Mapendo | Blog

6 Effective Strategies to Acquire Users for your Apps

In an increasingly competitive market, user acquisition strategies for apps are essential in order to attract new users and maintain a steady flow of installs and engagement through targeted advertising campaigns.

Laura Podaru

February 10, 2025

Sociaaal increased new high-quality users by 3X with Mapendo's CTV and programmatic UA campaigns

Sociaaal apps like Litstick and Celebs both had a very large user base in the US. Therefore, they partnered with Mapendo to discover new sustainable ways to acquire and engage high-LTV audiences.

Roberto Tranquilli

February 7, 2025

The State of Finance Apps 2025

This article discusses the state of finance apps in 2025, highlighting key categories and exploring emerging trends and essentials. It also serves as a guide, providing user acquisition strategies and emphasizing the importance of retaining users in the competitive finance apps market.

Giada D'Aloja

February 6, 2025

How to Acquire high-LTV users for Finance Apps

In recent years, the success of finance apps has been driven by technological advances, the spread of smartphones, and the growing demand for simple and accessible financial services. These apps have revolutionized money management simplifying once-complex tasks and eliminating the need to go to the bank.

Laura Podaru

January 31, 2025

Best Finance Apps for 2025

Finance apps are digital platforms that enable both individuals and businesses to access, manage or gain insights into their finances, as well as make financial transactions. These apps have made financial services more accessible by offering a wide range of features, from mobile payments and transfers to budgeting and investment tools.

Laura Podaru

January 29, 2025

User Acquisition for OTT Platforms: Best Strategies

OTT platforms have transformed the way users consume media content, becoming an integral part of daily life of millions of people around the world. In order to attract new users and expand their subscription base, these platforms also actively engage in user acquisition campaigns.

Laura Podaru

January 28, 2025