All Articles By Carlo Indrizzi

Thanksgiving 2023: 3 Must-Have Sports App

Thanksgiving Day not only is the one of the most important holidays of the year, but it also represents a chance for sports and betting apps to put out some special content and unmissable opportunities to acquire new users and get additional revenue. Here are 3 important sports app and their promotions for Thanksgiving 2023.

September 26, 2023

Predicting 2024: Ad Formats Performance In Mobile App Marketing

Keeping track of the best ad formats to employ in your mobile app marketing strategy will be highly beneficial for your 2024 chances of success. Read this article to know what the best performing formats of 2023 were and to find out about the rising trends of 2024.

September 26, 2023

Cost Per Install By App Categories In 2024

With 2023 starting to wrap up and the mobile app marketing world getting more and more competitive by the hour, now more than ever it is fundamental to know everything about one of the most employed pricing model in the business, Cost Per Install, to get ready fo 2024. In this article, we will find more about the variations of Cost Per Install across different app categories.

September 26, 2023

Mobile App Marketing: Crucial Tips For 2024

With 2023 coming to an end, we have deemed it necessary to gather the most important takeaways to approach 2024 with the right tools and mindset. Click on the link inside this article to download the complete PDF report, augmented with data!

September 26, 2023

Mobile Attribution Models And The Role Of AppsFlyer In App Marketing

Mobile attribution is a fundamental part in the world of app marketing, made even more complex by the emergence of recent regulations that protect user privacy. Let's analyze some models with which mobile attribution is performed, also considering the contribution of platforms like AppsFlyer, and how they comply with data protection laws.

September 26, 2023

How To Lower CPA In Your Subscription App

Adjusting CPA in your subscription app becomes vital if you really want to optimize it and monetize it. This post will investigate several strategies with which you will be able to lower CPA in your subscription app.

September 26, 2023

Halloween 2023 And Mobile Games: 8 In-Game Events Not To Miss

October has arrived, and with it, the haunting season of Halloween draws near. And if you're a fan of both fang-tastic thrills and video games, there's only one thing you must do: find out which games launch Halloween events within their eerie realms.

September 26, 2023

A Guide For Mobile Game Advertising: What To Do, What To Expect

If you have developed a mobile game and don't know how to promote it, don't say anything else. We have compiled all the necessary knowledge in this guide, with one goal in mind: to plan an effective marketing campaign for your app.

September 26, 2023

Clicker Games: Meant To Be Simple, But Still Captivating

Clicker games must not be overlooked in the mobile gaming world, as they offer a unique chance of entertainment thanks to their easy and relaxing features. Let's see some examples of this "clicker games" sub-genre of the incremental games category and understand the differences from idle games, with a final glimpse at a possible advertising strategy if you have developed your own clicker game.

September 26, 2023

The Importance Of In-App Advertising In Mobile Games

In this article, we will delve into the concept of In-App Advertising, focusing on which kind of ad formats are used in mobile games according to their category. At the same time, we will take a look at the differences between IAA and In-App Purchases, another popular monetization model in game advertising.

September 26, 2023

How To Choose The Best DSP In App Marketing Optimization

Choosing the right DSP for your mobile app marketing optimization can be a challenge and you may have many doubts about it. With this article about what Mapendo can bring as your partner, we will try to clear the air and shed some light on the topic.

September 26, 2023

5 Examples of Successful App Marketing Campaigns for Mobile Games

Mobile games aiming for success need a good user acquisition marketing campaign. We will take a look at 5 examples of famous mobile games and see which creatives they use to acquire new users.

September 26, 2023

IAPs And Mobile App Monetization

There are many different ways to monetize an app. In here, we will dip into some features and advantages of the IAPs model, along with a few considerations on IAAs, and we will map out the approach that Mapendo employs when optimizing user acquisition and mobile games monetization.

September 26, 2023

CPI VS CPA: Which To Choose And Why

Choosing the right pricing model can be crucial in an app install campaign's success. Here, we will talk about the different aspects to this decision with a particular focus on goals and try to shed some light on this topic.

September 26, 2023

ROI VS ROAS: What's Best For Mobile Games User Acquisition

In this analysis, we will weigh the similarities and differences, as well as the pros and cons, of ROI and ROAS applied to user acquisition in mobile games, while also focusing on the parameter of time in correlation with these indicators in order to improve an app install campaign.

September 26, 2023

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Cost Per Install By Country In 2024

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