Fintech Apps represent a growing vertical in mobile user acquisition industry, which saw a huge increase in downloads and revenues since the pandemic started in 2020. This app category includes payment apps, investment apps and banking apps.
The digital transformation, accelerated by the pandemic, has changed the way people engage with financial institutions and has led to a massive growth in fintech apps’ downloads, especially in emerging markets where there were millions of people without a bank account. New downloads are expected to reach almost 3 billions in 2023, thanks to a global Ad Spend above $4 billions.
Revenues for fintech apps will exceed one million dollars by 2023, driven by neobanks, which are an effective alternative to traditional retail banks for consumers without high credit scores and which provide excellent custom features.
Although emerging markets are driving the fintech apps’ growth, China and United States still have the biggest market share by revenues, combining more than $800M in 2021 alone.
Mapendo’s AI-powered technology
- Target only users who are more likely to generate in-app revenues
- Optimize your app install campaign to increase your ROAS
- Expand your presence in new geos and scale the volume of installs
Read our success stories and latest resources on fintech apps
UK-Based Fintech App Leverages Mapendo To Expand In Key Middle East Markets (GCC) Growing Its User Base
Our client wanted us to boost their user base growth by expanding in and conquering new markets, especially GCC (Gulf Cooperation Council) countries such as Saudi Arabia and United Arab Emirates.
Mobile attribution is the framework which connects users’ interactions with mobile ads to events such as installs and in-app actions, which are the main goals of advertising campaigns.
Paysend's challenge was acquiring not just new customers, but users who'd send money via their app. These are high-quality users, who generate money and add value to their clients. Paysend's mission was a North America- and Western Europe-targeted user acquisition campaign for iOS.
In 2021 fintech apps reached 573.1 million downloads in the US, up nearly 19% from 481.9 million in 2020. With the industry booming, we decided to take a look at the most stand out trends of 2022.