What is user acquisition for shopping apps
Advertisers are riding the wave of mobile commerce, focusing their mobile user acquisition on App Install Campaigns and Programmatic Advertising. The global Ad Spend for shopping apps is poised to reach $5.4 billion and the United States represents the biggest market, attracting a third of the global spend for user acquisition campaigns for shopping apps.
User acquisition trends for shopping apps
iOS 14.5 marked the end of the IDFA as we knew it, and this revolutionary update was the turning point for the app marketing ecosystem. Meanwhile, Android saw an increase in budget following the uncertainty related to Apple’s updates. Brazil has the leading market share so far, ahead of India, Indonesia, Russia and United States.
What it takes to develop a successful UA strategy for shopping apps
When running user acquisition campaigns for shopping apps it's essential to track all post-install events down the user funnel. Indeed, shopping apps usually require regisration and monetize through in-app purchases, making registration and purchase the 2 events to optimize the campaign towards. Furthermore, shopping apps are affected by seasonality, requiring marketers to refresh creatives during holiday season and include promotion-themed ads, both in user acquisition campaigns and app store optimization.
How to increase in-app revenues for shopping apps
Mapendo’s platform provides app developers with state of the art targeting capabilities, powered by contextual targeting and integrations with premium ad exchanges. Our proprietary ML algorithms optimize in real time programmatic media buying towards users who are more likely to spend money and generate in-app purchases. Last but not least, creative rotation and testing allows us to lower CPA and increase ROI for shopping apps.
Read our success stories and latest resources on shopping apps
This report will provide actionable insights that will equip marketers with the tools they need to improve their mobile acquisition efforts and conquer the world of mobile app marketing in 2023 and beyond.
Mobile app marketing can bring some important benefits to your app, such as an increase in revenues and ROI and the growth of the user base, which will help you win the competition in the market.
A mobile DSP (Demand Side Platform) is a software automation tool used in mobile advertising. Mobile DSPs allow to gather, combine and analyze very large datasets to execute mobile advertising campaigns.
The client's task was to scale volumes of new installs as soon as possible and to target valuable users for the client, with the aim of fueling their app user base with new potential customers.
Mobile attribution is the framework which connects users’ interactions with mobile ads to events such as installs and in-app actions, which are the main goals of advertising campaigns.
Our given goal was to maximise a high value KPI for the client, the number of First Scans, namely the action of scanning a receipt by using the mobile phone.
In 2021, shopping apps sales exceeded an incredible $359.32 billion, up 15.2% from 2020. This is forecasted to more than double to $728.28 billion by 2025! By then Shopping apps are estimated to account for 44.2% of all retail ecommerce sales in the US.