User Acquisition For Fintech Apps

Mapendo Team
March 30, 2022
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User Acquisition For Fintech Apps

Fintech Apps represent a growing vertical in mobile user acquisition industry, which saw a huge increase in downloads and revenues since the pandemic started in 2020. This app category includes payment apps, investment apps and banking apps

The digital transformation, accelerated by the pandemic, has changed the way people engage with financial institutions and has led to a massive growth in fintech apps’ downloads, especially in emerging markets where there were millions of people without a bank account. New downloads are expected to reach almost 3 billions in 2023, thanks to a global Ad Spend above $4 billions

Fintech Apps' Growth Driven By Mapendo

Remittance App Paysend Gets +176% Registrations With Mapendo's Programmatic Platform

Paysend's challenge was acquiring not just new customers, but users who'd send money via their app. These are high-quality users, who generate money and add value to their clients. Paysend's mission was a North America- and Western Europe-targeted user acquisition campaign for iOS.

Mapendo Scaled The Installs Volume 4 Times In 5 Months For UK-based Financial App Monese

Throughout the partnership, Mapendo optimized CPA campaigns every day. They decided to keep the app sources that were delivering the most relevant events in the app funnel

UK-Based Fintech App Leverages Mapendo To Expand In Key Middle East Markets (GCC) Growing Its User Base

Our client wanted us to boost their user base growth by expanding in and conquering new markets, especially GCC (Gulf Cooperation Council) countries such as Saudi Arabia and United Arab Emirates.

Mapendo’s AI-powered technology

  • Target only users who are more likely to generate in-app revenues

Read our success stories and latest resources on fintech apps

6 KPIs To Measure The Performance Of Your Fintech App's User Acquisition Strategy

In the article we are going to take a deeper look at fintech apps, and what are the specific KPIs that will help you build the best performing fintech app

User Acquisition For Fintech Apps: A Deeper Look

Fintech has evolved into a mammoth field, with enough sub-niches and trends to meet any advertiser's mobile user acquisition strategy's goals.

Mapendo Scaled The Installs Volume 4 Times In 5 Months For UK-based Financial App Monese

Throughout the partnership, Mapendo optimized CPA campaigns every day. They decided to keep the app sources that were delivering the most relevant events in the app funnel

The State Of Fintech Apps In 2022

In 2021 fintech apps reached 573.1 million downloads in the US, up nearly 19% from 481.9 million in 2020. With the industry booming, we decided to take a look at the most stand out trends of 2022.