All Articles By Martina Sbrighi

#1 puzzle app unlocks massive growth with Mapendo’s ROI-focused UA platform

Mapendo has partnered with one of the top-ranked gaming app in the US app store. This case study aims at illustrating the results Mapendo obtained in this campaign, satisfying the client's high-performance expectation.

Martina Sbrighi

February 10, 2026

Why Incrementality Is Becoming Essential for User Acquisition

Discover the role of incrementality in marketing as a method to measure the real impact of user acquisition campaigns and to individuate which conversions would have happened even without the campaign. With the use of incrementality, marketers can identify which campaigns truly drive growth, optimize budgets, and adapt to increasing privacy restrictions, as well as overcoming the limitations of walled gardens.

Martina Sbrighi

February 10, 2026

The Four Most Effective User Acquisition Strategies for Sports Betting Apps

This article explores key strategies to improve user acquisition and engagement in sports betting and fantasy sports apps. It highlights the role of personalization, data-driven targeting, localization, and gamification in enhancing user experience and retention. It also examines the importance of user acquisition partnerships and CPA-based platforms in optimizing marketing performance and attracting high-value users.

Martina Sbrighi

February 10, 2026

Scaling Finance Apps: Unlock Incremental User Acquisition and Maximize Incremental Growth

Are you curious about ways to develop the full potential of your finance app? Mapendo has the solution that best suits your needs.

Martina Sbrighi

February 10, 2026

Offerwall Ads: How Can They Help User Acquisition

This article analyzes how offerwall ads function, explaining why they are increasingly effective, and offers practical guidance for integrating them successfully into user acquisition strategies.

Martina Sbrighi

February 10, 2026

CPI and CPA: the Combination That Best Suits Your App Growth Needs

CPA or CPI? Actually, one isn’t better than the other. The real question is how to successfully combine them.

Martina Sbrighi

February 10, 2026

The Role of Mobile User Acquisition in 2026: Trends and Strategies

Learn how mobile user acquisition works and expand your knowledge on the most effective acquisition channels, the fundamental role of AI and the importance of a solid user acquisition strategy.

Martina Sbrighi

February 10, 2026

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