Mapendo | Blog

Upcoming mobile advertising events and conferences in 2026: the complete guide

In this article we are going to list 10 mobile advertising conferences which will take place between August and December, across multiple countries. From category-focused to industry-related events, there is plenty of choice.

Roberto Tranquilli

July 24, 2026

How is AI affecting mobile user acquisition ?

AI has been part of the mobile user acquisition industry for many years, especially in the form of machine learning algorithms leveraged by tech companies to optimize advertising campaigns. In this article we have listed three different user acquisition topics significantly affected by AI this year.

Roberto Tranquilli

July 20, 2026

Mobile apps CPI 2026: the ultimate report for app marketers

The first half of 2026 has now gone, and it’s time to take a look at the current status of the mobile advertising industry, especially at one of its key metrics: CPI. We have just completed our latest industry report, highlighting CPI benchmarks & trends in 2026.

Roberto Tranquilli

July 10, 2026

Mobile Games Advertising: the Complete Guide to CPI

Cost per Install (CPI) is considered one of the crucial metrics in mobile game advertising, since it determines how efficiently marketing budgets are transformed into active players. It is therefore essential for mobile game developers to understand how CPI works, what influences it and how it fits into user acquisition strategy, and explaining it is the aim of this article.

Cecilia Cavazzuti

June 16, 2026

Lihuhu Games scaled new users with ROAS over 100% with Mapendo

Lihuhu partnered with Mapendo in order to scale the user base of their mobile games with high-quality new users, starting with Hole Em All: Collect Master. Their goal was to get a steady daily volume of new iOS users, while optimizing the user acquisition campaigns towards ROAS D-14.

Roberto Tranquilli

June 12, 2026

Building an Effective User Acquisition Strategy for App Growth

To acquire users effectively, it is necessary to attract the ones who will engage with the app and continue to do it long-term, and to understand how to do it, we have compiled some key considerations and tips on how to build an effective user acquisition strategy.

Cecilia Cavazzuti

June 8, 2026