Mobile Games represent the biggest vertical in mobile app marketing in every key metric. New downloads are skyrocketing as shown in the chart below and are poised to reach 90 billion in 2022.
At the same time consumer spend is constantly increasing and mobile games' revenue were 67% of the total app revenue in 2021 and this percentage is going to increase in 2022.
China leads the way for in-app revenue, accounting for more than 40% of the global gaming app earnings. The United States stands in second place with 30%. Japan, South Korea and Germany complete the top 5 countries per mobile games' revenue.
Acquire High-Quality Users
- Creative Rotation: rotate all ad formats such as native, video, interstitial and playable ads
- Creative A/B Testing: leverage creative A/B tests in order to identify the best-performing ads
- Creative Optimization: take advantage of machine learning to optimize and personalize ads based on the most effective targeting options
Read our success stories and latest resources on mobile games
Our client’s challenge was increasing its high value user base while controlling its ad spend. A user is considered valuable after his/her first paid entry into a fantasy sport tournament or Sport bet. Minimising this customer acquisition cost (CAC) was key for a successful campaign.
Mobile attribution is the framework which connects users' interactions with mobile ads to events such as installs and in-app actions, which are the main goals of advertising campaigns.
With Mobile games now making up nearly a quarter of all iOS App Store apps, this industry is booming. Follow us as we delve into the nitty gritty of the mobile game industry and learn what it takes to create a successful mobile user acquisition strategy to target your star gamers.
A China-based game developer specialised in action strategy mobile games aimed at increasing its global presence. 250M+ users have already downloaded their games in 150 countries.