User Acquisition For Fintech Apps

Mapendo Team
March 30, 2022
User Acquisition For Fintech Apps

Fintech Apps represent a growing vertical, which saw a huge increase in downloads and revenues since the pandemic started in 2020. This app category includes payment apps, investment apps and banking apps

The digital transformation, accelerated by the pandemic, has changed the way people engage with financial institutions and has led to a massive growth in fintech apps’ downloads, especially in emerging markets where there were millions of people without a bank account. New downloads are expected to reach almost 3 billions in 2023, thanks to a global Ad Spend above $4 billions

Revenues for fintech apps will exceed one million dollars by 2023, driven by neobanks, which are an effective alternative to traditional retail banks for consumers without high credit scores and which provide excellent custom features. 

Although emerging markets are driving the fintech apps’ growth, China and United States still have the biggest market share by revenues, combining more than $800M in 2021 alone. 

Mapendo’s AI-powered technology

  • Target only users who are more likely to generate in-app revenues
  • Optimize your app install campaign to increase your ROAS
  • Expand your presence in new geos and scale the volume of installs

Read our success stories and latest resources on fintech apps

UK-Based Fintech App Leverages Mapendo To Expand In Key Middle East Markets (GCC) Growing Its User Base

Our client wanted us to boost their user base growth by expanding in and conquering new markets, especially GCC (Gulf Cooperation Council) countries such as Saudi Arabia and United Arab Emirates.

The Ultimate Guide To Mobile Attribution

Mobile attribution is the framework which connects users’ interactions with mobile ads to events such as installs and in-app actions, which are the main goals of advertising campaigns.

Mapendo Scaled The Installs' Volume 4 Times In 5 Months For Financial App Monese

Monese is a financial app and a 100% mobile banking service that can be found across the U.K. and the EEA. With Monese, one can instantly open a bank account without proof of local address or credit history.

The State Of Fintech Apps In 2022

In 2021 fintech apps reached 573.1 million downloads in the US, up nearly 19% from 481.9 million in 2020. With the industry booming, we decided to take a look at the most stand out trends of 2022.