Stella Saia

AI To Power Your Mobile Advertising Efforts: Mapendo's UA Platform

We’ve seen in our day-to-day life how AI has revolutionized almost every aspect of our everyday actions, thanks to its deeply pervasive nature, and mobile app advertising is no exception to the trend. But in exactly which ways does AI for mobile advertising or AI for user acquisition work? ‍Let’s find out!

Stella Saia

February 6, 2024

IAP And IAA: What is Netflix’s New Dilemma?

After two years since landing on the gaming market, Netflix records its first big success with the Grand Theft Auto trilogy. ‍The games' huge popularity may very well push the streaming platform towards introducing IAAs and IAPs in their apps. Find out why in this article!

Stella Saia

February 6, 2024

DSPs For App Marketing Campaigns: Everything You Need To Know

In the last decade, DSPs have been increasingly employed in app marketing campaigns, and proved efficient. As independent platforms, they work as a centralized hub connecting multiple sources of traffic through a single interface, making ad buying much more accessible. ‍But this is just one of the many advantages of relying on these platforms for your app marketing campaigns: let’s dive in into some more of the benefits of this practice!

Stella Saia

February 6, 2024

Pay Per Install Networks: The Best Ally To Your UA Efforts

When working with PPI (Pay per Install), partnering with a pay per install network is always a good idea. In fact, PPI networks generate traffic, which is the most important element of pay per install campaigns, regardless of the app marketing costs model employed. 

Stella Saia

February 6, 2024

Hyper Casual Mobile Games: Top KPIs To Achieve Success

In the last couple of years, hyper casual games have seen their fair share of ups and downs. After their boom during the pandemic, they declined in downloads in 2022. Despite this, the hyper casual mobile games market was valued at around USD 16.66 billion according to Market Reports World, leaving room for growth in future years. ‍But what are hyper casual games? And what KPIs matter to measure their success? Let’s find out!

Stella Saia

February 6, 2024

Why Mobile Attribution Matters: Everything You Need To Know In 2024

Mobile attribution is directly responsible for the growth of your app and not something to overlook. By matching touchpoints like clicks and impressions to app installs and in-app events, mobile attribution offers us an insight into the user’s journey and on how to more accurately predict future interactions. 

Stella Saia

February 6, 2024

AI Marketing: How To Boost User Acquisition ROI For Mobile Games

ChatGPT and artificial intelligence were all the rage in 2023, growing exponentially in users thanks to easy accessibility, and their popularity shows no sign of decreasing.‍ In this article we’ll explore how AI can be applied to marketing, with an in-depth study of its potential role in mobile games user acquisition campaigns.

Stella Saia

February 6, 2024

2024’s Top Mobile App Events: Mark Your Calendars!

Mobile app events sure prove useful in navigating new trends arising in the market, keeping mobile app developers, publishers and marketers up to date. But which to choose? Open this article to know.

Stella Saia

February 6, 2024

App Marketing Costs: How To Work Out A Smart Budget

In today’s continuously evolving app landscape, to delve into it without a solid app marketing budget supporting your efforts is unthinkable. Developing the best app possible certainly offers a strong foundation for app success, but it will lead you nowhere if you don’t know how to promote it and profit from it. Learn more here about what the main app marketing costs are.

Stella Saia

February 6, 2024

App User Acquisition Cost: 4 Essential Pricing Strategies

In 2024, just winning new users for your app is not enough anymore. App developers are focusing more and more on acquiring high-quality users through cost-effective user acquisition campaigns: the goal is obtaining satisfactory results without wasting any resources in terms of time and money. That is where the importance of user acquisition costs comes in.

Stella Saia

February 6, 2024

User Acquisition Campaigns: 5 Key Steps To App Success

User acquisition has by now affirmed itself as an industry in its own right. According to Data.Ai, it hit an expense by app developers of $362B just in 2023. ‍User acquisition can either be organic and happen by chance or be non-organic and be obtained through paid or owned media marketing. Non-organic user acquisition can be achieved through different channels, like programmatic advertising, influencer marketing and affiliate marketing. Selecting the right channel goes hand in hand with reaching your set target. 

Stella Saia

February 6, 2024

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