Mapendo | Blog

How to Optimize UA Budgets Allocation In Mobile Advertising in 2024

optimizing user acquisition (UA) budgets in mobile advertising is a multifaceted endeavor that requires strategic planning, data-driven decision-making and continuous optimization. Marketers around the world can make informed decisions about budget allocation and prioritize resources towards acquiring high-value users, monitoring campaign performance in real-time and making data-driven adjustments to optimize ROI.

Pietro Castellani

March 20, 2024

The Ultimate Guide to Mobile Game Ads in 2024

Mobile game ads serve as a means to achieve both goals, by offering users free access to games while generating revenue through ad placements. To ensure that mobile game ads are effective, developers must consider the preferences and behavior of their target audience.

Roberto Tranquilli

March 15, 2024

Hyper Casual Mobile Games: Top KPIs To Achieve Success

In the last couple of years, hyper casual games have seen their fair share of ups and downs. After their boom during the pandemic, they declined in downloads in 2022. Despite this, the hyper casual mobile games market was valued at around USD 16.66 billion according to Market Reports World, leaving room for growth in future years. ‍But what are hyper casual games? And what KPIs matter to measure their success? Let’s find out!

Stella Saia

March 14, 2024

Mobile Game Ads: 4 Successful Strategies To Get New Users

From understanding the fundamentals of mobile games ads to developing captivating creatives and implementing advanced targeting strategies, every aspect of the advertising journey plays a crucial role in achieving success in the mobile games business. Leveraging creativity, data-driven insights and strategic thinking enable advertisers to create compelling experiences that acquire new players.

Pietro Castellani

March 12, 2024

Why Mobile Attribution Matters: Everything You Need To Know In 2024

Mobile attribution is directly responsible for the growth of your app and not something to overlook. By matching touchpoints like clicks and impressions to app installs and in-app events, mobile attribution offers us an insight into the user’s journey and on how to more accurately predict future interactions.

Stella Saia

March 7, 2024

AI Marketing: How To Boost User Acquisition ROI For Mobile Games

ChatGPT and artificial intelligence were all the rage in 2023, growing exponentially in users thanks to easy accessibility, and their popularity shows no sign of decreasing.‍ In this article we’ll explore how AI can be applied to marketing, with an in-depth study of its potential role in mobile games user acquisition campaigns.

Stella Saia

March 1, 2024