Mapendo | Blog

Mobile User Acquisition Report 2023: Best Strategies to Grow Your App

In 2023, mobile user acquisition is expected to be a crucial component of any successful mobile marketing strategy. The mobile industry has seen exponential growth over the past few years, and the trend is expected to continue in the coming years. As a result, mobile user acquisition has become more competitive, and companies will need to be more innovative in their approach to stay ahead of the curve.

Roberto Tranquilli

February 14, 2023

Gaming App Marketing: The Best Tips For An Effective Mobile User Acquisition Strategy

Without a doubt, we are in the golden age of mobile games. In the last few years, the industry of mobile games has become the biggest vertical in every key metric of mobile user acquisition. The gaming app business is booming, and mobile games constitute a quarter of all iOS App Store apps.

Beatrice Bursese

February 14, 2023

How the Hell Do Free-to-Play Mobile Games Make Money? Everything You Always Wanted to Know About It (*But You Never Dared to Ask)

When app developers launch a free-to-play mobile game on the market, the real challenge is to face the multiple financial efforts that players may not see. Development costs can be high, and developers need to make the ends meet and find resources to guarantee a quality product while virtually ensuring that users will not pay to download the app they have crafted.

Elena Strappato

February 13, 2023

Pay Per Install Networks: The Differences Between Programmatic And Affiliate

Pay per install campaigns play an important role in the promotion of mobile apps, especially mobile games, as they involve paying a publisher a fixed amount for each installation of an app as a result of the ad shown. This new procedure has helped many developers with the acquisition of new users and the growth of their apps.

Beatrice Bursese

February 9, 2023

Effective Mobile App Promotion Strategies You Need To Know In 2023

The term app promotion refers to mobile app marketing and the process of advertising a specific app. If you are an app developer, a strong mobile user acquisition strategy is crucial for the promotion of your app in the Google App Store or the Apple Store.

Beatrice Bursese

February 7, 2023

Get the Latest Mobile User Acquisition Report for 2023

App Marketing industry registered an impressive growth in the past year, with mobile ad spend 14% higher than 2021. $336B were spent in mobile advertising, confirming its crucial role in mobile user acquisition strategies. As a result, new app downloads grew too, surpassing 250 billion and following the positive trends of the previous years.

Roberto Tranquilli

February 3, 2023