User Acquisition For Shopping Apps

Mapendo Team
March 29, 2022
User Acquisition For Shopping Apps

What is user acquisition for shopping apps

Advertisers are riding the wave of mobile commerce, focusing their mobile user acquisition on App Install Campaigns and Programmatic Advertising. The global Ad Spend for shopping apps is poised to reach $5.4 billion and the United States represents the biggest market, attracting a third of the global spend for user acquisition campaigns for shopping apps.

User acquisition trends for shopping apps

iOS 14.5 marked the end of the IDFA as we knew it, and this revolutionary update was the turning point for the app marketing ecosystem. Meanwhile, Android saw an increase in budget following the uncertainty related to Apple’s updates. Brazil has the leading market share so far, ahead of India, Indonesia, Russia and United States.

What it takes to develop a successful UA strategy for shopping apps

When running user acquisition campaigns for shopping apps it's essential to track all post-install events down the user funnel. Indeed, shopping apps usually require regisration and monetize through in-app purchases, making registration and purchase the 2 events to optimize the campaign towards. Furthermore, shopping apps are affected by seasonality, requiring marketers to refresh creatives during holiday season and include promotion-themed ads, both in user acquisition campaigns and app store optimization.

How to increase in-app revenues for shopping apps

Mapendo’s platform provides app developers with state of the art targeting capabilities, powered by contextual targeting and integrations with premium ad exchanges. Our proprietary ML algorithms optimize in real time programmatic media buying towards users who are more likely to spend money and generate in-app purchases. Last but not least, creative rotation and testing allows us to lower CPA and increase ROI for shopping apps.

Read our success stories and latest resources on shopping apps

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The State Of Shopping Apps In 2022

In 2021, shopping apps sales exceeded an incredible $359.32 billion, up 15.2% from 2020. This is forecasted to more than double to $728.28 billion by 2025! By then Shopping apps are estimated to account for 44.2% of all retail ecommerce sales in the US.