Mapendo | Blog

Probabilistic Attribution In An iOS14 Ruled World: Why It Helps Your App Install Campaigns

What is attribution? Basically, mobile attribution (also known as multi-touch attribution) is how marketers understand the journey you take to arrive in their app and what you do once you’ve landed there

Mapendo Team

May 27, 2022

Why High-Quality App Users Are Essential To The ROAS Of Your App Install Campaign And How To Get Them In Your UA Strategy

The million dollar question in mobile app marketing is how can we measure the success of an app install campaign, and there are multiple answers to this question

Mapendo Team

May 27, 2022

SKAdNetwork And iOS 14: How Did Post-Install Event Optimization Change?

With iOS 14 and the following changes in terms of mobile attribution carrying out a successful app install campaign becomes harder and harder. Apple’s iOS latest update brings with it big news: the ATT (App Tracking Transparency) prompt

Mapendo Team

May 27, 2022

Privacy & Mobile Attribution: Mobile App Campaigns in the Privacy Era

People are increasingly asking for their privacy to be protected and authorities and big companies are responding. Apple before anyone. The changes Apple introduced in iOS 14 marked a turning point and a huge challenge for marketers and app developers alike.

Mapendo Team

May 27, 2022

CPA App Campaigns: What You Need To Know

In Mobile App Marketing Campaigns, CPA, which stands for Cost-Per-Action, refers to a pricing model where advertisers pay DSPs or Ad Networks for a specific action that happened after users were shown their ad and had downloaded the app.

Mapendo Team

May 27, 2022

Creative Optimization For App Install Campaigns: How To Boost In-App Events

A successful app install campaign makes use of effective creatives in order to attract users and drive conversions. But what makes ads effective and why ? In every best practice list about ad creatives you will find creative optimization as the secret behind creatives’ success.

Mapendo Team

May 27, 2022