Mission: Installs Possible! 4 Tips to Increase Your App Installs

Chiara Patrizi
May 4, 2023
Mission: Installs Possible! 4 Tips to Increase Your App Installs

Want to see your app skyrocket in popularity? With over 2 million apps available in the App Store and Google Play, it can be a challenge to stand out and attract users.Getting people to actually download your app is the ultimate challenge for any app developer. But fear not, we've got you covered! In this article, we'll share some proven strategies to increase your app installs and get your app noticed. 

Why Does the Number of App Installs Drop?

App installs are crucial for the success of any mobile application, but sometimes installs can start to drop off unexpectedly. There are a number of reasons why this can happen, such as changes in the app store algorithms or strong competition in the market.

Another common reason is keyword shifts, which refers to changes in the search terms that users are using to find mobile apps. These changes can be due to shifts in user behavior, market trends, or updates to the app store algorithms that affect how apps are ranked in search results. Additionally, if app quality starts to suffer, users may be less likely to download or continue using the app. 

Neglecting ASO (App Store Optimization) can also contribute to drops in installs, as your app may not be optimized for the latest app store trends or may not be ranking as high as it could be. 

Regularly monitoring app installs and making adjustments as needed to keep them on the rise is crucial for  your app success, here are some strategies you can use to increase app installs. 

4 Tips to Increase App Installs

  • Predictive Analytics to Maintain UA.
  • Partnering with managed DSP.
  • ASO to Increase App Installs.
  • Brand Activities to Increase App Installs.

There are a variety of strategies that app developers and marketers can use to increase app installs and drive user engagement. A combination of these tactics, along with ongoing monitoring and optimization, can help app developers achieve their app install goals and drive long-term success.

Predictive Analysis to Maintain User Acquisition

Predictive analysis is a powerful tool for mobile app marketers looking to maintain user acquisition and increase app installs over time. By leveraging data from user interactions, marketers can gain insights into user behavior and preferences, which can then be used to predict future behavior and tailor marketing efforts accordingly. 

Predictive analytics provide real-time insights into user behavior, allowing you to make informed predictions about how users will behave in the future. Without a solid understanding of user behavior, it's difficult to scale your marketing efforts effectively. You'll be left blindly adjusting your approach without any clear direction, hindering your ability to maintain user acquisition and drive growth over time. Therefore, integrating predictive analytics into your mobile app marketing strategy can help you stay ahead of user behavior trends and drive long-term success.

Partnering with a managed DSP to Scale Your App Installs

Partnering with a managed  DSP (Demand-Side Platform) like Mapendo for your Mobile App User Acquisition campaign can help you increase app installs.

DSPs enable mobile app marketers to purchase and manage ad inventory across multiple ad exchanges in real-time, reaching users across a wide range of channels, including social media, mobile websites, and apps. 

Additionally, DSPs use real-time bidding and optimization algorithms to analyze user data and automatically adjust bids to target the most relevant users, driving higher conversion rates and reducing CPI/CPA costs. With managed DSPs, mobile app marketers can access advanced analytics and reporting tools, enabling them to track and optimize campaigns in real-time, ensuring maximum ROI. 

Overall, DSPs provide a scalable and effective way to drive user acquisition, help you increase app installs and  promote your mobile app’s growth. 

ASO to Increase Organic App Installs

App Store Optimization (ASO) is a powerful tool for mobile app marketers looking to increase app installs and drive user engagement. ASO involves optimizing various elements of an app's store listing, including the app title, description, keywords, and visuals, to make it more appealing and discoverable to potential users.

To maximize the effectiveness of ASO, it's important to regularly conduct thorough keyword research to identify the most relevant and high-traffic keywords for your app. Incorporating these keywords into your app title and description can help your app appear higher in search results and increase visibility to potential users.

Another important aspect to consider is to collect positive reviews and ratings from users. A positive users’ feedback increases trust and credibility, leading to more downloads and installs, while negative reviews and low ratings can discourage users from downloading or using the app. In addition to influencing user behavior, reviews and ratings also affect the app's visibility in app stores.

Engage in Brand Activities to Increase App Installs 

Although app store optimization (ASO) can improve your app's visibility within the app store, having a strong brand presence across multiple platforms can also attract potential users. When combined, these strategies can work together to increase app installs and drive more traffic to your app.

Engaging in brand activities is a great way to increase app installs as it helps to build brand awareness, trust, and loyalty. Some effective brand activities include creating engaging social media campaigns that highlight the benefits of your app, collaborating with influencers to promote your app to their followers, and producing valuable contents such as blog posts and videos that educate users about your app and establish your brand as a thought leader in your industry. 

By implementing these brand activities, you can raise brand awareness, and ultimately increase app installs.

To Sum Up

In the highly competitive world of mobile app marketing, it's not uncommon for numbers to take a nosedive. But fear not! With the right strategies in place, you can flip the script and skyrocket your mobile app installs. From harnessing the power of predictive analytics to teaming up with a managed DSP, optimizing ASO for maximum impact, and engaging in brand activities that generate buzz and attention within your target audience. So, why settle for a drop when you can rise to the top? It's time to increase your app installs and watch them soar to new heights!