Mapendo | Blog

Creatives' A/B Testing and User Acquisition for Mobile Games: Best Ad Formats 2023

In 2023, selecting the right creatives is crucial for mobile game user acquisition. Different game categories have preferred creatives, and crafting a successful strategy requires effective A/B testing, thoughtful creative selection and understanding of user engagement.

Viola Zannarini

October 5, 2023

IAPs And Mobile App Monetization

There are many different ways to monetize an app. In here, we will dip into some features and advantages of the IAPs model, along with a few considerations on IAAs, and we will map out the approach that Mapendo employs when optimizing user acquisition and mobile games monetization.

Carlo Indrizzi

October 2, 2023

How to Boost User Acquisition for Mobile Games with Mapendo Dynamic Ad Units

Video and playables ads have been leading mobile creatives’ trends for months, especially when it comes to mobile game user acquisition. That’s why Mapendo focused its latest product release on combining both video and playable ads, adding end cards too.

Roberto Tranquilli

September 29, 2023

CPI VS CPA: Which To Choose And Why

Choosing the right pricing model can be crucial in an app install campaign's success. Here, we will talk about the different aspects to this decision with a particular focus on goals and try to shed some light on this topic.

Carlo Indrizzi

September 27, 2023

ROI VS ROAS: What's Best For Mobile Games User Acquisition

In this analysis, we will weigh the similarities and differences, as well as the pros and cons, of ROI and ROAS applied to user acquisition in mobile games, while also focusing on the parameter of time in correlation with these indicators in order to improve an app install campaign.

Carlo Indrizzi

September 26, 2023

Mobile Games ROAS: How to Handle a Drop in ROAS and Scale It Again

In this article, we’ll delve more into the topic by describing how to analyze a possible drop in your mobile games’ ROAS, and outlining how we at Mapendo work in order to optimize user acquisition towards ROAS.

Roberto Tranquilli

September 22, 2023