Mapendo | Blog

Budget, Users & Beyond … What is User Acquisition? 3 Things You Need to Know

What is user acquisition for mobile apps? You may have read thousands of articles about it, and all of them probably focused on two main goals of any user acquisition campaign: budget optimization and the quality of users. In fact, in a fast-growing industry such as the mobile app market, where billions of apps are constantly facing one another in a last-blood duel on the app stores, a survival mood and a golden strategy are necessary to hit the mark and win the fierce competition.

Elena Strappato

April 6, 2023

From Zero to Hero: Strategies to Increase Your App Users

Are you struggling to get your app off the ground and attract a loyal customer base? You’re not alone. In today’s competitive market, it’s not enough to simply create an app and hope users will download and engage with it. You need a solid strategy to increase your app users and build a loyal customer base. But where can you start?

Chiara Patrizi

April 5, 2023

How to Optimize User Acquisition for Mobile Games ?

The user acquisition process for mobile games is a holistic process involving many actors that can be optimized at various stages.

Lorenzo Viscanti

April 5, 2023

Best App Marketing Tips to Scale your 2023 User Acquisition

Have you come up with the most innovative app but you lack the right app marketing tips to promote it? You have no idea of how to rank your product on the app store, but you would like to make it visible to as many users as possible, wouldn’t you? If you need the answers to all these questions, don’t waste any other time, and let’s read our article to discover the app marketing tips to scale your 2023 user acquisition campaign.

Elena Strappato

April 4, 2023

Too Expensive to Handle? 5 Tips to Decrease Your Mobile Advertising Spend

The current global economic situation is forcing all companies to review their budgets and expenditures, therefore, in this article, we'll take a closer look at the trends and strategies to decrease mobile advertising spend. We'll explore the different types of mobile channels that are being used, and the role of targeted advertising, data analytics, and ad optimization in reducing mobile advertising spend.

Chiara Patrizi

April 3, 2023

Dating App Promotion: All You Need is Marketing

Although the pandemic surge in 2020 has deferred in-person romantic dates for almost two years, not only have not people lost interest in dating apps, but even global installs have increased. So has the competition on the market. This article seeks to define a dating app promotion strategy with respect to the state of dating apps after the pandemic outburst while exploring the best marketing trends for your dating app promotion in 2023 to stand out from the crowd for your uniqueness and authenticity.

Elena Strappato

March 30, 2023