Mapendo | Blog

Level Up Your Strategy: Mastering App Marketing for Mobile Games

Mobile gaming has become a massive industry, with millions of players worldwide spending countless hours immersed in their favorite games. However, as the industry has grown, so too has the competition, making it essential for mobile game developers to have a solid marketing strategy in place to help their games stand out in a crowded market. In this article, we'll explore 7 best practices for mobile game marketing in 2023 to help developers stand out and succeed in this dynamic industry.

Chiara Patrizi

March 28, 2023

Crunching The Numbers: Strategies to Lower Your Mobile Game User Acquisition Costs

In times of economic downturn, mobile game developers are forced to tighten their belts and make tough decisions about where to allocate their resources. With budgets shrinking and competition increasing, companies must carefully consider the costs and best strategies for an effective User Acquisition strategy for their mobile games. In this article, we'll explore which factors have an impact on UA costs and which strategies can be used for optimizing user acquisition efforts for your mobile game in a tough economic climate.

Chiara Patrizi

March 27, 2023

Mobile App Launch Strategy: Pro Tips to Scale New Users

The marketing process is probably one of the most challenging aspects of the app creation process, followed by design and development. All are decisive steps for any mobile app launch strategy and user acquisition campaign. This article aims to insist on fundamental marketing moves for your mobile app launch strategy and user acquisition so that you can get off on the right foot.

Elena Strappato

March 27, 2023

Mobile User Acquisition Platforms: How to Scale Your App User Base

Mobile user acquisition platforms are essential for mobile app developers who want to grow their user base and increase revenue. Even though 2023 is bringing concerns for the general economic landscape, app developers can’t do without mobile ad platforms in order to survive the fierce competition in the mobile ecosystem.

Roberto Tranquilli

March 24, 2023

Metrics That Matter: How a Lower CPI Boosts ROI in Mobile Games

Advertising your mobile game is vital to get your potential users to know your product, however the current economic downturn is no help for the mobile game industry. The recession leads users to invest less and less money on mobile game apps, and this can be quite a problem for advertisers. For this reason it is necessary to get creative in order to find up to date strategies to boost mobile game profitability.

Chiara Patrizi

March 23, 2023

Gaming App Growth in 2023: Users Under the Spotlight

The new data privacy era, the economic downturn due to the war and the rise of inflation, including a general change in macro trends, have negatively impacted the market, affecting overall app installs and consumers behaviors. Despite these complications, according to the new AppsFlyer report, the gaming app industry still proves resilient with a gaming app install ad spend reaching £26.7 billion on a global level. For this reason, marketers will have to come to terms with all the changes taking place, by being flexible and focusing on their users. The purpose of this article will be to outline the best strategies you can adopt in 2023 to speed up your gaming app growth and hit the mark.

Elena Strappato

March 22, 2023