The ROAS-driven solution to grow your mobile game

We reach incremental high-LTV audiences for all mobile games categories, with full transparency and performance-based campaigns.

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Mobile games UA challenges

Rising CPIs

In tier-1 markets CPIs for mobile games user acquisition are increasing due to competition and market saturation. This is making it harder for advertisers to grow their mobile games profitably. It’s essential to run ROAS-optimized app campaigns in order to balance the spend to acquire high-LTV players.

Low ROAS

Profitability is driven by in-app revenue and not just installs. Be it IAP or IAA, game developers must look for players who generate in-app activity. This is possible only by optimizing user acquisition towards KPIs like retention rate and ROAS, but it requires both technology and expertise from UA partners.
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Fraud Risk

Mobile user acquisition very often faces the fraud challenge. While MMPs like Appsflyer, Adjust, Singular, etc. are constantly improving their anti-fraud tools, game developers should always look for legit UA partners, who take fraud seriously with sophisticated technology.
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"Mapendo is one of our most trusted partners. Their team is proactive and responsive to our request. They provide constructive feedback, insightful reports and full transparency in every step of our collaboration. Working with them has been great!”

Fanduel

How Mapendo helps

KPI-driven Solution

We make sure to achieve relevant gaming post-install KPIs. From CPI and retention rate to LTV, ARPU and ROAS D1, D7, D30 and so on. We leverage all these metrics to feed and reward our ML algorithms in order to reach our clients’ target milestones.

Creatives Testing

We supports all ad formats such as banner, interstitials, video, playable, etc. We test and rotate multiple creatives to assess to identify the best performing ones. We combine different assets like video & playable into high-impact multi-page ad units.

Post-Install Quality

We acquire users who generate revenue, by tracking and analyzing multiple post-install events. App open, time spent in-app, tutorials & levels completion, IAPs are only examples of the postbacks we leverage to optimize app campaigns.

All-channel Inventory

We test multiple traffic channels to deliver incremental growth globally. From programmatic to rewarded, we buy in-app traffic and assess the top-performing channels based on our clients’ KPIs. We can also work with whitelist/blacklists.

IAP Optimization

For IAP-driven mobile games, our ML algorithms are trained to collect data about the number and amount value of IAPs. We can successfully reach the high-spending users for your games, especially for IAP-focused categories like strategy, idle & action.

IAA Optimization

By integrating with Appsflyer, we can receive ad_revenue-related postbacks, and use them for optimization purposes. Therefore, we can reach the ideal audience for IAA-driven mobile games and hit their ROAS goals.