All Articles By Giulia Bergamaschi

AdAttributionKit vs SKAdNetwork

AdAttributionKit and SKAdNetwork are useful tools to obtain accurate mobile app attribution. AdAttributionKit is a new model introduced to solve some of the problems presented by SKAdNetwork and add essential features to obtain improved data. Find out the difference between the two!

Giulia Bergamaschi

May 15, 2024

How Mapendo Aims To Leverage And Optimize ROAS For Your UA Campaign

In the past few months ROAS has been replacing CPI as the preferred KPI. That's why Mapendo is turning to ROAS and choosing quality over quantity to ensure an effective campaign optimization for our clients. Find out how!

Giulia Bergamaschi

May 15, 2024

AdAttributionKit

AdAttributionKit is a powerful tool designed to help marketers and app developers measure the effectiveness of their advertising campaigns.

Giulia Bergamaschi

May 15, 2024

Why Ad Networks Are Essential To Boost Your ROAS

Marketers are increasingly choosing ROAS (return on ad spend) as the ultimate goal for their UA campaigns. Leveraging ad networks can significantly enhance your ROAS, but it requires a strategic approach. Find out how to boost your ROAS with ad networks!

Giulia Bergamaschi

May 15, 2024

The Benefits Of Ad Networks For Your UA Campaign

An effective way to tackle the challenge of effectively reaching and engaging your target audience is using ad networks to connect advertisers with publishers.This article explores the various benefits ad networks can offer and shows you how to leverage their potential!

Giulia Bergamaschi

May 15, 2024

How To Choose An Ad Network For Your UA Campaign

Ad networks represent a bridge between advertisers and publishers and are necessary for marketers to reach their audience and for publishers to earn fair revenues for their ads. Keep reading if you want to find out what factors you should consider when choosing an ad network for your UA campaign!

Giulia Bergamaschi

May 15, 2024

User Acquisition Campaigns For Mobile Apps: Strategies, KPIs and Optimization

App developers have replaced brand marketing activities with OTT (over-the-top) advertising campaigns, especially user acquisition campaigns. But why are they gaining so much popularity? Find out in this article!

Giulia Bergamaschi

May 15, 2024

The Ultimate Guide To New Trending KPIs: How ROAS and CPA Have Been Replacing CPI In Mobile User Acquisition Campaigns

Over the past year, app developers have started prioritizing other key performance indicators (KPIs) with respect to the ones that were trending before. Click here if you want to find out why CPI has lost its appeal and how to leverage ROAS and CPA to improve your campaign and keep track of its performance!

Giulia Bergamaschi

May 15, 2024

eCPI: Key Differences Between Gaming And Non-Gaming Apps

eCPI is a marketing metric standing for ‘effective cost per install’. It significantly differs between gaming and non-gaming apps due to several factors influencing user acquisition strategies and market dynamics. Find out the main differences by clicking here!

Giulia Bergamaschi

May 15, 2024

In-App Ads: How To Optimize Your User Acquisition Campaign

As mobile app usage keeps increasing, in-app advertising has become a crucial strategy for companies looking to reach and engage their target audiences effectively.‍ Find out more in this article!

Giulia Bergamaschi

May 15, 2024

How To Optimize Your CPI Campaign Towards In-App Events

App developers' purpose is to obtain high-quality users who can increase their ROAS and make their campaign successful. That’s why your CPI campaign requires optimization towards in-app events, which will encourage users to carry out actions inside the app.

Giulia Bergamaschi

May 15, 2024

CPI Optimization: Proven Strategies To Significantly Improve Your Campaign’s Performance

Cost per install (CPI) optimization is a key step you should not take for granted after launching your mobile advertising campaign. There are several ways in which app developers and marketers can optimize CPI. Find out what strategies you can implement to optimize your campaign!

Giulia Bergamaschi

May 15, 2024

CPI Campaigns: 3 Major Benefits Of Running CPI To Grow Your App

CPI campaigns offer numerous benefits ranging from reducing the risk for advertisers to creating buzz around your app. Moreover, compared to other pricing models, CPI is proving to be more effective and less expensive, turning it into the most convenient cost model available. Find out why!

Giulia Bergamaschi

May 15, 2024

CPI Campaigns: What Is Cost Per Install ?

When it comes to mobile user acquisition, app developers are more and more interested in employing Cost per Install campaigns. Check this link if you want to know more about CPI and learn why it has turned into one of the most widespread pricing models for user acquisition.

Giulia Bergamaschi

May 15, 2024

Subscribe to our newsletter

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Featured

No items found.