Mapendo | Blog

How To Master The Perfect Mobile User Acquisition Strategy

Mastering the intricacies of a mobile user acquisition strategy is not merely a necessity but a strategic imperative in today's digital world: From identifying the target audience to choosing the most effective channels and optimizing towards strategic KPIs, every aspect of the acquisition process plays a pivotal role in driving sustainable growth and success.

Pietro Castellani

April 9, 2024

Playable Ads: The Secret Weapon To Boost ROI

Playable ads have emerged as a powerful tool in mobile game advertising, offering an immersive and interactive experience for users and represent a groundbreaking evolution in the world of mobile games ads, offering a unique approach to engage with potential players: explore with us how they're reshaping the realm of mobile games ads, captivating audiences like never before.

Pietro Castellani

April 3, 2024

4 Mobile User Acquisition Strategies to Boost Your App's Growth

User acquisition is a crucial aspect of app growth. Without a solid user acquisition strategy, your app may remain unnoticed in the sea of apps available in the app stores.

Roberto Tranquilli

March 28, 2024

DSPs For App Marketing Campaigns: Everything You Need To Know

In the last decade, DSPs have been increasingly employed in app marketing campaigns, and proved efficient. As independent platforms, they work as a centralized hub connecting multiple sources of traffic through a single interface, making ad buying much more accessible. ‍But this is just one of the many advantages of relying on these platforms for your app marketing campaigns: let’s dive in into some more of the benefits of this practice!

Stella Saia

March 27, 2024

Mobile Ad Networks in 2024: Everything You Need To Know

Mobile ad networks have revolutionized the advertising industry by providing advertisers with a powerful platform to reach their target audiences effectively.These networks utilize sophisticated algorithms and real-time data analysis to deliver tailored advertisements, maximizing engagement and conversion rates. Explore the intricacies and opportunities of this pivotal advertising ecosystem in our comprehensive guide.

Pietro Castellani

March 25, 2024

Pay Per Install Networks: The Best Ally To Your UA Efforts

When working with PPI (Pay per Install), partnering with a pay per install network is always a good idea. In fact, PPI networks generate traffic, which is the most important element of pay per install campaigns, regardless of the app marketing costs model employed.

Stella Saia

March 22, 2024