Mapendo | Blog

Advertising Mobile Games: the Ultimate Guide to Cost per Install

Moving towards the second half of 2023, mobile games still claim the crown as most downloaded app category. More than 90B new games downloaded, $110B spent by consumers on mobile games and a $336B ad spend on mobile games are just a few of the astonishing numbers cited by data.ai in their latest report about mobile games.

Roberto Tranquilli

May 22, 2023

Dicono di noi: il mio racconto di Mapendo

Chiara Patrizi racconta la sua esperienza di tirocinio curriculare per l'università Alma Mater Studiorum di Bologna all'interno di Mapendo, dove ha potuto lavorare assieme al marketing team. Scopriamo insieme quali attività ha svolto e cosa significa lavorare a Mapendo!

Mapendo Team

May 19, 2023

Mobile User Acquisition with Mapendo

Don't miss our latest video here! Learn more about how Mapendo AI-powered solutions that can help your app grow and thrive. We deliver results at scale, help you to acquire high-quality users and maximize your ROI!

Chiara Patrizi

May 19, 2023

4 Strategies to Unlock Success in Mobile Games Marketing

Nowadays, mobile games are a serious business, and game developers have to strengthen their marketing strategies to stay ahead of the curve. With millions of apps vying for the attention of mobile users, promoting your mobile game has become a challenge. In this article, we'll take a deep dive into the world of mobile games marketing, providing you with the best practices to level up your mobile game. Let's get started!

Chiara Patrizi

May 19, 2023

How to Grow Your App with a Mobile DSP

A mobile DSP (Demand Side Platform) is a software automation tool used in mobile advertising. Mobile DSPs allow to gather, combine and analyze very large datasets to execute mobile advertising campaigns. Advertisers use mobile DSPs to manage and purchase ad inventory (banner, native, video ads) in a marketplace populated with ad placements from publishers.

Lorenzo Viscanti

May 16, 2023

Try, Download, Play: Why Playable Ads Are Winning in Mobile Games Marketing

Are you an advertiser tired of watching potential customers swipe past your ads faster than you can say 'download our game'? Playable Ads are here to help! Not only they provide a sneak peek of the gameplay experience but also offer a engaging way to capture the attention of your target audience. So make yourselves comfortable and find out more about how to level up your mobile game with playable ads!

Chiara Patrizi

May 16, 2023