Strategy

Blog
>
Strategy

How to Promote Your App Profitably: 5 Effective Strategies for App Promotion

App promotion, a.k.a. app marketing or mobile advertising, refers to all marketing activities aimed at increasing the reach of mobile apps. Thus, app promotion is essential for advertisers who want to have their app in as many smartphones as possible. 

Roberto Tranquilli

February 8, 2022

Advertising Mobile Games: the Ultimate Guide to Cost per Install

Moving towards the second half of 2023, mobile games still claim the crown as most downloaded app category. More than 90B new games downloaded, $110B spent by consumers on mobile games and a $336B ad spend on mobile games are just a few of the astonishing numbers cited by data.ai in their latest report about mobile games. 

Roberto Tranquilli

February 8, 2022

How to Grow Your App with a Mobile DSP

A mobile DSP (Demand Side Platform) is a software automation tool used in mobile advertising. Mobile DSPs allow to gather, combine and analyze very large datasets to execute mobile advertising campaigns. Advertisers use mobile DSPs to manage and purchase ad inventory (banner, native, video ads) in a marketplace populated with ad placements from publishers.

Lorenzo Viscanti

July 31, 2020

How to Optimize User Acquisition for Mobile Games ?

The user acquisition process for mobile games is a holistic process involving many actors that can be optimized at various stages.

Lorenzo Viscanti

July 31, 2020

Cost per Install Rates 2023. How to Optimize Your Mobile User Acquisition Strategy

Cost per install (CPI) is a digital marketing metric that measures the cost of acquiring a new mobile app user. Specifically, CPI is the amount of money spent on advertising or marketing activities to get a user to download and install a mobile app on their device.

Lorenzo Viscanti

July 31, 2020

Mobile User Acquisition Platforms: How to Scale Your App User Base

Mobile user acquisition platforms are essential for mobile app developers who want to grow their user base and increase revenue. Even though 2023 is bringing concerns for the general economic landscape, app developers can’t do without mobile ad platforms in order to survive the fierce competition in the mobile ecosystem.

Roberto Tranquilli

February 8, 2022

How to Calculate Cost Per Install in 2023

Many of the advertisers we are working with use some very advanced techniques to calculate and predict Return per Install. Since the monetization funnel takes time after the install, some prediction model is needed to measure the value brought in via an user acquisition channel.

Lorenzo Viscanti

July 31, 2020

How to Increase App Installs While Lowering Your CPI

When looking to increase app installs through user acquisition campaigns, CPI is often the main pricing model employed in such campaigns, and it can be fixed or variable depending on the negotiation between advertisers and app marketers.

Roberto Tranquilli

February 8, 2022

5 Suggestions on How to Decrease Cost Per Install

Mobile advertising has become a critical aspect of marketing in the digital age. With the proliferation of smartphones and mobile devices, it is no surprise that businesses are looking to reach their target audiences through mobile advertising. One of the most popular metrics in mobile advertising is Cost Per Install (CPI). 

Mapendo Team

March 23, 2022

Mobile Game App Promotion: Best Strategies in 2023

Mobile user acquisition (UA) is the process of acquiring new users for a mobile app or game through various marketing channels, such as paid advertising, social media, app store optimization, influencer marketing, and more. The ultimate goal of UA is to drive app installs and user engagement, which can lead to increased revenue and profitability for the app or game developer.

Lorenzo Viscanti

July 31, 2020

User Acquisition For Fintech Apps

Articles, Resources, Examples and case studies on mobile gaming apps' growth

Mapendo Team

March 23, 2022

User Acquisition For Mobile Games

Mobile games Paid User Acquisition helps your gaming app get more users and downloads. Mapendo is a tech platform for automated app growth

Mapendo Team

March 23, 2022

3 App Marketing Strategies From Growth Experts

In this day and age, mobile app marketers are charged with the difficult task of finding the unbeatable combination of marketing activities to grow their app. We want to provide our help by exploring 3 app marketing strategies which have proven decisive for successful paid user acquisition campaigns we have run in the past quarter.

Roberto Tranquilli

February 8, 2022

Fintech App Growth: Trends And Best Practices To Enhance Your App User Acquisition Strategy

Follow as we unravel why there has been such unprecedented growth in the Fintech app industry; taking a closer look at what the best practices for achieving customer acquisition are ,and also the most recent trends that can help you with your fintech app customer acquisition strategy.

Carlotta Pasqualini

July 31, 2020

User Acquisition For Shopping Apps

Articles, Resources, Examples and case studies on shopping apps' growth

Mapendo Team

March 23, 2022

4 Ways Mobile DSP Takes The Stress Out Of Mobile User Acquisition (And How To Run Successful Programmatic App Campaigns)

Before diving into the nitty-gritty of how mobile DSPs work, this post will focus on defining what exactly a demand side platform is and why they are so important in digital advertising for your mobile user acquisition.

Mapendo Team

March 23, 2022

The Differences Between CPI And CPA: What Is Best To Run A Successful App Install Campaign

CPI and CPA are the two main payout models in mobile marketing campaigns: they best suit different purposes — such as enlarging the app user base or specifically aiming at high-quality users — and knowing the differences between them is crucial for you to work towards a successful app install campaign.Here is everything you need to know about CPI and CPA campaigns. Let’s start off with the first model, CPI.

Mapendo Team

March 23, 2022

How To Optimize Your App Install Campaign And Grow Your App Efficiently

The key to achieve a successful app install campaign is to design an effective strategy and constantly work for the app campaign optimization after the launch. There are different steps and techniques that can help your app campaign optimization, and we will take a look at them here.

Mapendo Team

March 23, 2022

Programmatic Advertising: Best Practices For Your App Install Campaign

In this day and age, programmatic advertising has easily become the key for any app user acquisition strategy. According to IAB’s latest report about mobile app marketing, advertisers will allocate half of their entire advertising budget on programmatic advertising.

Mapendo Team

March 23, 2022

The Deployment of Programmatic Advertising through Machine Learning

Reinforcement Learning (RL) refers to a kind of unsupervised machine learning method that is concerned with how agents should take actions in an environment. Unlike supervised learning, which is based on given sample data or examples, the RL method is based on interacting with the environment.

Mapendo Team

March 23, 2022

Challenges of Paid Mobile User Acquisition that you can fight with the right Demand Side Platform

The right DSPs can actually help you and your business to deal with the several challenges of your mobile user acquisition strategy, but what’s more important is that they can give you the lead of your mobile app install campaigns.

Mapendo Team

March 23, 2022

5 Mobile User Acquisition strategies post IDFA

Acquiring new users is not easy. User acquisition pushes users to the app store, to download and open your app. But this does not mean that you have won. Installing your app, does not mean that users are using it. Read here to learn how to acquire new users.

Mapendo Team

March 23, 2022

Apple 2021 Keynote: The Key Privacy Updates

It’s been a year of big changes for Apple and 2021 keynote was just another step in a clear direction: privacy. Apple’s commitment to protect user’s data started with the announcement of ATT and IOS 14.5 a little over a year ago

Mapendo Team

March 23, 2022

How To Design A Perfect Creative Strategy For Paid User Acquisition

When looking for strategies to grow your app user base, everybody can tell you that paid user acquisition is the real deal. It helps acquiring high-quality users at scale while also increasing your in-app revenues, providing a valuable addition to your organic traffic.

Mapendo Team

March 23, 2022

The Benefits Of Mobile Programmatic (And Why You Need It In Your App User Acquisition Strategy)

Here we are going to see what mobile programmatic is, why it is so important in any mobile app user acquisition strategy and explore the advantages you will get for your app install campaign from using mobile programmatic.

Mapendo Team

March 23, 2022

App Install Campaign: How It works (And Why It Is Essential For Your App User Acquisition Strategy)

A successful app user acquisition effort requires constant app campaign optimization too. In order to develop an effective app install campaign strategy, it is necessary to know how it works and its key elements

Mapendo Team

March 23, 2022

Organic vs Paid User Acquisition: Choose The Best Strategy To Grow Your App

App installs and all consequent actions related to this can occur in several ways, but we will now discover the main benefits of developing a well-structured paid user acquisition (UA) strategy which includes app install campaigns.

Mapendo Team

March 23, 2022

Paid User Acquisition: Why You Need It In Your UA Strategy

Optimizing the visibility and growth of your app in today’s market is far from easy. But what is the secret? A strong user acquisition strategy combining organic and paid user acquisition that will help drive users to install your app.

Mapendo Team

March 23, 2022

Top 3 User Acquisition Strategies To Optimize Your Budget

While organic UA is undoubtedly a fundamental part of any UA strategy, this article will focus on why it is vital to invest in paid user acquisition. And invest wisely at that.

Mapendo Team

March 23, 2022

ROAS VS ROI : Which Is Best For Your App Install Campaign Strategy?

In this digitalized era it goes without saying that competition is fierce. With the growing trend moving towards in-app revenue as the shining beacon of success, for mobile app marketing, ROAS is taking the spotlight.

Mapendo Team

March 23, 2022

Why ROAS Is The Best Metric To Measure The Success Of Your App Install Campaign

When it comes to mobile app marketing, what is the indicator of success? The answer is simple: knowing the correct mobile app metrics you need to follow when analyzing your data. While it may sound simple, whichever metrics you decide will have a big impact.

Mapendo Team

March 23, 2022

Mobile Growth: winning in User Acquisition for mobile apps

Bringing users to your online service is as important as getting potential customers enter through the door of your retail activity. As in any acquisition activity there are several ways to attract customers, some for free and some others paid.

Carlotta Pasqualini

July 31, 2020

Get in touch with Mapendo!
Grow your mobile app
Featured
Mobile Growth: winning in User Acquisition for mobile apps
Categories
Mobile App Marketing Glossary
Case Studies
Strategy
Marketing
Technology
Get in touch with sales
Grow your mobile app
Mapendo SRL
Via Rizzoli 1/2, 40125 Bologna
Italy
VAT IT03249711205
SOLUTIONS
HomeUser AcquisitionTechnologyFully Managed DSP
resources
Case StudiesMapendo for GamesMapendo for ShoppingMapendo for FintechApp Marketing GlossaryBlogContact
company
About UsCareersPrivacy PolicyCookie Policy