Mapendo | Blog

Predicting 2024: Ad Formats Performance In Mobile App Marketing

Keeping track of the best ad formats to employ in your mobile app marketing strategy will be highly beneficial for your 2024 chances of success. Read this article to know what the best performing formats of 2023 were and to find out about the rising trends of 2024.

Carlo Indrizzi

November 20, 2023

Black Friday 2023: 6 Effective User Acquisition Strategies for Your App

It's almost time for Black Friday and we've got the perfect guide to help you get the most out of your marketing campaign! We've got the essential strategies you need to know, from attracting new customers to optimizing app store search results. Don't miss out on the chance to make the most out of this shopping season!

Viola Zannarini

November 17, 2023

Cost Per Install By App Categories In 2024

With 2023 starting to wrap up and the mobile app marketing world getting more and more competitive by the hour, now more than ever it is fundamental to know everything about one of the most employed pricing model in the business, Cost Per Install, to get ready fo 2024. In this article, we will find more about the variations of Cost Per Install across different app categories.

Carlo Indrizzi

November 17, 2023

The Best Mobile Games Ads for 2024

As we approach 2024, it's vital to acknowledge the importance of strong advertising campaigns for tackling new challenges and seizing opportunities within mobile app marketing. In light of this, here you will read about the best mobile games ads for this new year and have the chance to better know Mapendo’s ad technology for video and playable ads: Dynamic Ad Units.

Giulia Zonno

November 16, 2023

Mobile Games Advertising KPIs: Top 5 Metrics to Monitor

In this article we’ll present five crucial KPIs to monitor that can determine the success of your mobile game advertising: Retention Rate (RR), Life-Time Value (LTV), Average Revenue Per User (ARPU), Return On Investment (ROI), and Return On Ad Spend (ROAS). Constantly monitoring allows you to collect crucial information about the performance and success of your mobile game advertising and implement effective improvement strategies.

Giulia Zonno

November 14, 2023

Cost Per Install By Country In 2024

Mobile App Cost per Install is the price metric used in mobile user acquisition. Cost Per install changes by country obviously as mobile traffic price depends mostly on the platform and the country. Thus itt is always necessary to bear in mind that CPI varies around the world, so it becomes mandatory to know the disparity between different countries in 2024 in order to better adjust your budget.

Carlo Indrizzi

November 14, 2023