What is user acquisition for mobile games
Mobile games focus their user acquisition efforts on CPI-based app install campaigns, paying their partners based on how many new users they acquire. However, ROI is the biggest goal of user acquisition for mobile games. App install campaigns must therefore focus on optimizing towards ROI for mobile games, or in-app events that generate revenue, like in-app purchases and in-app ads.
What are the most popular mobile game categories
Mobile games can be divided into many different categories such as role-playing, simulation, strategy, casual, hyper-casual etc. Understanding the differences between game categories affects mobile user acquisition for mobile games. Hyper-casual games monetize mostly through in-app ads, and aim therefore at huge volumes of new users with low CPIs. On the other hand, simulation and role-playing make revenue through in-app purchases, and may provide higher CPIs in order to acquire high-quality users.
How to create a successful UA strategy for mobile games
Creatives play a crucial role in optimizing user acquisition for mobile games. Mobile banners provide high reach and cheap eCPM. Video and playable ads are more likely to increase ROI, by attracting users with higher engagement and LTV. Dynamic ad units, which combine video with playable ads and end cards, can even improve conversion rates and ROI at the same time. Also, identifying the best performing app publishers helps user acquisition strategy for mobile games to be profitable.
ROI positive mobile games' growth driven by Mapendo
Discover How Mapendo Maximized ROAS For Simulation Mobile Game With Best Performing Creatives And Machine Learning Optimization
An international game developer entrusted Mapendo with promoting one of their mobile apps, a simulation-based mobile game, available worldwide for both iOS and Android platforms.
How A Clicker Game Increased ROI By 2X Switching To Video Creatives For App Install Campaign
Mapendo has been working with a well known idle game aiming at generating new downloads and increasing ROI through high-quality users and in-app purchases.
Global Game Publisher Experiences 10X In-App Revenues Growth Thanks To Mapendo
A China-based game developer specialised in action strategy mobile games aimed at increasing its global presence. 250M+ users have already downloaded their games in 150 countries.
Acquire High-Quality Users
- Creative A/B testing: rotate and test all ad formats such as native, video, interstitial and playable ads
- Increase ROI: optimize app install campaigns towards positive ROI since day 1
- In-app Purchase Optimization: take advantage of machine learning to target users who will generate in-app purchases and revenues
Read our success stories and latest resources on mobile games
Mobile Games CPI Rates 2023: How to Stay Ahead of the Curve
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Advertising Mobile Games: The Ultimate Guide to Cost-per-Install
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The Best Ad Creatives Strategies to Promote Mobile Games in 2023
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User Acquisition for Mobile Games: Breaking Down By Genre
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Mobile Gaming: The Top KPIs To Track User Acquisition For Mobile Games
There are a variety of metrics that must be measured and tracked in order to manage your app's user acquisition for mobile games. Read on as we delve into the most important KPIs for mobile gaming.
The State Of Mobile Games In 2022
With Mobile games now making up nearly a quarter of all iOS App Store apps, this industry is booming. Follow us as we delve into the nitty gritty of the mobile game industry and learn what it takes to create a successful mobile user acquisition strategy to target your star gamers.
Global Game Publisher Experiences 10X In-App Revenues Growth Thanks To Mapendo
A China-based game developer specialised in action strategy mobile games aimed at increasing its global presence. 250M+ users have already downloaded their games in 150 countries.
