Paid User Acquisition For Apps: How to Choose Between Mobile DSPs and Ad Networks?
One essential step in a paid user acquisition campaign is to cooperate with the right acquisition partners, in other words, intermediaries that enable advertisers to acquire new users through marketing activities. When working within the field of app install campaigns, especially in programmatic campaigns, you can select between mobile DSPs and Ad Networks.
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Elena Strappato
December 14, 2022