Mapendo | Blog

How to Increase App Installs While Lowering Your CPI

When looking to increase app installs through user acquisition campaigns, CPI is often the main pricing model employed in such campaigns, and it can be fixed or variable depending on the negotiation between advertisers and app marketers.

Roberto Tranquilli

March 10, 2023

App Advertising Costs: 3 Key Issues To Consider For Your UA Campaign

How much does App Advertising cost? This is probably one of the most common questions that arises when talking about Mobile App Promotion. Understanding how much an Ad Campaign costs is a tough nut to crack for advertisers. Therefore, in this article we’ll go through some crucial aspects you need to know about App Advertising Costs.

Chiara Patrizi

March 9, 2023

How to Calculate Cost Per Install

Many of the advertisers we are working with use some very advanced techniques to calculate and predict Return per Install. Since the monetization funnel takes time after the install, some prediction model is needed to measure the value brought in via an user acquisition channel.

Lorenzo Viscanti

March 8, 2023

Grow Your Mobile Game App With a Winning User Acquisition Strategy

Mobile gaming continued to run the entertainment industry in 2022, generating billions in revenue. In such a high-competitive field, as well as a good product you will need a killer User Acquisition Strategy to gain your potential users’ attention. You’ll have to stand out amongst your competitors with a tight UA strategy that can endorse the success of your mobile game app.

Chiara Patrizi

March 7, 2023

Apps That Knew Too Much? Why Privacy Policy Does Matter in App Tracking Contrasting Issues

Any discussion about personal data is always involved with privacy concerns and controversial issues. Since iOS 14.5 brought in the new privacy policy to regulate access to the users’ ID and personal data through their consent, the digital ecosystem has changed into a more privacy-oriented and user-friendly environment.

Elena Strappato

March 7, 2023

User Acquisition KPIs: Everything You Need to Know for a Successful App Campaign

Key Performance Indicators (KPIs) are metrics that are calculated in order to get an accurate understanding of how well your Mobile User Acquisition campaign is doing over a span of time. They can help you reach the most successful outcomes for your business. In this article I will show you some of the most important Key Performance Indicators for your UA strategy.

Chiara Patrizi

March 3, 2023