser asked Mapendo to run a CPA app campaign, paying for users who registered and created an account after having downloaded and installed the app.

Roberto Tranquilli

Cost Per Install: Mapendo's Optimization Algorithms To Reduce CPI By 40% For This Ride-Hailing App

A major global mobility company turned to Mapendo in order to intensify their mobile user acquisition efforts.

Roberto Tranquilli

Popular US Streaming Platform Increases Install-To-Subscription Rate By 25% Achieving CPI Target With Mapendo

Mapendo was tasked by one of the biggest streaming platforms in the U.S. with the goal of increasing the number of subscribers while keeping CPIs below $5. We agreed with their marketing team to run a fixed CPA app campaign, targeting iOS users in North America, Brazil and Mexico.

Mapendo Team

Mapendo Exceeds D7 ROI For Leading Bingo App By 138 %

Mapendo worked with a Chinese-based mobile games developer to promote one of their free mobile apps. The app is a skill-based bingo game where users can play multiple competitive game models and buy power-ups in order to win real money.

Roberto Tranquilli

Mapendo Scaled The Installs Volume 4 Times In 5 Months For Uk-based Financial App Monese

Throughout the partnership, Mapendo optimized the CPA campaigns every day. They decided to keep the app sources that were delivering the most relevant events in the app funnel.

Mapendo Team

Uk-based Fintech App Leverages Mapendo To Expand In Key Middle East Markets (GCC) Growing Its User Base 4X

Our client wanted us to boost their user base growth by expanding in and conquering new markets, especially GCC (Gulf Cooperation Council) countries such as Saudi Arabia and United Arab Emirates. These countries have the highest GDP in the region, a huge smartphone penetration and they have accelerated the digital transformation in the fintech industry during the pandemic.

Mapendo Team

Leading Indonesian E-Commerce Giant Increases New Users 7X With Mapendo’s Technology

Our client is an Indonesian tech company and an e-commerce giant, which offers more than 500 millions of different products, from fashion brands to food, from electronics to beauty care and much more. It is estimated that its marketplace represents more than 1% of the Indonesian total economy.

Mapendo Team

Global Game Publisher experiences a 10x In-App Revenues increase thanks to Mapendo's help

A China-based game developer specialised in action strategy mobile games aimed at increasing its global presence. 250M+ users have already downloaded their games in 150 countries.

Mapendo Team

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