Mapendo | Blog

CPA App Campaigns: The Golden Ticket for Advertisers in Mobile App Marketing

Are you tired of spending your advertising budget on clicks and impressions, only to see little to no results? Well, fear not, because that's where CPA comes in. The cherry on top is that with CPA campaigns, you don't have to worry about wasted ad spend on users who don't actually engage with your app. So, let's talk about why CPA is so important and the advantages it brings to the table.

Chiara Patrizi

May 9, 2023

Mission: Installs Possible! 4 Tips to Increase Your App Installs

Want to see your app skyrocket in popularity? With over 2 million apps available in the App Store and Google Play, it can be a challenge to stand out and attract users.Getting people to actually download your app is the ultimate challenge for any app developer. But fear not, we've got you covered! In this article, we'll share some proven strategies to increase your app installs and get your app noticed.

Chiara Patrizi

May 4, 2023

Ready, Set, Acquire: Mobile Gaming User Acquisition in 2023

Let's face it, in the world of mobile gaming, it's not just about how good your game is, it's about how many users are playing it. User acquisition can make or break a game, and developers and publishers are constantly seeking new and innovative ways to attract players. To be successful, you need to be creative, strategic, and have a bit of luck on your side. In this article, we'll see the latest developments and how user acquisition for mobile games will change in 2023.

Chiara Patrizi

May 3, 2023

Playing for Keeps: Top 3 Mobile Gaming Ad Trends of 2023

This year the competition for mobile gamers' attention will be fierce and advertisers have no choice but to level-up their mobile game advertising strategy. In 2023, the world of mobile game ads will see many exciting trends, from interactive gameplay to personalized ads. It's time to step up your game and unleash creativity in new and exciting ways that will captivate mobile gamers around the world. Let’s explore the top trends in mobile gaming ads that will help you leave your competitors in the dust!‍

Chiara Patrizi

April 28, 2023

Mobile Games CPI Rates 2023: How to Stay Ahead of the Curve

In the world of mobile gaming user acquisition, advertisers are fighting to win the hearts and wallets of gamers everywhere. With the stakes higher than ever, the cost per install (CPI) has become the ultimate battleground. Let's dive into the world of Mobile Games CPI rates and find out what has changed.

Chiara Patrizi

April 27, 2023

Luni’s Omada App Decreases CPA by 26% with Mapendo

Luni and Mapendo started their partnership with the goal of increasing Omada’s iOS users across multiple countries, mostly in western Europe. When ramping up user acquisition activities, their main concern is to avoid wasting money on users who only give the app a try and quit shortly after having downloaded it.