Mapendo | Blog

Why every App marketer needs an AI-powered CTV strategy in 2025

In this article, we'll explore why integrating AI with your CTV strategy is essential for staying competitive in 2025 and beyond. Discover why integrating AI with your CTV strategy is essential for staying competitive in 2025 and beyond.

Nurailym Adilkhan

March 25, 2025

How to Win in User Acquisition: 5 Must-Know KPIs for 2025

In this article, we'll explore five essential KPIs that will define user acquisition success in 2025—and why focusing on these metrics is crucial for marketers who aim to stay ahead of the curve.

Nurailym Adilkhan

March 13, 2025

App User Acquisition: How to build a successful UA strategy

Launching an app is just the beginning. With millions of apps available in app stores, standing out and gaining new users is a challenge.

Nurailym Adilkhan

March 12, 2025

Il mio tirocinio a Mapendo: esperienza nel team marketing

In questo articolo, Laura Podaru, studentessa dell’università di Bologna, racconta la sua esperienza di tirocinio nel nostro team marketing.

Mapendo Team

March 4, 2025

Vi racconto la mia esperienza nel marketing team di Mapendo

Giada D'Aloja, studentessa dell'università Alma Mater Studiorum di Bologna, ci racconta la sua esperienza di tirocinante curriculare all'interno del team marketing di Mapendo.

Mapendo Team

March 3, 2025

Cost per Install by App Category: 2025 Trends

Understanding Cost per Install (CPI) by app category is crucial for advertisers that aim to develop effective user acquisition strategies and optimize ad spend. Each app category has unique characteristics that significantly influence CPI, depending on factors such as competitiveness, target audience, and user engagement potential.

Laura Podaru

February 26, 2025