In the context of UA, App promotion is a strategy designed around generating installs, usually achieved by advertising campaigns and promotional offers, ie. paid activities. Lets looks at these app promotion channels in more depth
July 31, 2020
Follow as we unravel why there has been such unprecedented growth in the Fintech app industry; taking a closer look at what the best practices for achieving customer acquisition are ,and also the most recent trends that can help you with your fintech app customer acquisition strategy.
Bringing users to your online service is as important as getting potential customers enter through the door of your retail activity. As in any acquisition activity there are several ways to attract customers, some for free and some others paid.
Programmatic app campaign can be the turning point of your app user acquisition strategy. It allows you to serve your ads on any app that has decided to opt for monetization and therefore, if you master it, your company will see the results and reap the rewards. Programmatic app campaign is a great way to boost your performance.
Achieving excellent results in app install campaigns is not an easy task today, given both the fierce competition and the recent privacy-centric regulations that came with the release of Apple’s iOS14. That’s why it is necessary to put in place an effective app install campaign strategy.