Mapendo | Blog

Dating App Promotion: All You Need is Marketing

Although the pandemic surge in 2020 has deferred in-person romantic dates for almost two years, not only have not people lost interest in dating apps, but even global installs have increased. So has the competition on the market. This article seeks to define a dating app promotion strategy with respect to the state of dating apps after the pandemic outburst while exploring the best marketing trends for your dating app promotion in 2023 to stand out from the crowd for your uniqueness and authenticity.

Elena Strappato

March 30, 2023

Game On: Strategies for Creating Killer Mobile Game Ads

Mobile gaming has become a massive industry, with millions of people playing games on their smartphones every day. As a result, mobile games ads have become the most effective way for businesses to reach their target audience. In this article, we will explore the world of mobile game ads and take a closer look at the most popular ad formats for mobile games and what features ads must display to be more appealing and compelling.

Chiara Patrizi

March 30, 2023

Level Up Your Strategy: Mastering App Marketing for Mobile Games

Mobile gaming has become a massive industry, with millions of players worldwide spending countless hours immersed in their favorite games. However, as the industry has grown, so too has the competition, making it essential for mobile game developers to have a solid marketing strategy in place to help their games stand out in a crowded market. In this article, we'll explore 7 best practices for mobile game marketing in 2023 to help developers stand out and succeed in this dynamic industry.

Chiara Patrizi

March 28, 2023

Crunching The Numbers: Strategies to Lower Your Mobile Game User Acquisition Costs

In times of economic downturn, mobile game developers are forced to tighten their belts and make tough decisions about where to allocate their resources. With budgets shrinking and competition increasing, companies must carefully consider the costs and best strategies for an effective User Acquisition strategy for their mobile games. In this article, we'll explore which factors have an impact on UA costs and which strategies can be used for optimizing user acquisition efforts for your mobile game in a tough economic climate.

Chiara Patrizi

March 27, 2023

Mobile App Launch Strategy: Pro Tips to Scale New Users

The marketing process is probably one of the most challenging aspects of the app creation process, followed by design and development. All are decisive steps for any mobile app launch strategy and user acquisition campaign. This article aims to insist on fundamental marketing moves for your mobile app launch strategy and user acquisition so that you can get off on the right foot.

Elena Strappato

March 27, 2023

Mobile User Acquisition Platforms: How to Scale Your App User Base

Mobile user acquisition platforms are essential for mobile app developers who want to grow their user base and increase revenue. Even though 2023 is bringing concerns for the general economic landscape, app developers can’t do without mobile ad platforms in order to survive the fierce competition in the mobile ecosystem.