Mapendo | Blog

Mobile Games ROAS: How to Handle a Drop in ROAS and Scale It Again

In this article, we’ll delve more into the topic by describing how to analyze a possible drop in your mobile games’ ROAS, and outlining how we at Mapendo work in order to optimize user acquisition towards ROAS.

Roberto Tranquilli

September 22, 2023

Mobile Games Ads - The Importance of SKOverlay

The promotion of mobile games with ads uses lots of different creative formats. Every kind of creative format has different characteristics. Since the advent of iOs 14.5 there is a new possibility, enhancing (almost) every kind of creative format, SkOverlay.

Lorenzo Viscanti

September 12, 2023

First Outstanding Results of Mapendo New Dynamic Ad Units

As promised last week, we’re back sharing the first promising results of our latest product, Mapendo’s ad technology for video and playable ads. Indeed, similarly to what we do with dynamic banners, we’ve revamped our technology, now able to dynamically optimize also videos and playables towards ROI.

Roberto Tranquilli

September 1, 2023

UPDATE - Mapendo Job Posting

We’re writing this statement in order to let you all know that we’re NOT looking for a digital specialist and we’re NOT reaching out to people via whatsapp or any other channel offering job contracts.

Mapendo Team

August 31, 2023

Mapendo Launches New Dynamic Banner Technology

In the last few months, we’ve started testing with app developers our latest feature for user acquisition campaigns: dynamic banner technology. In this article we’ll show the first impressive results achieved by the new app install banner ads generated by our technology, their impact on installs and, above all, ROI.

Roberto Tranquilli

August 25, 2023

IAP vs IAA: User Acquisition for Mobile Games

Before launching app install campaigns with new user acquisition partners, mobile game developers always set their KPIs in terms of profitability. Indeed, ROI has become the most important topic about user acquisition for mobile games.

Roberto Tranquilli

August 4, 2023