Mapendo | Blog

Mobile Games Trends in 2025

Over the past few years, the mobile games industry has undergone significant changes and this evolving market is reflected in the revenue trends and consumer spending patterns that emerged in 2024, showcasing both challenges and opportunities for developers.

Laura Podaru

January 23, 2025

CTV for User Acquisition: Best Strategies for Apps in 2025

In recent years, the use of connected TV (CTV) has grown due to the increasing use of over-the-top (OTT) platforms as an alternative to traditional cable and satellite services.

Laura Podaru

January 22, 2025

Cost per Install vs Cost per Action: How to Choose

App install campaigns are run based on different goals and one of the most important aspects of managing a successful campaign is measuring the performance and evaluating its effectiveness.

Laura Podaru

January 21, 2025

Lightricks boosted new subscribers worldwide by leveraging Mapendo’s global inventory

Mapendo launched CPA campaigns to promote Facetune, targeting iOS users in the US and aiming at converting them into new paying subscribers. During the initial phase, multiple creatives were tested, mainly videos and banners.

Roberto Tranquilli

January 21, 2025

What is Cost per Install: the ultimate guide for 2025

Cost per Install (CPI) is a Key Performance Indicator (KPI) widely used in mobile user acquisition to measure the effectiveness of campaigns aimed at attracting new users.

Laura Podaru

January 20, 2025

Paid User Acquisition for Mobile Apps: Top Strategies for 2025

User acquisition is one of the key aspects for the success of any mobile application. In a competitive app market, being able to acquire new users is crucial to ensure growth and monetization of the app.

Laura Podaru

January 17, 2025