Mapendo | Blog

Metrics That Matter: How a Lower CPI Boosts ROI in Mobile Games

Advertising your mobile game is vital to get your potential users to know your product, however the current economic downturn is no help for the mobile game industry. The recession leads users to invest less and less money on mobile game apps, and this can be quite a problem for advertisers. For this reason it is necessary to get creative in order to find up to date strategies to boost mobile game profitability.

Chiara Patrizi

March 23, 2023

Gaming App Growth in 2023: Users Under the Spotlight

The new data privacy era, the economic downturn due to the war and the rise of inflation, including a general change in macro trends, have negatively impacted the market, affecting overall app installs and consumers behaviors. Despite these complications, according to the new AppsFlyer report, the gaming app industry still proves resilient with a gaming app install ad spend reaching £26.7 billion on a global level. For this reason, marketers will have to come to terms with all the changes taking place, by being flexible and focusing on their users. The purpose of this article will be to outline the best strategies you can adopt in 2023 to speed up your gaming app growth and hit the mark.

Elena Strappato

March 22, 2023

Mobile Game Advertising: The Best Strategy to Be Ahead of The Pack in 2023

The last couple of years have seen rapid advances in the field of the mobile game market. The growing popularity of this industry has also implied the vertiginous increase in a cut-throat competition. For this reason, more than ever, developers need an effective mobile game advertising strategy for succeeding in their user acquisition campaign and standing out in the crowded mobile game market. Having said that, the purpose of this article is to highlight the key factors for a good mobile game advertising strategy in 2023, so that you can learn the ropes and corner the market!

Elena Strappato

March 20, 2023

No Need for Future Shock: What We Can Expect from the Mobile Games Market in 2023

Despite all the hurdles, mobile games still represent a field that keeps dominating the entertainment industry generating $184.8B with a consumer base spending nearly $ 90B spent on mobile game downloads. The purpose of this article is to illustrate the most relevant trends that marketers and app developers cannot but follow to win the competition and stand out in the market.

Elena Strappato

March 17, 2023

Retention Rate: The Key To Success For Mobile Games

When it comes to UA strategy for mobile games, there are several metrics (KPIs) to measure and track to obtain information about your mobile game’s performance. All KPIs are different, because they provide you with data related to a specific area. The retention rate is arguably the most important metric to measure whether your campaign is hitting the mark or not.

Chiara Patrizi

March 15, 2023

Hyper-Casual Games: Best Practices For An Effective UA Strategy

The mobile gaming industry is rapidly expanding worldwide, this burgeoning growth has inevitably led to the development of a large number of game categories, such as strategy games, casino games, hyper-casual games and many others. In such a competitive industry, advertisers’ challenge is to stand out and reach the top position in the search pages. However is not an easy task, especially without a well-structured User Acquisition strategy.

Chiara Patrizi

March 14, 2023