Mapendo | Blog

CPI Optimization: Proven Strategies To Significantly Improve Your Campaign’s Performance

Cost per install (CPI) optimization is a key step you should not take for granted after launching your mobile advertising campaign. There are several ways in which app developers and marketers can optimize CPI. Find out what strategies you can implement to optimize your campaign!

Giulia Bergamaschi

May 22, 2024

CPI Campaigns: 3 Major Benefits Of Running CPI To Grow Your App

CPI campaigns offer numerous benefits ranging from reducing the risk for advertisers to creating buzz around your app. Moreover, compared to other pricing models, CPI is proving to be more effective and less expensive, turning it into the most convenient cost model available. Find out why!

Giulia Bergamaschi

May 20, 2024

CPI Campaigns: What Is Cost Per Install ?

When it comes to mobile user acquisition, app developers are more and more interested in employing Cost per Install campaigns. Check this link if you want to know more about CPI and learn why it has turned into one of the most widespread pricing models for user acquisition.

Giulia Bergamaschi

May 16, 2024

Mafia City Gets a 10x In-App Revenues increase thanks to Mapendo's platform

China-based game developer Yotta Games specialised in action strategy mobile games aimed at increasing its global presence. 250M+ users have already downloaded their games in 150 countries.

Mapendo Team

May 9, 2024

AI To Power Your Mobile Advertising Efforts: Mapendo's UA Platform

We’ve seen in our day-to-day life how AI has revolutionized almost every aspect of our everyday actions, thanks to its deeply pervasive nature, and mobile app advertising is no exception to the trend. But in exactly which ways does AI for mobile advertising or AI for user acquisition work? ‍Let’s find out!

Stella Saia

May 8, 2024

What Is Programmatic Video Advertising: Strategies, Benefits And Latest Trends

As brands navigate the ever-evolving landscape of digital advertising, understanding the power and potential of programmatic video advertising is crucial for staying ahead in the market: by harnessing the capabilities of data-driven automation, advertisers can deliver targeted messages to specific audiences, optimize campaign performance in real-time and drive greater ROI.

Pietro Castellani

April 30, 2024