We acquire new users who generate profitable long-term engagement with the app, with fixed CPA-based app campaigns.
Seasonal trends, macroeconomical events and demand fluctuations heavily affect the performance of user acquisition campaigns for shopping apps. This makes costs rise, especially within walled gardens like Meta, Google & TikTok, where countless e-commerce advertisers compete for the same audience across three different platforms.
In order to convert new users into shoppers, advertisers often rely on promotions, effective for deal-seekers. However, such users tend to uninstall the app after the first-purchase. Thus, e-commerce app developers must optimize their user acquisition efforts towards high-LTV users, who convert into regular buyers, driving long-term growth.
Rising costs, competition & install-to-purchase rate churn all lead to lower margins and affect e-commerce brands’ growth. In order to increase ROAS, shopping advertisers need to run efficient user acquisition campaigns, to optimize their ad spend beyond installs, and to look for users’ quality, not only scale and volumes.
We run profitable CPA campaigns, where you will pay only for users who convert into regular shoppers. Mapendo optimizes all the user acquisition campaigns towards post-installs sales and events which generate in-app revenue.
We identify high-intent users by tracking all post-install activity, leveraging in-app events like “registration/sign-up”, “add to cart”, “product view” and optimizing the campaigns towards repeated purchases.
Mapendo provides access to transparent and brand-safe global inventory, through & exclusive integrations. We can run campaigns according to clients’ goals, budgets and caps, implementing placements’ blacklist/whitelists upon request.
Mapendo leverages 50+ supply partners, across 100+ GEOs in order to acquire incremental users. We test multiple traffic channels (programmatic, performance-based, CTV, rewarded, etc.) to reach the ideal audience for your app in terms of ROAS.
We leverage advanced and sophisticated anti-fraud tools, both proprietary and third-party. Our platform filters both impressions and clicks by monitoring 20+ parameters in real time like CTIT, ISP, os versions, etc.. It is regularly updated to identify and assess new risks and threats.
From a zero-hassle MMP integration to launching the campaign, our team of expert advertisers takes care of everything. We identify the best strategy to achieve your KPIs and run everything through our A.I.-powered platform. Our team is available 24/7 to share campaign updates and insights.
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