Mapendo | Blog

The Importance Of In-App Advertising In Mobile Games

In this article, we will delve into the concept of In-App Advertising, focusing on which kind of ad formats are used in mobile games according to their category. At the same time, we will take a look at the differences between IAA and In-App Purchases, another popular monetization model in game advertising.

Carlo Indrizzi

October 13, 2023

How To Choose The Best DSP In App Marketing Optimization

Choosing the right DSP for your mobile app marketing optimization can be a challenge and you may have many doubts about it. With this article about what Mapendo can bring as your partner, we will try to clear the air and shed some light on the topic.

Carlo Indrizzi

October 11, 2023

How to Build the Best Ad Unit for Mobile Games User Acquisition

To succeed in mobile game user acquisition, UA mangers need to prioritize creative materials and wise budget allocation. Explore strategies like engaging ads, emotional connections, A/B testing, and dynamic solutions that help optimize ROI in the mobile game industry.

Viola Zannarini

October 9, 2023

5 Examples of Successful App Marketing Campaigns for Mobile Games

Mobile games aiming for success need a good user acquisition marketing campaign. We will take a look at 5 examples of famous mobile games and see which creatives they use to acquire new users.

Carlo Indrizzi

October 9, 2023

Creatives' A/B Testing and User Acquisition for Mobile Games: Best Ad Formats 2023

In 2023, selecting the right creatives is crucial for mobile game user acquisition. Different game categories have preferred creatives, and crafting a successful strategy requires effective A/B testing, thoughtful creative selection and understanding of user engagement.

Viola Zannarini

October 5, 2023

IAPs And Mobile App Monetization

There are many different ways to monetize an app. In here, we will dip into some features and advantages of the IAPs model, along with a few considerations on IAAs, and we will map out the approach that Mapendo employs when optimizing user acquisition and mobile games monetization.

Carlo Indrizzi

October 2, 2023