Mapendo | Blog

What Does It Take to Develop a Successful App Marketing Campaign ? 7 Tips to Grow Your App

Developing and executing a successful app marketing campaign is crucial for ensuring that your app reaches its intended audience and gains traction in a highly competitive app marketplace. However, achieving success in app marketing requires careful planning, strategic execution, and continuous optimization.

Roberto Tranquilli

February 24, 2023

Mobile Game App Promotion: Best Strategies in 2023

Mobile user acquisition (UA) is the process of acquiring new users for a mobile app or game through various marketing channels, such as paid advertising, social media, app store optimization, influencer marketing, and more. The ultimate goal of UA is to drive app installs and user engagement, which can lead to increased revenue and profitability for the app or game developer.

Lorenzo Viscanti

February 24, 2023

How to Promote an App: 5 Essential Steps

Achieving a successful app campaign means to stand out among the millions of competitors and it is crucial to reach a successful paid user acquisition strategy. But how can you promote an app with a successful app install campaign and catch your users’ eyes?

Chiara Patrizi

February 22, 2023

App Marketing Campaigns Strategy: 6 Unconventional Techniques

Mobile app marketing strategy refers to the strategies and techniques used to promote a mobile application to potential users while driving app downloads and engagement. It is about interacting with customers and figuring out your potential to communicate effectively with them.

Beatrice Bursese

February 22, 2023

The Best Mobile DSPs for App Marketing in 2023: a Revolutionary Road

When it comes to user acquisition techniques, what has radically reshaped the process of ad buying and selling is an evolving technology you need to have a handle on to fierce the competition in mobile app marketing. Mobile DSPs (Demand Side Platforms) as powerful automation tools utilizing artificial intelligence have optimized and revolutionized the advertising ecosystem.

Elena Strappato

February 17, 2023

Cost per Install Rates 2023. How to Optimize Your Mobile User Acquisition Strategy

Cost per install (CPI) is a digital marketing metric that measures the cost of acquiring a new mobile app user. Specifically, CPI is the amount of money spent on advertising or marketing activities to get a user to download and install a mobile app on their device.

Lorenzo Viscanti

February 16, 2023