Mapendo | Blog

Mobile App Marketing: Crucial Tips For 2024

With 2023 coming to an end, we have deemed it necessary to gather the most important takeaways to approach 2024 with the right tools and mindset. Click on the link inside this article to download the complete PDF report, augmented with data!

Carlo Indrizzi

November 10, 2023

Best Black Friday Apps: the Go-To Shopping Solutions for 2023

With the holiday season around the corner, Black Friday buzz is in the air and apps like Flipp, eBay and Fetch Rewards can bring exclusive discounts and incredible deals right to your fingertips, making your holiday shopping a breeze. So, explore these apps for a stress-free and successful Black Friday shopping experience!

Viola Zannarini

November 8, 2023

How Mapendo's Dynamic Ad Units are Increasing ROI for Mobile Games

Introducing Dynamic Ad Units: Your secret to captivating audiences and boosting user engagement. Stand out in the mobile advertising world and elevate your ROI with seamless, eye-catching experiences.

Viola Zannarini

November 3, 2023

Mobile Attribution Models And The Role Of AppsFlyer In App Marketing

Mobile attribution is a fundamental part in the world of app marketing, made even more complex by the emergence of recent regulations that protect user privacy. Let's analyze some models with which mobile attribution is performed, also considering the contribution of platforms like AppsFlyer, and how they comply with data protection laws.

Carlo Indrizzi

October 31, 2023

How To Lower CPA In Your Subscription App

Adjusting CPA in your subscription app becomes vital if you really want to optimize it and monetize it. This post will investigate several strategies with which you will be able to lower CPA in your subscription app.

Carlo Indrizzi

October 30, 2023

Best Halloween Apps 2023: Our Top Spooky Picks

Whether you're a Halloween enthusiast or just looking to add some eerie fun to your life, these are the best Halloween apps of 2023, and they're here to take your celebrations up a notch. From Zombies, Run! to Vampify, they promise a chillingly good time. Get ready to embrace the spooky season with these top Halloween apps and let the haunting begin!

Viola Zannarini

October 27, 2023