Fintech Apps represent a growing vertical in mobile user acquisition industry, which saw a huge increase in downloads and revenues since the pandemic started in 2020. This app category includes payment apps, investment apps and banking apps.
The digital transformation, accelerated by the pandemic, has changed the way people engage with financial institutions and has led to a massive growth in fintech apps’ downloads, especially in emerging markets where there were millions of people without a bank account. New downloads are expected to reach almost 3 billions in 2023, thanks to a global Ad Spend above $4 billions.
Fintech Apps' Growth Driven By Mapendo
Remittance App Paysend Gets +176% Registrations With Mapendo's Programmatic Platform
Paysend's challenge was acquiring not just new customers, but users who'd send money via their app. These are high-quality users, who generate money and add value to their clients. Paysend's mission was a North America- and Western Europe-targeted user acquisition campaign for iOS.
Mapendo Scaled The Installs Volume 4 Times In 5 Months For UK-based Financial App Monese
Throughout the partnership, Mapendo optimized CPA campaigns every day. They decided to keep the app sources that were delivering the most relevant events in the app funnel
UK-Based Fintech App Leverages Mapendo To Expand In Key Middle East Markets (GCC) Growing Its User Base
Our client wanted us to boost their user base growth by expanding in and conquering new markets, especially GCC (Gulf Cooperation Council) countries such as Saudi Arabia and United Arab Emirates.
Mapendo’s AI-powered technology
- Target only users who are more likely to generate in-app revenues
- Optimize your app install campaign to increase your ROAS
- Expand your presence in new geos and scale the volume of installs
Read our success stories and latest resources on fintech apps
6 KPIs To Measure The Performance Of Your Fintech App's User Acquisition Strategy
In the article we are going to take a deeper look at fintech apps, and what are the specific KPIs that will help you build the best performing fintech app
User Acquisition For Fintech Apps: A Deeper Look
Fintech has evolved into a mammoth field, with enough sub-niches and trends to meet any advertiser's mobile user acquisition strategy's goals.
Mapendo Scaled The Installs Volume 4 Times In 5 Months For UK-based Financial App Monese
Throughout the partnership, Mapendo optimized CPA campaigns every day. They decided to keep the app sources that were delivering the most relevant events in the app funnel
The State Of Fintech Apps In 2022
In 2021 fintech apps reached 573.1 million downloads in the US, up nearly 19% from 481.9 million in 2020. With the industry booming, we decided to take a look at the most stand out trends of 2022.
