Mobile App Marketing Predictions For 2023 That Will Make Or Break Your App

Mapendo Team
August 10, 2022
Mobile App Marketing Predictions For 2023 That Will Make Or Break Your App

Another year presents another opportunity for growth in mobile app marketing. Lets see what 2023 has in store for your mobile app marketing and app install campaigns. 

As always we anticipate that technologies created in 2021 and 2022 will continue to change consumer behavior and market patterns as developers continue to build upon them. For starters, marketers are increasingly utilizing augmented reality (AR) and virtual reality (VR) to create captivating online buying experiences.

Here are some other key predictions particularly relevant for mobile app marketing:

  1.  Machine Learning Enhancements

Machine learning is used in mobile app developments to enhance features like 

  • predictive analytics
  • speech recognition
  • behavioral data analysis. 

Looking specifically at mobile app marketing, the major improvements that are expected in 2023 thanks to machine learning are

Landscape recognition: The field of image recognition is gaining ground quickly. It's quite helpful in determining whether a picture contains a potential landmark based on the visual match and geolocation information. Issues with instance-level and fine-grained recognition are highlighted by landmark detection. With each use case, image analysis, security, and self-learning are enhanced.

Image and voice recognition: Artificial intelligence (AI) and machine learning have made it possible to conduct voice and image searches on search engines. Users benefit from this expedited procedure, which led to the incorporation of voice recognition, app localization, and picture recognition technologies by a number of organizations, enhancing both the user experience and the rate at which they convert customers.

Strong app authentication: The necessity to secure it becomes more crucial as more and more important data is posted online. Strong app authentication aids in building a solid security wall around your apps, online services, and end users to keep them safe from the dark web. These applications monitor user activity and warn users of any potential security breaches and risks.

AI can greatly enhance your SaaS or SaaP mobile apps with a range of features, including:

  • Online payment fraud detection
  • Predictive analysis to personalize recommendations
  • Search and navigation improvements
  • Photo animation
  • Face, speech, text, image and emotion recognition
  • New immersive experiences

It's clear that the use of these mobile app technologies will continue to grow as time moves forward. With these app technological developments, automation will develop further, saving businesses time, money, and energy while giving them a significant competitive advantage over organizations that are still reliant on manual processes. 

  1. 5G

It should come as no surprise that 5G is quickly moving toward being the mobile technology standard in 2022 with its lower latency, better speeds, and faster data transfer.

But what impact will this have on mobile app marketing? It will have everything to do with the user experience, with predictions that 1 billion users will experience 5G by 2023. The research by CCS continues to say that China will take the lead, with more than half of its population living life through 5G by the end of next year. 

This widespread 5G adoption will surely lead to higher quality apps being created. This will subsequently stimulate growth in the field of mobile app development by increasing the output coming from both consumers and developers alike. 

  1. Trends within the 3 verticals

  1. Shopping apps:

Shopping apps cater to the growing number of mobile consumers who prefer to shop directly through apps over web pages.

In 2021, shopping apps sales exceeded an incredible $359.32 billion, up 15.2% from 2020. This is forecasted to more than double to $728.28 billion by 2025! By then Shopping apps are estimated to account for 44.2% of all retail ecommerce sales in the US.

To learning more about these trends, read our articles on shopping app trends

  1. Mobile gaming: 

In 2021, the global mobile game’s market was worth $135.9 billion and this is projected to reach an astonishing $169.7 billion in 2025. This phenomenal growth is why we all need to be paying attention to the mobile games sector and the role of  paid user acquisition.

More than 2 billion people are to be playing mobile gaming apps by 2023, a 25% increase in two years. Not only this, but by 2025 the entire market is forecast to hit over $160bn value.


  1. Fintech

According to Kenneth Research, the global fintech market is expected to grow to approximately USD 305.7 billion by 2023 with the average expanding CAGR of 22.17% during 2018 - 2023 period. With this growth, it is no surprise that there are groundbreaking innovations on the horizon, with predictions that by the end of 2023, essential use cases like digital money, services, and smart contracts should see an increase in blockchain use of over 70% globally

    4)  New Coming segment

With the influx of new apps in the last decade it's hard to imagine it hasn't all already been discovered. However there is a new app vertical on the rise, on-demand apps. Our lives are made easier by mobile apps that let users hire services on demand, such as ride-sharing, lodging renting, video streaming, or food/grocery delivery apps. Businesses can grow their consumer bases with the use of on-demand apps. So it's no wonder the demand for these on-demand apps are on the rise. 

According to Mind Inventory,  it is our desire for convenience, time punctuality, and increase in awareness of services that have triggered users' demand for these apps. This is seen in the incredible growth within the last year alone: a report claims that the on-demand app economy is going to reach $335 billion by 2025


Mobile app marketing is forever expanding and changing. These predictions set to arrive in 2023 will be the deciding factor for whether apps will make or break it. How do you make sure that your app stands out and offers what users want in the midst of the millions of apps already available? Perhaps this post has shed some light on it for you.

When developing your mobile app marketing strategy or improving an existing one, you must keep the 2023 trends in mind to stay competitive in today's mobile-centric economy. The greatest method to ensure the success of your business is to incorporate the current top trends into the process of developing mobile app marketing. Make 2023 your year by seizing the opportunity!