Mapendo | Blog

Mobile Games CPI Rates 2023: How to Stay Ahead of the Curve

In the world of mobile gaming user acquisition, advertisers are fighting to win the hearts and wallets of gamers everywhere. With the stakes higher than ever, the cost per install (CPI) has become the ultimate battleground. Let's dive into the world of Mobile Games CPI rates and find out what has changed.

Chiara Patrizi

April 27, 2023

Luni’s Omada App Decreases CPA by 26% with Mapendo

Luni and Mapendo started their partnership with the goal of increasing Omada’s iOS users across multiple countries, mostly in western Europe. When ramping up user acquisition activities, their main concern is to avoid wasting money on users who only give the app a try and quit shortly after having downloaded it.

Roberto Tranquilli

April 26, 2023

Don’t Get Left Behind: How to Scale Your Mobile User Acquisition Campaign with Managed DSPs

In the world of mobile advertising, and specifically user acquisition campaigns, we often speak of campaign managers who are in charge of managing them. Effective campaign management is crucial for any mobile app business that wants to maximize the ROI of its advertising efforts. But what exactly is campaign management? In what activities does it consist? In this article not only will I look at the crucial aspects of setting up a mobile user acquisition campaign, but also what day-to-day management means.‍

Chiara Patrizi

April 24, 2023

Dicono di noi: la mia esperienza a Mapendo

Come accade ormai da diversi anni, Mapendo continua a mettere a disposizione di studenti e studentesse dell'Università di Bologna, offerte formative di tirocinio all'interno della propria azienda. In cosa consistono le attività giornaliere svolte all'interno di Mapendo ?Beatrice Bursese, studentessa dell'Università di Bologna, racconta la sua esperienza come tirocinante nel team marketing di Mapendo.

Mapendo Team

April 19, 2023

Get Ahead of The Game: 5 App Marketing Strategies You Need to Know in 2023

As the app market continues to grow rapidly, it becomes increasingly challenging for businesses to attract and retain users. This calls for a well-crafted app marketing strategy that can help you get ahead of the competition. In this article, I will take you through 5 crucial steps to create an app marketing strategy that works in 2023.‍

Chiara Patrizi

April 18, 2023

Dicono di noi: lavorare a Mapendo

Da tempo Mapendo apre le porte a giovani studenti e studentesse interessate al mondo del marketing delle app e dell’intelligenza artificiale offrendo opportunità di tirocinio in collaborazione con l’università. In questo articolo, Elena Strappato, studentessa dell’università di Bologna, ci racconta la sua esperienza di tirocinio con il nostro team di marketing.

Mapendo Team

April 14, 2023