Mapendo | Blog

eCPI: Key Differences Between Gaming And Non-Gaming Apps

eCPI is a marketing metric standing for ‘effective cost per install’. It significantly differs between gaming and non-gaming apps due to several factors influencing user acquisition strategies and market dynamics. Find out the main differences by clicking here!

Giulia Bergamaschi

June 6, 2024

Adieu CPI, Welcome ROAS

Cost per Install has been the basic pricing model for App campaigns in the last years. But there is something new that we are using together with some of our best clients. We are talking about ROAS, a marketing metric that adapts very well to the world of mobile user acquisition.

Lorenzo Viscanti

June 3, 2024

In-App Ads: How To Optimize Your User Acquisition Campaign

As mobile app usage keeps increasing, in-app advertising has become a crucial strategy for companies looking to reach and engage their target audiences effectively.‍ Find out more in this article!

Giulia Bergamaschi

May 30, 2024

How To Optimize Your CPI Campaign Towards In-App Events

App developers' purpose is to obtain high-quality users who can increase their ROAS and make their campaign successful. That’s why your CPI campaign requires optimization towards in-app events, which will encourage users to carry out actions inside the app.

Giulia Bergamaschi

May 27, 2024

CPI Optimization: Proven Strategies To Significantly Improve Your Campaign’s Performance

Cost per install (CPI) optimization is a key step you should not take for granted after launching your mobile advertising campaign. There are several ways in which app developers and marketers can optimize CPI. Find out what strategies you can implement to optimize your campaign!

Giulia Bergamaschi

May 22, 2024

CPI Campaigns: 3 Major Benefits Of Running CPI To Grow Your App

CPI campaigns offer numerous benefits ranging from reducing the risk for advertisers to creating buzz around your app. Moreover, compared to other pricing models, CPI is proving to be more effective and less expensive, turning it into the most convenient cost model available. Find out why!

Giulia Bergamaschi

May 20, 2024