Mapendo | Blog

Apps That Knew Too Much? Why Privacy Policy Does Matter in App Tracking Contrasting Issues

Any discussion about personal data is always involved with privacy concerns and controversial issues. Since iOS 14.5 brought in the new privacy policy to regulate access to the users’ ID and personal data through their consent, the digital ecosystem has changed into a more privacy-oriented and user-friendly environment.

Elena Strappato

March 7, 2023

User Acquisition KPIs: Everything You Need to Know for a Successful App Campaign

Key Performance Indicators (KPIs) are metrics that are calculated in order to get an accurate understanding of how well your Mobile User Acquisition campaign is doing over a span of time. They can help you reach the most successful outcomes for your business. In this article I will show you some of the most important Key Performance Indicators for your UA strategy.

Chiara Patrizi

March 3, 2023

The Importance of CPI in Mobile Games: Most Effective Actions to Increase your ROI

Cost per Install (CPI) is a marketing metric that measures the cost of acquiring a new mobile app user who installs the app on their device. It is commonly used in mobile app marketing to determine the effectiveness of different advertising campaigns and to compare the costs of acquiring users across different advertising channels.

Beatrice Bursese

February 28, 2023

5 Suggestions on How to Decrease Cost Per Install

Mobile advertising has become a critical aspect of marketing in the digital age. With the proliferation of smartphones and mobile devices, it is no surprise that businesses are looking to reach their target audiences through mobile advertising. One of the most popular metrics in mobile advertising is Cost Per Install (CPI).

Mapendo Team

February 24, 2023

Mobile App Growth with Paid User Acquisition: 4 Tips for a Killer UA Strategy

Driving new users to download and engage with your mobile app is key for its success and growth. If you want to increase your app visibility and enhance your ASO (App Store Optimization), a well-structured Paid User Acquisition strategy is crucial. Here are 4 tips for a killer UA strategy.

Chiara Patrizi

February 24, 2023

What Does It Take to Develop a Successful App Marketing Campaign ? 7 Tips to Grow Your App

Developing and executing a successful app marketing campaign is crucial for ensuring that your app reaches its intended audience and gains traction in a highly competitive app marketplace. However, achieving success in app marketing requires careful planning, strategic execution, and continuous optimization.