Mapendo | Blog

Building an Effective User Acquisition Strategy for App Growth

In this article, we’ll explain why an effective User Acquisition Strategy is essential for the success of any app and give you some tips for optimizing your strategy. To generate revenue and promote your game or app, attracting users is crucial.

Alice Costa

October 30, 2024

Mobile App Marketing: The Complete Guide To Scale Your App Campaigns

In this guide, we’ll take a deep dive into mobile app marketing campaigns, providing you with the best tips throughout every step of the campaign, from planning to launch and optimization. App marketing campaigns allow advertisers to acquire new users for their apps, potentially increasing also their ROAS and revenue.

Roberto Tranquilli

October 25, 2024

L’intelligenza artificiale applicata al marketing di Mapendo su “Il messaggero”

Il nostro cellulare ci ascolta? Lorenzo Viscanti di Mapendo intervistato da IlMessaggero. Mapendo è una azienda italiana che si occupa di Intelligenza Artificiale applicata al Digital Marketing

Mapendo Team

October 14, 2024

Cost per Install Formula: How to measure the cost and effectiveness of your user acquisition strategy?

Cost Per Install (CPI) is calculated by dividing the ad spend by the number of new installs for a mobile app. In this short article we offer a formula to calculate Cost per Install and some examples with real numbers

Lorenzo Viscanti

October 8, 2024

Holiday season for shopping apps in 2024: latest trends and benchmarks

Holiday season represents one of the most profitable times of the year for shopping apps. In this article we will explore the latest trends about shopping apps ahead of the holiday season and its impact on user acquisition activities, as shown by a success story from the past.

Roberto Tranquilli

September 3, 2024

Mobile App Conferences & Events 2024

Mapendo is planning to attend multiple mobile app conferences by the end of 2024, we’ve listed here the most important mobile app events taking place in the upcoming months. So, mark your calendars and let us know which conferences you’re going to attend and we can hopefully get in contact!

Mapendo Team

August 21, 2024