Mapendo | Blog

App Marketing Strategy For 2023: 3 Successful Tips

How often have you searched for apps in the Google or Apple store and decided to download one app rather than another? Well, all these activities are strictly connected with the Mobile App Marketing strategy, which describes all the marketing campaigns specifically designed for acquiring app users and increasing revenue.

Lorenzo Viscanti

November 9, 2022

CPI App Campaign Optimization: The Definitive Guide

What is a CPI campaign? Cost per install, also known as CPI, is a predetermined pricing model used in app install campaigns for which every advertiser agrees to pay to the publisher every time a user installs their app.

Roberto Tranquilli

November 4, 2022

How Does App User Acquisition Work? The Best Strategies To Acquire Users For Your App

User acquisition, shortened to UA, is the process of acquiring new users for a mobile app and it is intended to generate installs through marketing activities. In the field of mobile apps, User Acquisition is the action used to drive new users to an app and this process can be achieved with the help of various marketing activities.

Lorenzo Viscanti

October 25, 2022

Cost Per Install: Mapendo's Optimization Algorithms To Reduce CPI By 40% For This Ride-Hailing App

A major global mobility company turned to Mapendo in order to intensify their mobile user acquisition efforts.

Roberto Tranquilli

October 19, 2022

Popular US Streaming Platform Increases Install-To-Subscription Rate By 25% Achieving CPI Target With Mapendo

Mapendo was tasked by one of the biggest streaming platforms in the U.S. with the goal of increasing the number of subscribers while keeping CPIs below $5. We agreed with their marketing team to run a fixed CPA app campaign, targeting iOS users in North America, Brazil and Mexico.

Mapendo Team

October 13, 2022

Sport App Growth: Get Ready For Thanksgiving And The Festive Season With These 3 App Marketing Strategies

Thanksgiving day provides a great opportunity for some app developers to give a boost to their mobile user acquisition efforts. Betting and fantasy sports apps benefit from Thanksgiving day multiple NFL games, acquiring new users and having the existing ones generating in-app purchases and revenues.

Roberto Tranquilli

October 7, 2022