Mobile Games represent the biggest vertical in mobile user acquisition in every key metric. New downloads are skyrocketing as shown in the chart below and are poised to reach 90 billion in 2022.
ROI positive mobile games' growth driven by Mapendo
Discover How Mapendo Maximized ROAS For Simulation Mobile Game With Best Performing Creatives And Machine Learning Optimization
An international game developer entrusted Mapendo with promoting one of their mobile apps, a simulation-based mobile game, available worldwide for both iOS and Android platforms.
How A Clicker Game Increased ROI By 2X Switching To Video Creatives For App Install Campaign
Mapendo has been working with a well known idle game aiming at generating new downloads and increasing ROI through high-quality users and in-app purchases.
Global Game Publisher Experiences 10X In-App Revenues Growth Thanks To Mapendo
A China-based game developer specialised in action strategy mobile games aimed at increasing its global presence. 250M+ users have already downloaded their games in 150 countries.
Acquire High-Quality Users
- Creative A/B testing: rotate and test all ad formats such as native, video, interstitial and playable ads
- Increase ROI: optimize app install campaigns towards positive ROI since day 1
- In-app Purchase Optimization: take advantage of machine learning to target users who will generate in-app purchases and revenues
Read our success stories and latest resources on mobile games
User Acquisition for Mobile Games: Breaking Down By Genre
Mobile devices are being used to play mobile games anywhere at any time, making them much more practical than traditional console gaming. That's why mobile game user acquisition has become essential for mobile games' growth
Mobile Gaming: The Top KPIs To Track User Acquisition For Mobile Games
There are a variety of metrics that must be measured and tracked in order to manage your app's user acquisition for mobile games. Read on as we delve into the most important KPIs for mobile gaming.
The State Of Mobile Games In 2022
With Mobile games now making up nearly a quarter of all iOS App Store apps, this industry is booming. Follow us as we delve into the nitty gritty of the mobile game industry and learn what it takes to create a successful mobile user acquisition strategy to target your star gamers.
Global Game Publisher Experiences 10X In-App Revenues Growth Thanks To Mapendo
A China-based game developer specialised in action strategy mobile games aimed at increasing its global presence. 250M+ users have already downloaded their games in 150 countries.
