Mobile games Paid User Acquisition helps your gaming app get more users and downloads. Mapendo is a tech platform for automated app growth
March 23, 2022
Follow as we unravel why there has been such unprecedented growth in the Fintech app industry; taking a closer look at what the best practices for achieving customer acquisition are ,and also the most recent trends that can help you with your fintech app customer acquisition strategy.
Before diving into the nitty-gritty of how mobile DSPs work, this post will focus on defining what exactly a demand side platform is and why they are so important in digital advertising for your mobile user acquisition.
CPI and CPA are the two main payout models in mobile marketing campaigns: they best suit different purposes — such as enlarging the app user base or specifically aiming at high-quality users — and knowing the differences between them is crucial for you to work towards a successful app install campaign.Here is everything you need to know about CPI and CPA campaigns. Let’s start off with the first model, CPI.
The key to achieve a successful app install campaign is to design an effective strategy and constantly work for the app campaign optimization after the launch. There are different steps and techniques that can help your app campaign optimization, and we will take a look at them here.
In this day and age, programmatic advertising has easily become the key for any app user acquisition strategy. According to IAB’s latest report about mobile app marketing, advertisers will allocate half of their entire advertising budget on programmatic advertising.
Reinforcement Learning (RL) refers to a kind of unsupervised machine learning method that is concerned with how agents should take actions in an environment. Unlike supervised learning, which is based on given sample data or examples, the RL method is based on interacting with the environment.
The right DSPs can actually help you and your business to deal with the several challenges of your mobile user acquisition strategy, but what’s more important is that they can give you the lead of your mobile app install campaigns.
Acquiring new users is not easy. User acquisition pushes users to the app store, to download and open your app. But this does not mean that you have won. Installing your app, does not mean that users are using it. Read here to learn how to acquire new users.
It’s been a year of big changes for Apple and 2021 keynote was just another step in a clear direction: privacy. Apple’s commitment to protect user’s data started with the announcement of ATT and IOS 14.5 a little over a year ago
When looking for strategies to grow your app user base, everybody can tell you that paid user acquisition is the real deal. It helps acquiring high-quality users at scale while also increasing your in-app revenues, providing a valuable addition to your organic traffic.
Here we are going to see what mobile programmatic is, why it is so important in any mobile app user acquisition strategy and explore the advantages you will get for your app install campaign from using mobile programmatic.
A successful app user acquisition effort requires constant app campaign optimization too. In order to develop an effective app install campaign strategy, it is necessary to know how it works and its key elements
App installs and all consequent actions related to this can occur in several ways, but we will now discover the main benefits of developing a well-structured paid user acquisition (UA) strategy which includes app install campaigns.
Optimizing the visibility and growth of your app in today’s market is far from easy. But what is the secret? A strong user acquisition strategy combining organic and paid user acquisition that will help drive users to install your app.
While organic UA is undoubtedly a fundamental part of any UA strategy, this article will focus on why it is vital to invest in paid user acquisition. And invest wisely at that.
In this digitalized era it goes without saying that competition is fierce. With the growing trend moving towards in-app revenue as the shining beacon of success, for mobile app marketing, ROAS is taking the spotlight.
When it comes to mobile app marketing, what is the indicator of success? The answer is simple: knowing the correct mobile app metrics you need to follow when analyzing your data. While it may sound simple, whichever metrics you decide will have a big impact.
Articles, Resources, Examples and case studies on mobile gaming apps' growth
Articles, Resources, Examples and case studies on shopping apps' growth
Bringing users to your online service is as important as getting potential customers enter through the door of your retail activity. As in any acquisition activity there are several ways to attract customers, some for free and some others paid.
July 31, 2020
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