Mapendo | Blog

CPI VS CPA: Some Tips To Grow Your App Install Campaign

An app install campaign is a user-acquisition-focused activity which aims to generate installs adopting the best payout model for the optimization of the app campaign. The essential goal of an app install campaign is motivating people to download the app and encouraging them to produce in-app events and generate revenues.

Beatrice Bursese

December 7, 2022

All About Creatives Strategy For a Successful App Paid User Acquisition Campaign

Creatives can be defined as powerful persuasive digital tools designed to entice users not only to click on the ad, but also to install and convert. Within the framework of the app paid user acquisition campaign, Creatives can highly persuade people to view, hear, and interact with the ad.

Elena Strappato

December 6, 2022

CPI Campaigns: Top 3 Benefits For User Acquisition

Every app developer must deal with marketing strategies to target mobile users to download their app. CPI campaign is what you need to adopt if you want to increase the number of users of your app.

Beatrice Bursese

December 5, 2022

What Does It Take To Start A Successful CPI App Campaign

An app install campaign is a strategy tailored to acquire users to download your app. Growing the user base of your mobile app is getting more and more important if you want to be competitive in the current mobile app world. The focus of an app install campaign is also to get high-quality users who really engage with the app generating revenues.

Beatrice Bursese

December 2, 2022

The Definitive Guide To Mobile App KPIs 2023

Tracking and analyzing the correct mobile app KPIs also allow advertisers to optimize their user acquisition efforts, allocating their budget only on the most profitable sources and leveraging high-quality users in order to increase ROI since day 1.

Roberto Tranquilli

December 1, 2022

Paid User Acquisition: The Essential Steps For An Effective App Campaign

How can advertisers face the growing competition on the Apple App Store and Google Play Store, seeing the increasing number of apps available on the market?

Elena Strappato

November 30, 2022