Mapendo | Blog

User Acquisition Campaigns: 5 Key Steps To App Success

User acquisition has by now affirmed itself as an industry in its own right. According to Data.Ai, it hit an expense by app developers of $362B just in 2023. ‍User acquisition can either be organic and happen by chance or be non-organic and be obtained through paid or owned media marketing. Non-organic user acquisition can be achieved through different channels, like programmatic advertising, influencer marketing and affiliate marketing. Selecting the right channel goes hand in hand with reaching your set target.

Stella Saia

February 7, 2024

What Is An Ad Networks? User Acquisition Inside Mobile Ad Networks

Half of the world’s total amount of advertising spend is digital ads alone: it’s clear indeed that advertisements in 2024 are an unavoidable part of our life, and Mobile Ad Networks are crucial in the advertising market: Ad networks are digital platforms that connects advertisers with publishers to facilitate the buying and selling of advertising space. By leveraging the capabilities of Ad Networks, advertisers can mazimize revenue.

Pietro Castellani

February 7, 2024

App User Acquisition Cost: Key Insights For Mobile Growth

In the whole process of running a mobile app’s business, everything goes through the user acquisition activity; it’s fundamental to elaborate a user acquisition strategy, and its efficiency depends mostly on user acquisition cost. Every mobile app marketing goal is to achieve a positive ROI, ARPU and LTV: these are the metrics that express the success of your mobile app's business.

Pietro Castellani

February 2, 2024

A Year in Review: Jumping into 2024 with Key Insights for App Marketing

Welcome to the recap of our thrilling journey through the dynamic realm of mobile marketing in 2023. From decoding the intricacies of CPI rates to predicting the future with 2024 trends, join us as we reflect on the highlights of the past year and prepare to conquer new frontiers in 2024!

Viola Zannarini

January 31, 2024

Crafting An Effective Mobile Game Advertising Strategy: A Comprehensive Approach

Successful mobile game advertising strategies made by marketing managers rely on the ability of ads to create a connection with users. When it comes to selecting your mobile game advertising strategy there are several factors to handle in order to maximize advertisements' revenue, starting from choosing the right platform to defining the UA's KPI: here's a review for your mobile game advertising strategy

Pietro Castellani

January 30, 2024

5 App Marketing Strategies to Improve UA in 2024

Join us as we delve into the essential steps and cutting-edge techniques driving the most successful app marketing strategies today, empowering you to conquer the market and achieve unprecedented ROI."

Viola Zannarini

January 29, 2024